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30 Ways APM Should Evolve - Part 5

APMdigest asked the top minds in the industry what they feel is the most important way Application Performance Management (APM) tools must evolve. The recommendations on this list provide a rare look into the long-term future of APM technology. Part 5 covers the impact of APM on the Business.

Start with 30 Ways APM Should Evolve - Part 1

Start with 30 Ways APM Should Evolve - Part 2

Start with 30 Ways APM Should Evolve - Part 3

Start with 30 Ways APM Should Evolve - Part 4

20. ALIGN IT TRANSACTIONS WITH BUSINESS OBJECTIVES

APM must evolve to be more of a solution that analyzes how the business is impacted by IT. Currently, APM solutions focus on the technical details around latency or failures in infrastructure. Rarely, are these solutions usable by the IT liaison to the business, or the business itself. The next step in APM evolution should be to map business objectives or milestones to IT transactions and provide feedback to the business on the status of these objectives – whether they are compliance, order volume or process execution related.
Charley Rich
VP Product Management and Marketing, Nastel Technologies

21. FOCUS ON BUSINESS SERVICES

One key area which APM vendors have to recognize is a current weakness that must be quickly addressed is that the compelling business driver is not just ensuring the health, availability, and performance of "applications" but the business services which they support ... IT organizations are demanding a full stack, business service-oriented solution. The first vendors that get there with a complete story (and, more importantly, a complete set of capabilities) will be favored to win the long-term APM vendor race.
Bob Johnson
CMO, Optanix

Read Bob Johnson's blog: APM Evolution: Business Service Performance

22. DRIVING BUSINESS ANALYTICS

APM will be a driver for business analytics and this is currently the only way to really evolve APM technology. Supporting new technologies is no longer a USP but merely a way to survive.
APM agents have a real advantage in the way they can enrich business analytics via intelligent instrumenting and analyzing the data that they see.
Coen Meerbeek
Online Performance Consultant and Founder of Blue Factory Internet

23. SUPPORT FOR LOB

From looking at the product reviews of APM solutions on IT Central Station, I see that APM users want their tools to better serve the needs of the Line of Business (LOB). Reviewers of APM solutions, whether they are DevOps managers, applications owners, CIOs or operations managers, express the need for their APM tools to offer value to their peers in the LOB. Their wish lists include improved analytics, proactive monitoring of business transactions, and integration with business dashboards – all features that will enable APM to better align with the business.
Russell Rothstein
Founder and CEO, IT Central Station

Click here to read the latest APM product reviews on IT Central Station

24. SUPPORT FOR EMPLOYEES

Application Performance Management tools must be designed for today's consumerization of IT to provide the ease-of-use that employees crave but without forsaking the security IT teams demand for protection and compliance. Quite simply, these tools must help employees easily get the job done, especially since today's modern enterprise faces increasing IT complexity that forces teams to do more with less, while at the same time provide IT teams secure control over what is sent in and out of their organizations. It is crucial that these tools meet the demands of modern business because any potential security issue or non-compliant transfer can end up creating a situation of non-compliance and cost the company thousands of dollars or worse.
Jeff Loeb
CMO, Ipswitch

Read 30 Ways APM Should Evolve - Part 6, covering development and DevOps.

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Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

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Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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30 Ways APM Should Evolve - Part 5

APMdigest asked the top minds in the industry what they feel is the most important way Application Performance Management (APM) tools must evolve. The recommendations on this list provide a rare look into the long-term future of APM technology. Part 5 covers the impact of APM on the Business.

Start with 30 Ways APM Should Evolve - Part 1

Start with 30 Ways APM Should Evolve - Part 2

Start with 30 Ways APM Should Evolve - Part 3

Start with 30 Ways APM Should Evolve - Part 4

20. ALIGN IT TRANSACTIONS WITH BUSINESS OBJECTIVES

APM must evolve to be more of a solution that analyzes how the business is impacted by IT. Currently, APM solutions focus on the technical details around latency or failures in infrastructure. Rarely, are these solutions usable by the IT liaison to the business, or the business itself. The next step in APM evolution should be to map business objectives or milestones to IT transactions and provide feedback to the business on the status of these objectives – whether they are compliance, order volume or process execution related.
Charley Rich
VP Product Management and Marketing, Nastel Technologies

21. FOCUS ON BUSINESS SERVICES

One key area which APM vendors have to recognize is a current weakness that must be quickly addressed is that the compelling business driver is not just ensuring the health, availability, and performance of "applications" but the business services which they support ... IT organizations are demanding a full stack, business service-oriented solution. The first vendors that get there with a complete story (and, more importantly, a complete set of capabilities) will be favored to win the long-term APM vendor race.
Bob Johnson
CMO, Optanix

Read Bob Johnson's blog: APM Evolution: Business Service Performance

22. DRIVING BUSINESS ANALYTICS

APM will be a driver for business analytics and this is currently the only way to really evolve APM technology. Supporting new technologies is no longer a USP but merely a way to survive.
APM agents have a real advantage in the way they can enrich business analytics via intelligent instrumenting and analyzing the data that they see.
Coen Meerbeek
Online Performance Consultant and Founder of Blue Factory Internet

23. SUPPORT FOR LOB

From looking at the product reviews of APM solutions on IT Central Station, I see that APM users want their tools to better serve the needs of the Line of Business (LOB). Reviewers of APM solutions, whether they are DevOps managers, applications owners, CIOs or operations managers, express the need for their APM tools to offer value to their peers in the LOB. Their wish lists include improved analytics, proactive monitoring of business transactions, and integration with business dashboards – all features that will enable APM to better align with the business.
Russell Rothstein
Founder and CEO, IT Central Station

Click here to read the latest APM product reviews on IT Central Station

24. SUPPORT FOR EMPLOYEES

Application Performance Management tools must be designed for today's consumerization of IT to provide the ease-of-use that employees crave but without forsaking the security IT teams demand for protection and compliance. Quite simply, these tools must help employees easily get the job done, especially since today's modern enterprise faces increasing IT complexity that forces teams to do more with less, while at the same time provide IT teams secure control over what is sent in and out of their organizations. It is crucial that these tools meet the demands of modern business because any potential security issue or non-compliant transfer can end up creating a situation of non-compliance and cost the company thousands of dollars or worse.
Jeff Loeb
CMO, Ipswitch

Read 30 Ways APM Should Evolve - Part 6, covering development and DevOps.

Hot Topics

The Latest

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

As enterprises accelerate their cloud adoption strategies, CIOs are routinely exceeding their cloud budgets — a concern that's about to face additional pressure from an unexpected direction: uncertainty over semiconductor tariffs. The CIO Cloud Trends Survey & Report from Azul reveals the extent continued cloud investment despite cost overruns, and how organizations are attempting to bring spending under control ...

Image
Azul

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...