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definity Emerges from Stealth

definity announced the general availability of its pioneering Data Application Observability & Remediation platform for Spark data analytics environments, marking a significant advancement in data operations.

The company is also announcing it has raised $4.5 million in a Seed funding round led by StageOne Ventures, with participation from Hyde Park Venture Partners and additional strategic angel investors.

definity offers a data application native solution, providing in-motion and contextualized insights into data pipeline execution, data quality, and data infrastructure performance. Using an agent-based architecture, definity runs inline with every data transformation on the platform, establishing ubiquitous observability with zero code-changes—in on-prem, hybrid, or cloud environments.

Designed specifically for Spark-heavy environments, definity helps data engineers to proactively prevent data incidents, find their root-cause, and fix them—faster than ever before. definity also enables engineers to automatically monitor data applications' performance, identify concrete optimization and saving opportunities across the platform, and easily optimize performance. This empowers enterprises to minimize downtime, increase engineering velocity, and reduce infrastructure cost.

The company was founded by CEO Roy Daniel, former product executive at FIS; CTO Ohad Raviv, former big-data tech lead at Paypal and Apache Spark contributor; and VP R&D Tom Bar-Yacov, former data engineering manager at Paypal. After experiencing the challenges of managing mission-critical data applications at high-scale firsthand, they built the solution they sought for the enterprise segment.

"Enterprise data engineers demand a new standard of observability that doesn't exist today" said Roy Daniel, co-founder & CEO, definity. "Traditional data monitoring focuses on the symptoms, assessing data quality at-rest in the data warehouse, which is too out-of-context, reactive, and simply not applicable for Spark. definity fills this void by taking a completely new approach focused on the data application itself, observing in-motion how data is processed and how the infrastructure operates, making Spark applications human-readable."

"Today's enterprise data leaders face a serious pressure to ensure the reliability of the data powering the business, while increasing scale, cutting costs, and adopting AI technologies", said Nate Meir, General Partner, StageOne Ventures. "But without x-ray vision into every data application, data teams are left blind and reactionary. definity is addressing this need head-on with a paradigm shifting solution that is both powerful and seamless for data engineering and data platform teams."

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In live financial environments, capital markets software cannot pause for rebuilds. New capabilities are introduced as stacked technology layers to meet evolving demands while systems remain active, data keeps moving, and controls stay intact. AI is no exception, and its opportunities are significant: accelerated decision cycles, compressed manual workflows, and more effective operations across complex environments. The constraint isn't the models themselves, but the architectural environments they enter ...

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

definity Emerges from Stealth

definity announced the general availability of its pioneering Data Application Observability & Remediation platform for Spark data analytics environments, marking a significant advancement in data operations.

The company is also announcing it has raised $4.5 million in a Seed funding round led by StageOne Ventures, with participation from Hyde Park Venture Partners and additional strategic angel investors.

definity offers a data application native solution, providing in-motion and contextualized insights into data pipeline execution, data quality, and data infrastructure performance. Using an agent-based architecture, definity runs inline with every data transformation on the platform, establishing ubiquitous observability with zero code-changes—in on-prem, hybrid, or cloud environments.

Designed specifically for Spark-heavy environments, definity helps data engineers to proactively prevent data incidents, find their root-cause, and fix them—faster than ever before. definity also enables engineers to automatically monitor data applications' performance, identify concrete optimization and saving opportunities across the platform, and easily optimize performance. This empowers enterprises to minimize downtime, increase engineering velocity, and reduce infrastructure cost.

The company was founded by CEO Roy Daniel, former product executive at FIS; CTO Ohad Raviv, former big-data tech lead at Paypal and Apache Spark contributor; and VP R&D Tom Bar-Yacov, former data engineering manager at Paypal. After experiencing the challenges of managing mission-critical data applications at high-scale firsthand, they built the solution they sought for the enterprise segment.

"Enterprise data engineers demand a new standard of observability that doesn't exist today" said Roy Daniel, co-founder & CEO, definity. "Traditional data monitoring focuses on the symptoms, assessing data quality at-rest in the data warehouse, which is too out-of-context, reactive, and simply not applicable for Spark. definity fills this void by taking a completely new approach focused on the data application itself, observing in-motion how data is processed and how the infrastructure operates, making Spark applications human-readable."

"Today's enterprise data leaders face a serious pressure to ensure the reliability of the data powering the business, while increasing scale, cutting costs, and adopting AI technologies", said Nate Meir, General Partner, StageOne Ventures. "But without x-ray vision into every data application, data teams are left blind and reactionary. definity is addressing this need head-on with a paradigm shifting solution that is both powerful and seamless for data engineering and data platform teams."

The Latest

In live financial environments, capital markets software cannot pause for rebuilds. New capabilities are introduced as stacked technology layers to meet evolving demands while systems remain active, data keeps moving, and controls stay intact. AI is no exception, and its opportunities are significant: accelerated decision cycles, compressed manual workflows, and more effective operations across complex environments. The constraint isn't the models themselves, but the architectural environments they enter ...

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.