Rockset now supports real-time data ingestion from Azure Blob Storage, Azure Event Hubs, and Azure Service Bus.
Customers can ingest, transform and analyze real-time data from their Azure data lake or event stream without the need for complex real-time data pipelines.
With an extensive library of built-in data connectors for schemaless ingestion from existing event streams, databases and lakes, Rockset stays in sync with the data source, enabling fast analytics within 1-2 seconds of new data being generated. As the data arrives, Rockset supports continuous SQL transformations and rollups without the need for batch ETL jobs.
Unlike traditional warehouses that use columnar stores, Rockset indexes every field for sub-second search, aggregations and joins. As a result, it frees developers from rigid data pipelines, schema definition, denormalization, deduplication, and query performance tuning, replacing it with real-time analytics at cloud scale, without the cost and complexity. With this new release, Azure customers can sync their data using fully managed connectors to popular Azure and Microsoft services, including Azure Blob Storage, Azure Event Hubs, and Azure Service Bus.
“Companies are recognizing that they cannot build a data-driven culture relying on batch-based analytics and BI alone. There is too much latency at every step — finding the data, ingesting it, querying it and representing it. In an age of lightning-fast consumer apps such as Instagram, users won’t tolerate excruciatingly slow analytics experiences. Not your customers, nor even your internal employees,” said Venkat Venkataramani, co-founder and CEO at Rockset. “Azure has a strong public cloud presence, and with this release we are making real-time analytics more accessible and affordable for all Azure customers.”
Rockset already integrates with multiple data lakes, event streams and transactional databases within Amazon Web Services (AWS) and Google Cloud Platform (GCP). With today’s launch, it’s now easier than ever for Azure customers to access real-time analytics. Rockset offers built-in connectors that are fully managed as part of its cloud platform, obviating the need for users to build and manage complicated data pipelines or use a separate ETL tool, and enabling real-time search, aggregations and joins across disparate data from multiple sources.
The Latest
E-commerce is set to skyrocket with a 9% rise over the next few years ... To thrive in this competitive environment, retailers must identify digital resilience as their top priority. In a world where savvy shoppers expect 24/7 access to online deals and experiences, any unexpected downtime to digital services can lead to significant financial losses, damage to brand reputation, abandoned carts with designer shoes, and additional issues ...
Efficiency is a highly-desirable objective in business ... We're seeing this scenario play out in enterprises around the world as they continue to struggle with infrastructures and remote work models with an eye toward operational efficiencies. In contrast to that goal, a recent Broadcom survey of global IT and network professionals found widespread adoption of these strategies is making the network more complex and hampering observability, leading to uptime, performance and security issues. Let's look more closely at these challenges ...

The pressure on IT teams has never been greater. As data environments grow increasingly complex, resource shortages are emerging as a major obstacle for IT leaders striving to meet the demands of modern infrastructure management ... According to DataStrike's newly released 2025 Data Infrastructure Survey Report, more than half (54%) of IT leaders cite resource limitations as a top challenge, highlighting a growing trend toward outsourcing as a solution ...

Gartner revealed its top strategic predictions for 2025 and beyond. Gartner's top predictions explore how generative AI (GenAI) is affecting areas where most would assume only humans can have lasting impact ...
The adoption of artificial intelligence (AI) is accelerating across the telecoms industry, with 88% of fixed broadband service providers now investigating or trialing AI automation to enhance their fixed broadband services, according to new research from Incognito Software Systems and Omdia ...
AWS is a cloud-based computing platform known for its reliability, scalability, and flexibility. However, as helpful as its comprehensive infrastructure is, disparate elements and numerous siloed components make it difficult for admins to visualize the cloud performance in detail. It requires meticulous monitoring techniques and deep visibility to understand cloud performance and analyze operational efficiency in detail to ensure seamless cloud operations ...
Imagine a future where software, once a complex obstacle, becomes a natural extension of daily workflow — an intuitive, seamless experience that maximizes productivity and efficiency. This future is no longer a distant vision but a reality being crafted by the transformative power of Artificial Intelligence ...
Enterprise data sprawl already challenges companies' ability to protect and back up their data. Much of this information is never fully secured, leaving organizations vulnerable. Now, as GenAI platforms emerge as yet another environment where enterprise data is consumed, transformed, and created, this fragmentation is set to intensify ...

OpenTelemetry (OTel) has revolutionized the way we approach observability by standardizing the collection of telemetry data ... Here are five myths — and truths — to help elevate your OTel integration by harnessing the untapped power of logs ...