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ServiceNow Updates Partner Program

ServiceNow announced a major partner program transformation to further partner growth and customer success.

The multi‑year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services with a redesign of the company’s partner program that includes a new Partner Development Fund among other incentives and benefits.

ServiceNow’s expansive partner ecosystem is critical to helping joint customers realize the full value of the Now Platform. To help partners meet this demand, ServiceNow is investing in new initiatives to facilitate and expand partners’ expertise, differentiate their skills, and maximize their unique contributions.

“The vision for ServiceNow partners is that they should be treated as co‑creators of value, and as co‑pilots on our journey to becoming the platform for digital business,” said Erica Volini, SVP of alliances and channel ecosystem at ServiceNow. “Our reimagined Partner Program creates unbounded opportunity for partners to expand and collaborate with ServiceNow well beyond where we can go alone. We are investing in partner success, championing their expertise, and giving them flexibility to drive exponential value with our platform.”

Full details of the new ServiceNow Partner Program were announced today and include:

- More flexibility to create value: ServiceNow is creating four new, distinct modules in which partners can choose to participate: Build, Consulting & Implementation, Resale, and Service Provider. Through these modules, partners will be able to better align with the unique roles and routes‑to‑market within the ServiceNow ecosystem.

- New incentives to enable partner growth: ServiceNow is unveiling new partner incentives to maximize their investments and foster additional opportunities to demonstrate expertise and capabilities. All qualifying partners will now have access to a new Partner Development Fund, a co‑funded investment program, as well as simplified discounts and rebates that will help to speed up growth and profitability.

- Transforming the partner experience: ServiceNow is rolling out an updated partner experience and benefits tied to different partner modules and the unique contributions partners bring to the ecosystem. Key experience enhancements include: an improved partner portal making it easier for partners to work directly with ServiceNow, and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.

The new ServiceNow Partner Program will be available for all partners beginning March 6, 2023.

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ServiceNow Updates Partner Program

ServiceNow announced a major partner program transformation to further partner growth and customer success.

The multi‑year vision is designed to support the $500 billion market opportunity for the Now Platform and associated partner services with a redesign of the company’s partner program that includes a new Partner Development Fund among other incentives and benefits.

ServiceNow’s expansive partner ecosystem is critical to helping joint customers realize the full value of the Now Platform. To help partners meet this demand, ServiceNow is investing in new initiatives to facilitate and expand partners’ expertise, differentiate their skills, and maximize their unique contributions.

“The vision for ServiceNow partners is that they should be treated as co‑creators of value, and as co‑pilots on our journey to becoming the platform for digital business,” said Erica Volini, SVP of alliances and channel ecosystem at ServiceNow. “Our reimagined Partner Program creates unbounded opportunity for partners to expand and collaborate with ServiceNow well beyond where we can go alone. We are investing in partner success, championing their expertise, and giving them flexibility to drive exponential value with our platform.”

Full details of the new ServiceNow Partner Program were announced today and include:

- More flexibility to create value: ServiceNow is creating four new, distinct modules in which partners can choose to participate: Build, Consulting & Implementation, Resale, and Service Provider. Through these modules, partners will be able to better align with the unique roles and routes‑to‑market within the ServiceNow ecosystem.

- New incentives to enable partner growth: ServiceNow is unveiling new partner incentives to maximize their investments and foster additional opportunities to demonstrate expertise and capabilities. All qualifying partners will now have access to a new Partner Development Fund, a co‑funded investment program, as well as simplified discounts and rebates that will help to speed up growth and profitability.

- Transforming the partner experience: ServiceNow is rolling out an updated partner experience and benefits tied to different partner modules and the unique contributions partners bring to the ecosystem. Key experience enhancements include: an improved partner portal making it easier for partners to work directly with ServiceNow, and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.

The new ServiceNow Partner Program will be available for all partners beginning March 6, 2023.

The Latest

I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...