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Effective FinOps: Moving from Recommendations to Risks

Eric Ethridge
DoiT

FinOps champions crucial cross-departmental collaboration, uniting business, finance, technology and engineering leaders to demystify cloud expenses. Yet, too often, critical cost issues are softened into mere "recommendations" or "insights" — easy to ignore. But what if we adopted security's battle-tested strategy and reframed these as the urgent risks they truly are, demanding immediate action?

This shift isn't just about semantics; it's about survival. Unchecked cloud costs aren't minor annoyances; they're financial liabilities that can shatter a company's foundation. Startups can incinerate their monthly runway in a single day. For mid-market firms, unanticipated or overlooked cloud expenses can obliterate profitability in an instant. This financial bleed doesn't just erode profit; it undermines operational performance and even security.

FinOps teams must treat these financial risks with the same gravity as security threats. Security doesn't offer vague suggestions; it pinpoints specific risks, assigns severity levels and tracks vital metrics like mean time to resolution. By mirroring this approach, FinOps can evolve from passive optimization to a proactive financial defense system that tackles risks head-on. This transforms cloud cost management from an "if time allows" chore into the non-negotiable, timely imperative it must be.

Risks and Responsibilities

Changing the conversation from soft "recommendations" to hard "risks" ignites urgency and breeds accountability. Suddenly, teams aren't just trying to save a buck; they're active guardians of financial stability. Engineers attack cost issues with the same tenacity they apply to critical bugs, and finance teams are right there, collaborating every step of the way.

What do executives get?

Real outcomes measured by clear metrics, not just vague "what-ifs."

FinOps teams must adopt this aggressive mindset and equip themselves with the right tech. A solution's purpose isn't to churn out endless suggestions. It's to sharply identify cost risks, make them actionable and then track how quickly and effectively they're neutralized. This isn't about mere budget tweaking; it's about forging a culture where innovation flourishes alongside strong financial controls.

FinOps: A Force Multiplier for Security

This re-envisioned FinOps isn't just about money; it's a significant boost for security:

  • Shrinking the Attack Surface: FinOps excels at spotting overprovisioned or idle cloud resources. This isn't just cost savings; it's also a direct way to reduce potential targets for attackers and close security holes.
  • Hardwiring Accountability: The core of FinOps is accountability, a principle critical for security. When resources have clear owners, enforcing security policies becomes straightforward. Data breaches can be traced back to unauthorized usage, and better-managed environments drastically cut down on misconfigurations that create vulnerabilities.
  • Building a Security-First Culture: When cost accountability is deeply ingrained, employees at all levels are far more likely to stick to security best practices and proven configurations, knowing they're directly responsible.

Today's tools are powerful allies. The right cost and security monitoring platforms allow for side-by-side evaluation of critical data. Resource tags can simultaneously track both financial and security risks. Budget alerts can even flag potential security breaches by detecting unusual cost spikes caused by malicious activity. And automation can seamlessly integrate FinOps, consistently applying governance across financial and security landscapes.

A Better Picture

The current FinOps approach is falling short for far too many organizations. The deluge of "recommendations" isn't delivering. A radical reframing is desperately needed, one that starts by calling cost issues exactly what they are: actual risks, demanding swift urgency and clear accountability.

True success won't be found in the sheer number of suggestions, but in the critical issues unearthed and definitively resolved — and the speed and thoroughness with which that resolution occurs. This transformative approach doesn't just fix financial leaks; it shatters siloed decision-making, forcing crucial conversations where cost and security are always considered hand-in-hand, painting a far more complete and actionable picture.

Eric Ethridge is Senior Technical Account Manager at DoiT

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For many B2B and B2C enterprise brands, technology isn't a core strength. Relying on overly complex architectures (like those that follow a pure MACH doctrine) has been flagged by industry leaders as a source of operational slowdown, creating bottlenecks that limit agility in volatile market conditions ...

FinOps champions crucial cross-departmental collaboration, uniting business, finance, technology and engineering leaders to demystify cloud expenses. Yet, too often, critical cost issues are softened into mere "recommendations" or "insights" — easy to ignore. But what if we adopted security's battle-tested strategy and reframed these as the urgent risks they truly are, demanding immediate action? ...

Two in three IT professionals now cite growing complexity as their top challenge — an urgent signal that the modernization curve may be getting too steep, according to the Rising to the Challenge survey from Checkmk ...

While IT leaders are becoming more comfortable and adept at balancing workloads across on-premises, colocation data centers and the public cloud, there's a key component missing: connectivity, according to the 2025 State of the Data Center Report from CoreSite ...

A perfect storm is brewing in cybersecurity — certificate lifespans shrinking to just 47 days while quantum computing threatens today's encryption. Organizations must embrace ephemeral trust and crypto-agility to survive this dual challenge ...

In MEAN TIME TO INSIGHT Episode 14, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud network observability... 

While companies adopt AI at a record pace, they also face the challenge of finding a smart and scalable way to manage its rapidly growing costs. This requires balancing the massive possibilities inherent in AI with the need to control cloud costs, aim for long-term profitability and optimize spending ...

Telecommunications is expanding at an unprecedented pace ... But progress brings complexity. As WanAware's 2025 Telecom Observability Benchmark Report reveals, many operators are discovering that modernization requires more than physical build outs and CapEx — it also demands the tools and insights to manage, secure, and optimize this fast-growing infrastructure in real time ...

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

Effective FinOps: Moving from Recommendations to Risks

Eric Ethridge
DoiT

FinOps champions crucial cross-departmental collaboration, uniting business, finance, technology and engineering leaders to demystify cloud expenses. Yet, too often, critical cost issues are softened into mere "recommendations" or "insights" — easy to ignore. But what if we adopted security's battle-tested strategy and reframed these as the urgent risks they truly are, demanding immediate action?

This shift isn't just about semantics; it's about survival. Unchecked cloud costs aren't minor annoyances; they're financial liabilities that can shatter a company's foundation. Startups can incinerate their monthly runway in a single day. For mid-market firms, unanticipated or overlooked cloud expenses can obliterate profitability in an instant. This financial bleed doesn't just erode profit; it undermines operational performance and even security.

FinOps teams must treat these financial risks with the same gravity as security threats. Security doesn't offer vague suggestions; it pinpoints specific risks, assigns severity levels and tracks vital metrics like mean time to resolution. By mirroring this approach, FinOps can evolve from passive optimization to a proactive financial defense system that tackles risks head-on. This transforms cloud cost management from an "if time allows" chore into the non-negotiable, timely imperative it must be.

Risks and Responsibilities

Changing the conversation from soft "recommendations" to hard "risks" ignites urgency and breeds accountability. Suddenly, teams aren't just trying to save a buck; they're active guardians of financial stability. Engineers attack cost issues with the same tenacity they apply to critical bugs, and finance teams are right there, collaborating every step of the way.

What do executives get?

Real outcomes measured by clear metrics, not just vague "what-ifs."

FinOps teams must adopt this aggressive mindset and equip themselves with the right tech. A solution's purpose isn't to churn out endless suggestions. It's to sharply identify cost risks, make them actionable and then track how quickly and effectively they're neutralized. This isn't about mere budget tweaking; it's about forging a culture where innovation flourishes alongside strong financial controls.

FinOps: A Force Multiplier for Security

This re-envisioned FinOps isn't just about money; it's a significant boost for security:

  • Shrinking the Attack Surface: FinOps excels at spotting overprovisioned or idle cloud resources. This isn't just cost savings; it's also a direct way to reduce potential targets for attackers and close security holes.
  • Hardwiring Accountability: The core of FinOps is accountability, a principle critical for security. When resources have clear owners, enforcing security policies becomes straightforward. Data breaches can be traced back to unauthorized usage, and better-managed environments drastically cut down on misconfigurations that create vulnerabilities.
  • Building a Security-First Culture: When cost accountability is deeply ingrained, employees at all levels are far more likely to stick to security best practices and proven configurations, knowing they're directly responsible.

Today's tools are powerful allies. The right cost and security monitoring platforms allow for side-by-side evaluation of critical data. Resource tags can simultaneously track both financial and security risks. Budget alerts can even flag potential security breaches by detecting unusual cost spikes caused by malicious activity. And automation can seamlessly integrate FinOps, consistently applying governance across financial and security landscapes.

A Better Picture

The current FinOps approach is falling short for far too many organizations. The deluge of "recommendations" isn't delivering. A radical reframing is desperately needed, one that starts by calling cost issues exactly what they are: actual risks, demanding swift urgency and clear accountability.

True success won't be found in the sheer number of suggestions, but in the critical issues unearthed and definitively resolved — and the speed and thoroughness with which that resolution occurs. This transformative approach doesn't just fix financial leaks; it shatters siloed decision-making, forcing crucial conversations where cost and security are always considered hand-in-hand, painting a far more complete and actionable picture.

Eric Ethridge is Senior Technical Account Manager at DoiT

Hot Topics

The Latest

For many B2B and B2C enterprise brands, technology isn't a core strength. Relying on overly complex architectures (like those that follow a pure MACH doctrine) has been flagged by industry leaders as a source of operational slowdown, creating bottlenecks that limit agility in volatile market conditions ...

FinOps champions crucial cross-departmental collaboration, uniting business, finance, technology and engineering leaders to demystify cloud expenses. Yet, too often, critical cost issues are softened into mere "recommendations" or "insights" — easy to ignore. But what if we adopted security's battle-tested strategy and reframed these as the urgent risks they truly are, demanding immediate action? ...

Two in three IT professionals now cite growing complexity as their top challenge — an urgent signal that the modernization curve may be getting too steep, according to the Rising to the Challenge survey from Checkmk ...

While IT leaders are becoming more comfortable and adept at balancing workloads across on-premises, colocation data centers and the public cloud, there's a key component missing: connectivity, according to the 2025 State of the Data Center Report from CoreSite ...

A perfect storm is brewing in cybersecurity — certificate lifespans shrinking to just 47 days while quantum computing threatens today's encryption. Organizations must embrace ephemeral trust and crypto-agility to survive this dual challenge ...

In MEAN TIME TO INSIGHT Episode 14, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud network observability... 

While companies adopt AI at a record pace, they also face the challenge of finding a smart and scalable way to manage its rapidly growing costs. This requires balancing the massive possibilities inherent in AI with the need to control cloud costs, aim for long-term profitability and optimize spending ...

Telecommunications is expanding at an unprecedented pace ... But progress brings complexity. As WanAware's 2025 Telecom Observability Benchmark Report reveals, many operators are discovering that modernization requires more than physical build outs and CapEx — it also demands the tools and insights to manage, secure, and optimize this fast-growing infrastructure in real time ...

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...