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Instana Achieves AWS Advanced Technology Partner Status

Instana has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN), the highest Technology Partner tier for software vendors in the APN, and has joined the APN Global Startup Program.

“As cloud platform users have moved from simply accessing virtual servers to running business applications on a cloud-based full stack, the need to monitor application performance with full-stack visibility has become a critical need of IT Development and Ops teams,” said Lars Kamp, VP of Platform Sales at Instana. “Becoming an APN Advanced Technology Partner is confirmation of Instana’s ability to help AWS customers deliver fast, secure, and reliable containerized software.”

The APN Advanced Technology Partner designation is based on AWS business history and references from Instana customers who are currently using Instana to monitor and manage the performance of their AWS infrastructure and applications. Achieving this status strengthens Instana’s relationship with AWS and comes with access to expertise in AWS Training and Certification for growth and development of Instana’s technical resources on AWS.

The APN Global Startup Program is a “white glove” support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth.

To be selected for the APN Global Startup Program, Instana met predefined criteria, including a clear, demonstrated product market fit for an innovative enterprise tech product, be backed and recommended by a top-tier venture capital firm, and have a strategic commitment to building their cloud expertise.

Instana also announced immediate availability of Software-as-a-Service (SaaS) Contracts through Amazon Web Services (AWS) Marketplace. This opportunity allows for an automated and accelerated purchasing process for AWS customers and expedites their time-to-value with Instana. AWS Marketplace is a digital catalog of ISV solutions running on AWS, providing a simplified procurement process, easier method for software deployment, consolidated billing and visibility of purchasing across all business units of AWS customers.

Instana’s Enterprise Observability Platform, powered by automated Application Performance Monitoring, discovers and maps all services, infrastructure and their inter-dependencies automatically. Instana ingests all observability metrics, traces each request, profiles every process and updates application dependency maps in real time to deliver the context and actionable feedback needed by Dev+Ops to optimize application performance, enable innovation, mitigate risk, and add value & efficiency to the pipeline.

Instana is tightly integrated with container services on AWS such as Amazon Elastic Container Service (Amazon ECS), Amazon Elastic Kubernetes Service (Amazon EKS), Amazon AWS Fargate and Lambda.

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Instana Achieves AWS Advanced Technology Partner Status

Instana has achieved Advanced Technology Partner status in the Amazon Web Services (AWS) Partner Network (APN), the highest Technology Partner tier for software vendors in the APN, and has joined the APN Global Startup Program.

“As cloud platform users have moved from simply accessing virtual servers to running business applications on a cloud-based full stack, the need to monitor application performance with full-stack visibility has become a critical need of IT Development and Ops teams,” said Lars Kamp, VP of Platform Sales at Instana. “Becoming an APN Advanced Technology Partner is confirmation of Instana’s ability to help AWS customers deliver fast, secure, and reliable containerized software.”

The APN Advanced Technology Partner designation is based on AWS business history and references from Instana customers who are currently using Instana to monitor and manage the performance of their AWS infrastructure and applications. Achieving this status strengthens Instana’s relationship with AWS and comes with access to expertise in AWS Training and Certification for growth and development of Instana’s technical resources on AWS.

The APN Global Startup Program is a “white glove” support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth.

To be selected for the APN Global Startup Program, Instana met predefined criteria, including a clear, demonstrated product market fit for an innovative enterprise tech product, be backed and recommended by a top-tier venture capital firm, and have a strategic commitment to building their cloud expertise.

Instana also announced immediate availability of Software-as-a-Service (SaaS) Contracts through Amazon Web Services (AWS) Marketplace. This opportunity allows for an automated and accelerated purchasing process for AWS customers and expedites their time-to-value with Instana. AWS Marketplace is a digital catalog of ISV solutions running on AWS, providing a simplified procurement process, easier method for software deployment, consolidated billing and visibility of purchasing across all business units of AWS customers.

Instana’s Enterprise Observability Platform, powered by automated Application Performance Monitoring, discovers and maps all services, infrastructure and their inter-dependencies automatically. Instana ingests all observability metrics, traces each request, profiles every process and updates application dependency maps in real time to deliver the context and actionable feedback needed by Dev+Ops to optimize application performance, enable innovation, mitigate risk, and add value & efficiency to the pipeline.

Instana is tightly integrated with container services on AWS such as Amazon Elastic Container Service (Amazon ECS), Amazon Elastic Kubernetes Service (Amazon EKS), Amazon AWS Fargate and Lambda.

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Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

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In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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