Skip to main content

Don't Be the Next Instapaper

Michelle McLean

Instapaper, a "read later" tool for saving web pages to read on other devices or offline, suffered an extensive outage 2 weeks ago. The site was unavailable for a day and a half, and even after restoring service, the company had to explain that its archives would be impacted for another full week. Ultimately, it was able to restore the archives sooner, but the outage garnered extensive press and social media coverage.

The cause of the outage was that an indexing file Instapaper relies on for reaching all stored links exceeded the max file size supported on the older instance of Amazon Web Services the site was first built on. You can read if you want more details .

While Instapaper hit a unique problem — a file size limitation — its experience speaks to a much larger problem: scaling a database is difficult, and never quick. That basic fact explains why outages like the one Instapaper suffered are surprisingly common.

Engineering a scaled database — and then performing the application changes needed to take advantage of that scaled out database — is tough coding work indeed. We encounter companies with full control of their source code who are petrified to make the changes needed to scale database capacity. Perhaps it's an ecommerce app, and it's too close to Black Friday. Or maybe it's just a case of attrition: the folks who really understand that code base are long gone, and the current engineers don't dare mess with the interworkings of the app.

These kinds of meltdowns are common during surge events, like the one ESPN suffered with the launch of Fantasy Football or the one Macy's suffered last Black Friday. Sometimes customers can see these events coming (e.g., they're expecting a major traffic surge on Black Friday) and sometimes they simply don't (e.g., their product gets a nod from a celebrity and all of a sudden they're swamped).

When a traffic surge takes down your site, it usually means the data tier was already fragile. Scaling the web infrastructure is pretty easy, as is scaling internet capacity. But scaling the data tier itself is where the challenges lie.

The Instapaper crisis also illustrates how the cloud alone doesn't solve the challenge of scaling the data tier. While elasticity is a hallmark of cloud services, the physics around having an application talk to multiple instances of a database remains a challenge. We've seen some customers suffer from an inflated sense of confidence that running in the cloud takes away these difficulties.

Don't wait for disaster to strike. Whether you're running on prem or in the cloud, keep a close eye on all metrics that reveal how "hot" your systems are running. Ensure your disaster recovery plan is robust — and recently tested. Better yet, don't rely on disaster recovery. Instead, run in active/active mode, where you've got multiple instances of all critical systems running in different locales, with the systems able to take on the full load if one portion fails.

Take steps now to scale your data tier and avoid these kinds of catastrophic outages. Those "Here's why we failed" engineering blog entries are no fun to write.

Michelle McLean is VP of Marketing at ScaleArc.

Hot Topics

The Latest

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...

Don't Be the Next Instapaper

Michelle McLean

Instapaper, a "read later" tool for saving web pages to read on other devices or offline, suffered an extensive outage 2 weeks ago. The site was unavailable for a day and a half, and even after restoring service, the company had to explain that its archives would be impacted for another full week. Ultimately, it was able to restore the archives sooner, but the outage garnered extensive press and social media coverage.

The cause of the outage was that an indexing file Instapaper relies on for reaching all stored links exceeded the max file size supported on the older instance of Amazon Web Services the site was first built on. You can read if you want more details .

While Instapaper hit a unique problem — a file size limitation — its experience speaks to a much larger problem: scaling a database is difficult, and never quick. That basic fact explains why outages like the one Instapaper suffered are surprisingly common.

Engineering a scaled database — and then performing the application changes needed to take advantage of that scaled out database — is tough coding work indeed. We encounter companies with full control of their source code who are petrified to make the changes needed to scale database capacity. Perhaps it's an ecommerce app, and it's too close to Black Friday. Or maybe it's just a case of attrition: the folks who really understand that code base are long gone, and the current engineers don't dare mess with the interworkings of the app.

These kinds of meltdowns are common during surge events, like the one ESPN suffered with the launch of Fantasy Football or the one Macy's suffered last Black Friday. Sometimes customers can see these events coming (e.g., they're expecting a major traffic surge on Black Friday) and sometimes they simply don't (e.g., their product gets a nod from a celebrity and all of a sudden they're swamped).

When a traffic surge takes down your site, it usually means the data tier was already fragile. Scaling the web infrastructure is pretty easy, as is scaling internet capacity. But scaling the data tier itself is where the challenges lie.

The Instapaper crisis also illustrates how the cloud alone doesn't solve the challenge of scaling the data tier. While elasticity is a hallmark of cloud services, the physics around having an application talk to multiple instances of a database remains a challenge. We've seen some customers suffer from an inflated sense of confidence that running in the cloud takes away these difficulties.

Don't wait for disaster to strike. Whether you're running on prem or in the cloud, keep a close eye on all metrics that reveal how "hot" your systems are running. Ensure your disaster recovery plan is robust — and recently tested. Better yet, don't rely on disaster recovery. Instead, run in active/active mode, where you've got multiple instances of all critical systems running in different locales, with the systems able to take on the full load if one portion fails.

Take steps now to scale your data tier and avoid these kinds of catastrophic outages. Those "Here's why we failed" engineering blog entries are no fun to write.

Michelle McLean is VP of Marketing at ScaleArc.

Hot Topics

The Latest

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...