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Elastic Named a Leader in 2025 IDC MarketScape for Worldwide Observability Platforms

Elastic has been named a Leader in the IDC MarketScape: Worldwide Observability Platforms 2025 Vendor Assessment (doc #US53004325, November 2025).

According to the IDC MarketScape report, “Elastic's overarching strength is an open standards–first architecture that reduces tooling white space by natively ingesting OpenTelemetry data, correlating across signals, and exposing pipeline and retention controls that help teams move from detection to decision without re-instrumenting estates or duplicating data flows across hybrid and multicloud.”

IDC also highlights in its report that users should choose Elastic “...when an open standards observability platform with Prometheus and OpenTelemetry alignment, RUM/APM correlation, and petabyte-scale retention controls is needed.”

Elastic Observability is the OpenTelemetry (OTel) native, AI-driven platform that unifies operational and business data, empowering SRE teams to detect, investigate and resolve problems faster – at scale. It enables customers to ingest and correlate OTel data while reducing complexity across hybrid and multi-cloud environments, and offers strong interoperability with zero-code auto-instrumentation across major languages to accelerate onboarding. The platform also provides enterprise-grade support and improves governance in diverse, large-scale environments.

“Elastic links technical performance to customer experience and business context out of the box,” said Shannon Kalvar, research director at IDC. “The Elastic platform’s extensibility, combined with broad connector coverage and role-appropriate views, supports shared context across development and operations while maintaining cost governance levers at scale.”

Recent Elastic Observability innovations include the EDOT for OTel enterprise-grade support, and Streams, an agentic AI-powered solution that rethinks how teams work with logs to enable faster incident investigation and resolution. With Streams, SREs no longer need to spend time wrangling data before they can be investigators.

“Our mission is to help every team move from reactive troubleshooting to proactive, intelligent operations that make digital experiences fast, reliable and resilient,” said Santosh Krishnan, senior vice president of Software Engineering at Elastic. “We believe this IDC MarketScape recognition underscores our continued investment in redefining observability, including Streams to derive value from your signals faster and Agent Builder to build AI agentic workflows.”

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Elastic Named a Leader in 2025 IDC MarketScape for Worldwide Observability Platforms

Elastic has been named a Leader in the IDC MarketScape: Worldwide Observability Platforms 2025 Vendor Assessment (doc #US53004325, November 2025).

According to the IDC MarketScape report, “Elastic's overarching strength is an open standards–first architecture that reduces tooling white space by natively ingesting OpenTelemetry data, correlating across signals, and exposing pipeline and retention controls that help teams move from detection to decision without re-instrumenting estates or duplicating data flows across hybrid and multicloud.”

IDC also highlights in its report that users should choose Elastic “...when an open standards observability platform with Prometheus and OpenTelemetry alignment, RUM/APM correlation, and petabyte-scale retention controls is needed.”

Elastic Observability is the OpenTelemetry (OTel) native, AI-driven platform that unifies operational and business data, empowering SRE teams to detect, investigate and resolve problems faster – at scale. It enables customers to ingest and correlate OTel data while reducing complexity across hybrid and multi-cloud environments, and offers strong interoperability with zero-code auto-instrumentation across major languages to accelerate onboarding. The platform also provides enterprise-grade support and improves governance in diverse, large-scale environments.

“Elastic links technical performance to customer experience and business context out of the box,” said Shannon Kalvar, research director at IDC. “The Elastic platform’s extensibility, combined with broad connector coverage and role-appropriate views, supports shared context across development and operations while maintaining cost governance levers at scale.”

Recent Elastic Observability innovations include the EDOT for OTel enterprise-grade support, and Streams, an agentic AI-powered solution that rethinks how teams work with logs to enable faster incident investigation and resolution. With Streams, SREs no longer need to spend time wrangling data before they can be investigators.

“Our mission is to help every team move from reactive troubleshooting to proactive, intelligent operations that make digital experiences fast, reliable and resilient,” said Santosh Krishnan, senior vice president of Software Engineering at Elastic. “We believe this IDC MarketScape recognition underscores our continued investment in redefining observability, including Streams to derive value from your signals faster and Agent Builder to build AI agentic workflows.”

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If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...

In a 2026 survey conducted by Liquibase, the research found that 96.5% of organizations reported at least one AI or LLM interaction with their production databases, often through analytics and reporting, training pipelines, internal copilots, and AI generated SQL. Only a small fraction reported no interaction at all. That means the database is no longer a downstream system that AI "might" reach later. AI is already there ...

In many organizations, IT still operates as a reactive service provider. Systems are managed through fragmented tools, teams focus heavily on operational metrics, and business leaders often see IT as a necessary cost center rather than a strategic partner. Even well-run ITIL environments can struggle to bridge the gap between operational excellence and business impact. This is where the concept of ITIL+ comes in ...

UK IT leaders are reaching a critical inflection point in how they manage observability, according to research from LogicMonitor. As infrastructure complexity grows and AI adoption accelerates, fragmented monitoring environments are driving organizations to rethink their operational strategies and consolidate tools ...

For years, many infrastructure teams treated the edge as a deployment variation. It was seen as the same cloud model, only stretched outward: more devices, more gateways, more locations and a little more latency. That assumption is proving costly. The edge is not just another place to run workloads. It is a fundamentally different operating condition ...

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