Elastic has been named a Leader in the IDC MarketScape: Worldwide Observability Platforms 2025 Vendor Assessment (doc #US53004325, November 2025).
According to the IDC MarketScape report, “Elastic's overarching strength is an open standards–first architecture that reduces tooling white space by natively ingesting OpenTelemetry data, correlating across signals, and exposing pipeline and retention controls that help teams move from detection to decision without re-instrumenting estates or duplicating data flows across hybrid and multicloud.”
IDC also highlights in its report that users should choose Elastic “...when an open standards observability platform with Prometheus and OpenTelemetry alignment, RUM/APM correlation, and petabyte-scale retention controls is needed.”
Elastic Observability is the OpenTelemetry (OTel) native, AI-driven platform that unifies operational and business data, empowering SRE teams to detect, investigate and resolve problems faster – at scale. It enables customers to ingest and correlate OTel data while reducing complexity across hybrid and multi-cloud environments, and offers strong interoperability with zero-code auto-instrumentation across major languages to accelerate onboarding. The platform also provides enterprise-grade support and improves governance in diverse, large-scale environments.
“Elastic links technical performance to customer experience and business context out of the box,” said Shannon Kalvar, research director at IDC. “The Elastic platform’s extensibility, combined with broad connector coverage and role-appropriate views, supports shared context across development and operations while maintaining cost governance levers at scale.”
Recent Elastic Observability innovations include the EDOT for OTel enterprise-grade support, and Streams, an agentic AI-powered solution that rethinks how teams work with logs to enable faster incident investigation and resolution. With Streams, SREs no longer need to spend time wrangling data before they can be investigators.
“Our mission is to help every team move from reactive troubleshooting to proactive, intelligent operations that make digital experiences fast, reliable and resilient,” said Santosh Krishnan, senior vice president of Software Engineering at Elastic. “We believe this IDC MarketScape recognition underscores our continued investment in redefining observability, including Streams to derive value from your signals faster and Agent Builder to build AI agentic workflows.”
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