Embotics Launches Partner Program
July 06, 2012
Share this

Embotics Corporation launched its new partner program aimed at resellers across the UK and Europe.

The Embotics partner program is designed to help channel partners grow their revenue streams by offering their customers easy-to-deploy virtualisation and private cloud management capabilities using the Embotics V-Commander® product.

“There has been rapid growth in the virtualisation space in recent years, with many resellers doing a great job selling VM (virtual machine) hypervisors and generating license revenue. However, to date many have struggled to make much services revenue,” said Martin Sajkowski, Director of International Operations at Embotics. “Virtualisation management and private cloud enablement technologies can be expensive and complex to deploy, which can be a barrier to resellers going the extra yard with customers. Embotics V-Commander is highly-accessible and cost-effective software which enables our partners to quickly offer value-added services and demonstrate ROI to their customers. The launch of our partner programme demonstrates our commitment to helping our partners diversify and sustain growth in a competitive market.”

The Embotics partner programme has two levels: Authorised Reseller and Elite Reseller, offering partners discounts of up to 25%, while providing resellers with the tools and support they need to help their customers better manage their virtualised servers and move towards private cloud deployments.

All partners will benefit from priority on-boarding, including onsite business and technical training; ongoing marketing support; as well as pre- and post-sales support. Unlike many partner programmes, Embotics takes the cost and complexity out of the process, enabling resellers to demonstrate the value of Embotics V-Commander to their customers in a matter of days. This means they can very quickly lay the foundations for upsell and cross-sell opportunities.

Through the partner programme, Embotics will offer support to resellers’ lead-generating activities such as direct marketing campaigns and webinars. Channel partners will be assisted with their private cloud go to market strategies and provided with templated information on how to use Embotics V-Commander for high-value service engagements. Embotics will also provide channel partners with extensive support to close important deals.

“Taking customers on journey from a virtual to a cloud infrastructure is a challenge for many resellers but at the same time it provides them with a great opportunity to grow their businesses. Through our new partner programme we aim to provide resellers with the tools and support they require to boost their service revenues as more customers look to embrace the cloud,” added Martin Sajkowski.

Share this

The Latest

December 05, 2023

Industry experts offer thoughtful, insightful, and often controversial predictions on how APM, AIOps, Observability, OpenTelemetry and related technologies will evolve and impact business in 2024. Part 2 covers more on Observability ...

December 04, 2023

The Holiday Season means it is time for APMdigest's annual list of Application Performance Management (APM) predictions, covering IT performance topics. Industry experts — from analysts and consultants to the top vendors — offer thoughtful, insightful, and often controversial predictions on how APM, observability, AIOps and related technologies will evolve and impact business in 2024. Part 1 covers APM and Observability ...

November 30, 2023

To help you stay on top of the ever-evolving tech scene, Automox IT experts shake the proverbial magic eight ball and share their predictions about tech trends in the coming year. From M&A frenzies to sustainable tech and automation, these forecasts paint an exciting picture of the future ...

November 29, 2023
The past few years have presented numerous challenges for businesses: a pandemic, rising interest rates, supply chain disruptions, and geopolitical conflict that sent shockwaves across the global economy. But change may finally be on the horizon. According to a recent report by Endava ... a majority of executives confirmed they are feeling optimistic about the current business climate, and as a result, are forecasting larger IT budgets, increased technology funding and rollout, and prioritized innovation in the coming year ...
November 28, 2023

Incident management processes are not keeping pace with the demands of modern operations teams, failing to meet the needs of SREs as well as platform and ops teams. Results from the State of DevOps Automation and AI Survey, commissioned by Transposit, point to an incident management paradox. Despite nearly 60% of ITOps and DevOps professionals reporting they have a defined incident management process that's fully documented in one place and over 70% saying they have a level of automation that meets their needs, teams are unable to quickly resolve incidents ...

November 27, 2023

Today, in the world of enterprise technology, the challenges posed by legacy Virtual Desktop Infrastructure (VDI) systems have long been a source of concern for IT departments. In many instances, this promising solution has become an organizational burden, hindering progress, depleting resources, and taking a psychological and operational toll on employees ...

November 22, 2023

Within retail organizations across the world, IT teams will be bracing themselves for a hectic holiday season ... While this is an exciting opportunity for retailers to boost sales, it also intensifies severe risk. Any application performance slipup will cause consumers to turn their back on brands, possibly forever. Online shoppers will be completely unforgiving to any retailer who doesn't deliver a seamless digital experience ...

November 21, 2023

Black Friday is a time when consumers can cash in on some of the biggest deals retailers offer all year long ... Nearly two-thirds of consumers utilize a retailer's web and mobile app for holiday shopping, raising the stakes for competitors to provide the best online experience to retain customer loyalty. Perforce's 2023 Black Friday survey sheds light on consumers' expectations this time of year and how developers can properly prepare their applications for increased online traffic ...

November 20, 2023

This holiday shopping season, the stakes for online retailers couldn't be higher ... Even an hour or two of downtime for a digital storefront during this critical period can cost millions in lost revenue and has the potential to damage brand credibility. Savvy retailers are increasingly investing in observability to help ensure a seamless, omnichannel customer experience. Just ahead of the holiday season, New Relic released its State of Observability for Retail report, which offers insight and analysis on the adoption and business value of observability for the global retail/consumer industry ...

November 16, 2023

As organizations struggle to find and retain the talent they need to manage complex cloud implementations, many are leaning toward hybrid cloud as a solution ... While it's true that using the cloud is not a "one size fits all" proposition, it is clear that both large and small companies prefer a hybrid cloud model ...