Keynote unveiled its completely revamped Web Performance Indices providing global website owners the latest user-centric criteria for benchmarking performance.
Keynote's enhanced Web Performance Indices now include three new measurements, representing the cutting edge in determining how well a consumer experiences content and interacts with a website.
With the addition of these metrics, site operators can now view performance beyond just Web server or network responsiveness, and understand details like when a user first sees something other than a blank page, or when a page can be fully clicked, swiped or scrolled.
Bill Gassman of Gartner says, "Benchmark your website's speed across different types of devices and networks, for the most important and most common user tasks (mobile and desktop users) before you make any changes so that you can gauge the effect of investments in enhancement tools and techniques"
The enhanced indices raise the bar for companies striving to deliver a better online experience to customers with new precision, unavailable anywhere else.
The significance of adding user experience metrics is that site operators can now view performance beyond the perspective of only Web server or network responsiveness. These metrics represent important events in a page's lifecycle and makes the difference between a user seeing something – and nothing.
For example, a user visits two sites, each with a Total User Experience Time of five seconds. If site A starts displaying content in half a second but site B does not start rendering any content until four seconds, the perception of site A will be more positive, even though both sites have the same overall five second user experience time.
Keynote publishes 43 separate indices each comprised of hundreds of sites tracking all major business verticals, plus localized versions around the world. These include sites in the US, Europe, Australia and Japan, plus government sectors and industries such as banking, brokerage, credit card, lodging, apparel, books-music-video, electronics, automotive, startups, social networking and news. Data is available on a weekly basis, free of charge, with email alerts.
The company is also introducing the PerfDex API, a new free service that developers can use to access a real-time data stream of the Keynote Business 40 Index data.
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