Dynatrace Adds Business KPI Anomaly Detection and Analysis
February 10, 2020
Share this

Dynatrace announced new enhancements to its Digital Business Analytics module. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn.

In addition, Dynatrace now enables one-click integration with the most popular web analytics solutions including Adobe Analytics. These enhancements facilitate automatic detection of the root cause of business-impacting anomalies and provide organizations with precise answers and insights so they can deliver outstanding digital experiences and better business outcomes.

“Observability data contains a goldmine of insights about business issues that, until the release of our Digital Business Analytics module last October, remained locked inside of IT systems,” said Steve Tack, SVP of Product Management at Dynatrace. “Today, the digital business analytics module gets even better. The addition of business KPIs to our AI engine, Davis, not only unlocks critical data, it also provides organizations with the precise insights and answers required to take action before the business is negatively impacted.”

“Dynatrace Digital Business Analytics gives us additional visibility into user behavior so we can address problems before they impact customer experience,” said Jim Hinze, Director of Software Engineering at Exeter Finance. “From the very first day of use, we were able to determine that the precise root cause of a recent drop in scheduled payments was due to a website performance error. Immediate business results like this get folks really excited about what we’re doing and improve the way our business and IT teams collaborate.”

New enhancements to the Dynatrace Digital Business Analytics module include:

- Enhanced AI with business KPIs – The Dynatrace explainable AI engine, Davis, now processes business data, such as revenue trends, customer conversions and churn, from an expanded set of data sources including logs, services and custom metrics. This delivers even more precise, AI-powered answers, allowing teams to go beyond simply what is happening to understand precisely why it’s happening.

- Real-time business anomaly detection – Dynatrace delivers automatic, real-time alerts on business-impacting anomalies using critical business metrics, including revenue, feature adoption, conversion steps and segmentation characteristics such as customer loyalty status, geolocation and user satisfaction data. As a result, teams can proactively identify and resolve problems before customers are impacted.

- Automatic web analytics integrations – Dynatrace now enables one-click integration with the most popular web analytics tools, including Adobe Analytics and other services. This enables organizations to use segmentation criteria from these web analytics tools to create similar views in Dynatrace. This shared business context makes it easier for teams to optimize customer experience as well as application functionality, helping to ensure proactive problem resolution and better business outcomes.

Share this

The Latest

February 20, 2020

Over 70% of C-Suite decision makers believe business innovation and staff retention are driven by improved visibility into network and application performance, according to Rethink Possible: Visibility and Network Performance – The Pillars of Business Success, a survey
conducted by Riverbed ...

February 19, 2020

Modern enterprises rely upon their IT departments to deliver a seamless digital customer experience. Performance and availability are the foundational stepping stones to delivering that customer experience. Along those lines, this month we released a new research study titled the IT Downtime Detection and Mitigation Report that contains recommendations on how to best prevent, detect or mitigate brownouts and outages, given the context of today’s IT transformation trends ...

February 18, 2020

While Application Performance Management (APM) has become mainstream, with a majority of tech pros using APM tools regularly, there's work to be done to move beyond troubleshooting ...

February 13, 2020

Over the last few decades, IT departments have decreased budgets in part because of recession. As a result, they have are being asked to do more with less. The increase in work has amplified the need for automation ...

February 12, 2020

Many variables must align for optimum APM, and security is certainly among them. I offer the following APM predictions for 2020, which revolve around the reality that we will definitely begin to see much deeper integration of WAN technology on the security front. Look for this integration to take shape in the following ways ...

February 11, 2020

When it comes to growing a successful company, research shows it isn't about getting the most out of employees, but delivering an experience that empowers them to be and do their best. And according to Priming a New Era of Digital Wellness, a new study conducted by Quartz Insights in partnership with Citrix Systems, technology is the secret to doing so ...

February 10, 2020

Only 11% of website decision-makers feel that they have complete insight into the scripts that they use on their websites. However, industry estimates state that about 70% of the code on a website comes from a third-party library or service. Research highlights a clear need to raise awareness of the potential threats associated with the vulnerabilities inherent in third-party code ...

February 06, 2020

The ever-increasing access and speeds offered by today's modern networks offer many advantages to businesses and consumers, but also make the integrity of their performance and security more paramount than ever before. Organizations are struggling to manage the constant fluctuations in network conditions and security threats. This has prompted many to explore how automation can help to streamline network management and security processes ...

February 05, 2020

The demand to deliver a consistently positive and innovative customer experience is something that many companies — more specifically, their DevOps teams — are currently grappling with. While the ability to push out multiple features a week may appear as a great accomplishment for DevOps teams, our survey showed that 82% commonly discover bugs in production ...

February 04, 2020

Ensuring reliable data security is a critical part of Application Performance Management (APM) — or at least it should be. The fact is, as a result of our need for speed, increasingly development teams are confronted with the problem of releasing applications faster without compromising security ...