Dyn announced general availability of Internet Intelligence (II), a SaaS-based product that provides companies with a view of the Internet by looking at performance between a company’s customers and its Internet assets.

Through a consolidated single view across all Internet assets, II allows companies to accurately manage and deploy to their cloud providers, identify issues in real-time while performing root cause analysis of problems and effects and create plans for how to improve and expand their Internet infrastructure – all of which benefit the end-user experience.

“Today, every company is an Internet company. The more a business relies on the public Internet to provide the best end-user experience for its global customers, the more effective and actionable Internet monitoring is required. But the Internet is an inherently unpredictable and complex space,” said Scott Hilton, EVP, Products at Dyn. “Internet Intelligence allows companies for the first time to monitor, alert and plan for their complex Internet Infrastructure from a single platform.”

As an increasing number of companies migrate to the cloud, the ability to mitigate risk and control cloud assets with Managed DNS is becoming a business imperative. According to IDG, 87 percent of companies worldwide either currently use cloud services or plan to implement cloud technology in the near future. With wholesale adoption of cloud services the new norm, few companies have insight or control into their cloud assets.

Internet Intelligence is a vendor-agnostic SaaS offering that shows a company’s full global cloud provider, Content Delivery Network (CDN) and data centers on one dashboard, allowing IT executives to see how real-time availability, reachability, and performance issues impact their own customers. By alerting issues directly in the dashboard or via email, companies of all sizes and IT sophistication can quickly isolate and fix small issues before they become costly problems.

For example:

- Availability — An hour of downtime costs the average business $163,000. For a large enterprise, like a consumer streaming movie service, it’s estimated that a recent 42-minute outage cost in excess of $500,000. Internet Intelligence detects outages and performance problems and directs how to reroute traffic so the effect is minimized or unnoticed for customers.

- Reachability — Just because a company’s infrastructure is reporting that it is available, this doesn’t mean that customers can reach it. Reachability – whether customers can actually reach your Internet assets – needs to be monitored. In cases where a business is using a single cloud instance, an outage or failure will have a detrimental impact on reachability – and unless businesses are monitoring their reachability and mitigating for failures, they have little choices for rerouting if a disruptive event occurs.

- Performance — Many businesses use CDNs to accelerate web page load. Amazon calculated that a slowdown of just one second can cost $1.6 billion in sales per year, 7 percent of annual revenue. Businesses need to quickly recognize Internet inefficiencies and outages to avoid accumulating latencies. II’s real-time dashboard alerts companies when routes rise above expected traffic thresholds for cloud providers, CDNs and data centers to find the root cause of the issue. For CDNs, II also ranks a company’s selected CDN against others so they can choose a better option if available.

When Internet Intelligence is combined with Dyn’s Traffic Management product for load balancing and geographic routing, companies can make changes to the routes of their traffic, allowing them to provide their customers with the best experience possible.

II is the newest product within Dyn’s Internet Intelligence product suite.