Béatrice Piquer-Durand, VP of Marketing at Ipanema Technologies, has joined the APMdigest Vendor Forum.
Durand is a seasoned IT executive focused on the development of marketing strategies for start-ups. Before joining Ipanema Technologies in 2001, she worked as marketing director for several companies including Thomson Multimedia (Technicolor), Catalliances (Prodware) and Interface Data. Durand has extensive business and management experience in the IT and Telecom sectors. In addition to a Masters in Marketing and Sales Management from Ecole Supérieure de Vente de Paris, Durand holds an Executive MBA from HEC Paris.
Ipanema gives enterprises the full feature set of solutions they need to guarantee ERP, CRM and business application performance to every user regardless of the complexity of their IT (number of sites, telecom providers, users, applications or sites). With Ipanema, CIOs regain control of their applications and can dynamically adapt to new usages. They can easily manage their strategic IT transformations, including Unified Communications, SaaS, and Cloud computing and embrace social media and BYOD. Thanks to Ipanema, they take full advantage of their hybrid networks and can easily support companies’ business growth objectives and related traffic explosion while reducing their IT costs.