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Elastic Expands Collaboration with AWS

Elastic announced an expansion to its collaboration with Amazon Web Services (AWS).

The two companies are building on momentum and will work together to build, market, and deliver seamless access to Elastic Cloud on AWS while leveraging AWS’s global footprint and breadth of services.

Areas of collaboration include expanding competencies to ease migration to Elastic Cloud on AWS, simplifying onboarding to Elastic Cloud on AWS and streamlining data ingestion, and new go-to-market initiatives.

As an AWS Partner, Elastic has been certified as an AWS ISV Workload Migration Program (WMP) Partner to support the migration of customers to Elastic Cloud on AWS. In addition, Elastic has earned multiple AWS validated qualifications that demonstrate a high level of specialization, AWS technical expertise, and proven customer success.

Elastic’s growing number of AWS competencies and validated qualifications include:

- AWS Data & Analytics ISV Competency

- AWS PrivateLink Ready Product Validation

- AWS Public Sector Partner

- AWS Graviton Ready Product Validation

As recently announced, a simplified Elastic Cloud on AWS onboarding experience now offers customers faster time to value with Elastic. Elastic will focus on delivering an enhanced integration for account creation and setup that reduces the initial setup time for Elastic Cloud on AWS from hours to minutes.

As part of a pre-existing technical collaboration driven by customer demand, the companies have already completed more than 20 integrations to streamline data ingestion into Elastic Cloud on AWS. This development work includes integrations with AWS FireLens, Amazon S3 Storage Lens, AWS WAF, and AWS Network Firewall, along with the Elastic serverless forwarder, which is available via the AWS Serverless Application Repository. Elastic will continue to build on AWS to enable customers to seamlessly ingest AWS logs, metrics, and events into Elastic Cloud on AWS quickly to deliver results that matter.

As part of the expanded collaboration between Elastic and AWS, the two companies will also invest in joint go-to-market initiatives, including a free 7-day trial through the AWS Marketplace, and Elastic offering competitive pricing for its products listed on AWS Marketplace, which provides even greater value to customers.

AWS has committed to working with Elastic to drive new business and accelerate sales cycles through the AWS sales organization. AWS is providing Elastic co-selling support for Elastic Cloud with AWS field sales teams globally and a mutual commitment to customer success from AWS and Elastic as a result of Elastic being in the AWS ISV Accelerate program.

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Elastic Expands Collaboration with AWS

Elastic announced an expansion to its collaboration with Amazon Web Services (AWS).

The two companies are building on momentum and will work together to build, market, and deliver seamless access to Elastic Cloud on AWS while leveraging AWS’s global footprint and breadth of services.

Areas of collaboration include expanding competencies to ease migration to Elastic Cloud on AWS, simplifying onboarding to Elastic Cloud on AWS and streamlining data ingestion, and new go-to-market initiatives.

As an AWS Partner, Elastic has been certified as an AWS ISV Workload Migration Program (WMP) Partner to support the migration of customers to Elastic Cloud on AWS. In addition, Elastic has earned multiple AWS validated qualifications that demonstrate a high level of specialization, AWS technical expertise, and proven customer success.

Elastic’s growing number of AWS competencies and validated qualifications include:

- AWS Data & Analytics ISV Competency

- AWS PrivateLink Ready Product Validation

- AWS Public Sector Partner

- AWS Graviton Ready Product Validation

As recently announced, a simplified Elastic Cloud on AWS onboarding experience now offers customers faster time to value with Elastic. Elastic will focus on delivering an enhanced integration for account creation and setup that reduces the initial setup time for Elastic Cloud on AWS from hours to minutes.

As part of a pre-existing technical collaboration driven by customer demand, the companies have already completed more than 20 integrations to streamline data ingestion into Elastic Cloud on AWS. This development work includes integrations with AWS FireLens, Amazon S3 Storage Lens, AWS WAF, and AWS Network Firewall, along with the Elastic serverless forwarder, which is available via the AWS Serverless Application Repository. Elastic will continue to build on AWS to enable customers to seamlessly ingest AWS logs, metrics, and events into Elastic Cloud on AWS quickly to deliver results that matter.

As part of the expanded collaboration between Elastic and AWS, the two companies will also invest in joint go-to-market initiatives, including a free 7-day trial through the AWS Marketplace, and Elastic offering competitive pricing for its products listed on AWS Marketplace, which provides even greater value to customers.

AWS has committed to working with Elastic to drive new business and accelerate sales cycles through the AWS sales organization. AWS is providing Elastic co-selling support for Elastic Cloud with AWS field sales teams globally and a mutual commitment to customer success from AWS and Elastic as a result of Elastic being in the AWS ISV Accelerate program.

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...