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Rollbar Joins AWS Partner Network Global Startup Program

Rollbar has become part of the Amazon Web Services (AWS) Partner Network (APN) Global Startup Program.

The AWS Global Startup Program is a white glove support and go-to-market program for selected startup AWS Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth.

The AWS Global Startup Program enables startups to gain visibility, exposure, leads, and commercial opportunities made possible with exclusive AWS resources. Dedicated Startup Partner Development Managers with deep AWS knowledge and startup business experience guide startups in their growth journey with AWS. As an AWS Partner, Rollbar will receive benefits including a tailor-made plan for mapping needs and opportunities to a selection of AWS services and programs, including promotion support to drive visibility and awareness around the startup offering, and business, technical, and marketing resources to sell and deploy innovative solutions on behalf of AWS shared customers.

AWS enables companies to deploy services and applications securely with scalability and performance. The benefits of running applications on AWS are complemented by the increased application quality and deployment velocity that Rollbar provides. Rollbar’s Continuous Code Improvement platform helps development teams deploy better software, faster, and to quickly recover from critical errors in their code. Rollbar enables developers to focus on continually improving their code and constantly innovating rather than spending time monitoring, investigating, and debugging.

Rollbar’s error grouping engine utilizes machine learning to automatically group similar errors to reduce noise and create trustworthy alerts. Rollbar automatically triggers workflows based on new bugs or regressions that are detected to proactively address issues and minimize their impact until developers can get to them. As a result, development teams can unlock greater coverage and insights into broken code across the software lifecycle. This enables them to minimize the impact of code issues on customers and end users while maintaining high-quality customer experiences. Development teams can now focus on pushing forward services and applications, knowing that they can quickly recover from critical errors as they happen.

Joining the AWS Global Startup Program enables Rollbar to reach more organizations, make use of AWS products and services, and help companies quickly discover and resolve errors within their distributed systems. To be selected for the AWS Global Startup Program, Rollbar had to meet predefined criteria, including having a clear, demonstrated product market fit for an innovative enterprise tech product, backing by and recommendation from a top-tier venture capital firm, and a strategic commitment to building its AWS expertise.

Rollbar Enterprise for AWS is available in the AWS Marketplace.

“Rollbar is excited to join the AWS Partner Network Global Startup Program. We want to help customers focus on their goals and success within the AWS platform by minimizing the time developers spend on errors. Our Continuous Code Improvement platform alongside the breadth of services on AWS provide a great environment to focus on innovating,” said Brian Rue, CEO of Rollbar.

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Rollbar Joins AWS Partner Network Global Startup Program

Rollbar has become part of the Amazon Web Services (AWS) Partner Network (APN) Global Startup Program.

The AWS Global Startup Program is a white glove support and go-to-market program for selected startup AWS Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth.

The AWS Global Startup Program enables startups to gain visibility, exposure, leads, and commercial opportunities made possible with exclusive AWS resources. Dedicated Startup Partner Development Managers with deep AWS knowledge and startup business experience guide startups in their growth journey with AWS. As an AWS Partner, Rollbar will receive benefits including a tailor-made plan for mapping needs and opportunities to a selection of AWS services and programs, including promotion support to drive visibility and awareness around the startup offering, and business, technical, and marketing resources to sell and deploy innovative solutions on behalf of AWS shared customers.

AWS enables companies to deploy services and applications securely with scalability and performance. The benefits of running applications on AWS are complemented by the increased application quality and deployment velocity that Rollbar provides. Rollbar’s Continuous Code Improvement platform helps development teams deploy better software, faster, and to quickly recover from critical errors in their code. Rollbar enables developers to focus on continually improving their code and constantly innovating rather than spending time monitoring, investigating, and debugging.

Rollbar’s error grouping engine utilizes machine learning to automatically group similar errors to reduce noise and create trustworthy alerts. Rollbar automatically triggers workflows based on new bugs or regressions that are detected to proactively address issues and minimize their impact until developers can get to them. As a result, development teams can unlock greater coverage and insights into broken code across the software lifecycle. This enables them to minimize the impact of code issues on customers and end users while maintaining high-quality customer experiences. Development teams can now focus on pushing forward services and applications, knowing that they can quickly recover from critical errors as they happen.

Joining the AWS Global Startup Program enables Rollbar to reach more organizations, make use of AWS products and services, and help companies quickly discover and resolve errors within their distributed systems. To be selected for the AWS Global Startup Program, Rollbar had to meet predefined criteria, including having a clear, demonstrated product market fit for an innovative enterprise tech product, backing by and recommendation from a top-tier venture capital firm, and a strategic commitment to building its AWS expertise.

Rollbar Enterprise for AWS is available in the AWS Marketplace.

“Rollbar is excited to join the AWS Partner Network Global Startup Program. We want to help customers focus on their goals and success within the AWS platform by minimizing the time developers spend on errors. Our Continuous Code Improvement platform alongside the breadth of services on AWS provide a great environment to focus on innovating,” said Brian Rue, CEO of Rollbar.

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Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

The gap is widening between what teams spend on observability tools and the value they receive amid surging data volumes and budget pressures, according to The Breaking Point for Observability Leaders, a report from Imply ...

Seamless shopping is a basic demand of today's boundaryless consumer — one with little patience for friction, limited tolerance for disconnected experiences and minimal hesitation in switching brands. Customers expect intuitive, highly personalized experiences and the ability to move effortlessly across physical and digital channels within the same journey. Failure to deliver can cost dearly ...

If your best engineers spend their days sorting tickets and resetting access, you are wasting talent. New global data shows that employees in the IT sector rank among the least motivated across industries. They're under a lot of pressure from many angles. Pressure to upskill and uncertainty around what agentic AI means for job security is creating anxiety. Meanwhile, these roles often function like an on-call job and require many repetitive tasks ...