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NetScout Joins the Vendor Forum

Pete Goldin
APMdigest

Steven Shalita, Vice President, Marketing for NetScout Systems, Inc., has joined the APMdigest Vendor Forum.

Shalita is an experienced marketing strategist with more than 20 years of technology marketing leadership experience in the voice and data networking and telecommunications industries. He has a proven track record of delivering results and growing revenues by connecting technology with business needs to deliver customer value.

Shalita returned to NetScout in July of 2008, and was previously Director, Product Marketing at NetScout from 1997 through 1999. During his time away, he held marketing leadership positions at Alcatel-Lucent, Redback Networks, Hewlett-Packard and Cisco Systems. At Alcatel-Lucent, he led the product marketing and strategy efforts for the company’s $1.2 Billion service provider router and network management portfolio.

At Redback Networks, he led product and technical marketing activities, including the introduction of the company’s entrance into the metro Ethernet market.

During his nearly six years at Cisco Systems, he served in a series of increasingly strategic assignments, including leading enterprise networking marketing efforts across Europe, Middle East and Africa and leading worldwide strategy and marketing activities for Cisco’s $9 billion LAN switching portfolio where he was a driving force in establishing Cisco’s global leadership position in the Enterprise network market.

Shalita has extensive global experience in a broad range of networking, and network management technologies for Enterprise, SMB and Service Provider segments.

NetScout Systems, Inc., the market leader in Unified Service Delivery Management, provides highly scalable, real-time network and application performance management capabilities that enable end-to-end visibility of application performance beyond the server environment to assure service delivery quality and the user experience.

Related Links:

Read Steven Shalita's first blog on the Vendor Forum: 5 Ways the APM Game Will Change in 2014

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

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Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

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NetScout Joins the Vendor Forum

Pete Goldin
APMdigest

Steven Shalita, Vice President, Marketing for NetScout Systems, Inc., has joined the APMdigest Vendor Forum.

Shalita is an experienced marketing strategist with more than 20 years of technology marketing leadership experience in the voice and data networking and telecommunications industries. He has a proven track record of delivering results and growing revenues by connecting technology with business needs to deliver customer value.

Shalita returned to NetScout in July of 2008, and was previously Director, Product Marketing at NetScout from 1997 through 1999. During his time away, he held marketing leadership positions at Alcatel-Lucent, Redback Networks, Hewlett-Packard and Cisco Systems. At Alcatel-Lucent, he led the product marketing and strategy efforts for the company’s $1.2 Billion service provider router and network management portfolio.

At Redback Networks, he led product and technical marketing activities, including the introduction of the company’s entrance into the metro Ethernet market.

During his nearly six years at Cisco Systems, he served in a series of increasingly strategic assignments, including leading enterprise networking marketing efforts across Europe, Middle East and Africa and leading worldwide strategy and marketing activities for Cisco’s $9 billion LAN switching portfolio where he was a driving force in establishing Cisco’s global leadership position in the Enterprise network market.

Shalita has extensive global experience in a broad range of networking, and network management technologies for Enterprise, SMB and Service Provider segments.

NetScout Systems, Inc., the market leader in Unified Service Delivery Management, provides highly scalable, real-time network and application performance management capabilities that enable end-to-end visibility of application performance beyond the server environment to assure service delivery quality and the user experience.

Related Links:

Read Steven Shalita's first blog on the Vendor Forum: 5 Ways the APM Game Will Change in 2014

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...