Logicalis Announces New Brand Positioning
February 10, 2020
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Logicalis US, an international IT solution and managed services provider, announced a significant evolution to its brand positioning: "Architects of Change."

The refreshed positioning is the latest development in Logicalis' ongoing transformation of evolving beyond an IT integrator to a strategic consultative partner, accelerating its customers’ progress, keeping them relevant in the digital economy and directly contributing to their success.

"Architects of Change" was developed through a collaborative process, with input from internal and external stakeholders from across the business, to understand and re-define Logicalis' purpose, proposition, behaviors and personality.

Renata Randi, Chief Marketing and Alliances Officer for Logicalis Group noted, "With this new brand in place, Logicalis will also be carrying out a visual identity refresh as well as an ongoing engagement program, built upon a rich history of providing differentiated and high-quality solutions to its customers."

Vince DeLuca, CEO of Logicalis US, also noted: “As Architects of Change, we strengthen our purpose to design, support and help customers achieve digital transformation by converging their vision with our technological expertise and knowledge of the industry – regionally and globally. Logicalis US has a unique ability to leverage our global services approach to provide the best solutions for our customers. The brand refresh emphasizes how all the pieces of Logicalis come together as part of our vision for growth.”

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