Steven Shalita, Vice President, Marketing for NetScout Systems, Inc., has joined the APMdigest Vendor Forum.
Shalita is an experienced marketing strategist with more than 20 years of technology marketing leadership experience in the voice and data networking and telecommunications industries. He has a proven track record of delivering results and growing revenues by connecting technology with business needs to deliver customer value.
Shalita returned to NetScout in July of 2008, and was previously Director, Product Marketing at NetScout from 1997 through 1999. During his time away, he held marketing leadership positions at Alcatel-Lucent, Redback Networks, Hewlett-Packard and Cisco Systems. At Alcatel-Lucent, he led the product marketing and strategy efforts for the company’s $1.2 Billion service provider router and network management portfolio.
At Redback Networks, he led product and technical marketing activities, including the introduction of the company’s entrance into the metro Ethernet market.
During his nearly six years at Cisco Systems, he served in a series of increasingly strategic assignments, including leading enterprise networking marketing efforts across Europe, Middle East and Africa and leading worldwide strategy and marketing activities for Cisco’s $9 billion LAN switching portfolio where he was a driving force in establishing Cisco’s global leadership position in the Enterprise network market.
Shalita has extensive global experience in a broad range of networking, and network management technologies for Enterprise, SMB and Service Provider segments.
NetScout Systems, Inc., the market leader in Unified Service Delivery Management, provides highly scalable, real-time network and application performance management capabilities that enable end-to-end visibility of application performance beyond the server environment to assure service delivery quality and the user experience.
Related Links:
Read Steven Shalita's first blog on the Vendor Forum: 5 Ways the APM Game Will Change in 2014
The Latest
In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...
Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...
Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...
Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...
