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Two APM Takeaways from Velocity Santa Clara 2014

Denis Goodwin

Last week my team and I spent several days at the Velocity conference for web application and performance – arguably the one place where the most technical of performance folk and the most business focused web folk come together and focus solely on application performance. Anyone with a vested interest is there to learn, debate and show off their latest and greatest products and ideas. As the team and I spent time talking to customers, attending sessions and visiting vendors I was struck by a couple of interesting trends that seemed to stand out.


1. Continuous Development/Integration + Tools Fragmentation

Interestingly enough, while everyone was talking about continuous integration, very few solutions actually play well with each other – never mind being integrated in the same platform. I was particularly struck by the tremendous amount of fragmentation in the market. A lot of vendors are solving just one part of the problem. As the CEO of one exhibitor said to me when I pressed him on this point: the specific pain points and their separate solutions represent a big enough problem as it is – solving the larger problem of bringing all the parts together is almost insurmountable at this particular moment in time for this market lifecycle. This is true for almost every APM vendor in the marketplace today.  

Many of the folks I spoke with at the show are using several solutions simultaneously in order to measure all different parts of the full APM spectrum — user experience, performance, and availability. This seemed at odds with the buzz around DevOps and continuous integration and delivery. If users aren’t able to standardize on a common tool to monitor their production web apps and APIs, how can they possibly be consistent in measuring the quality of their user’s experience while delivering those apps via continuous integration? If there are multiple tools being used to measure user experience via synthetic and real monitoring and load testing in production, how many are being added in pre-production environments? How does a team know what the varied data is showing them if each tool only shows an individual part on its own terms?

2. Load Testing = Very Popular Topic

It was interesting to see load testing get as much emphasis as it did, among both vendors and attendees. What really seemed to generate excitement was the importance of tightly connecting both load testing and synthetic monitoring.  Companies need the ability to apply load against their applications for a simultaneous understanding of the user experience – before going live. Without the ability to empathize with the end user, companies can never confidently deploy their applications. The move to continuous delivery and integration only amplifies the importance of stressing your applications on a regular basis and the need for tools that enable efficient load tests. It also calls for excellent diagnostic tools to facilitate fixes and so facilitate time to market.

Is it possible that what’s old is new again? Does continuous integration and delivery require a new way of doing old things? Is it simply applying the same approach to multiple environments simultaneously? It seems that bringing a consistency to measurement and assessment methodologies across environments, coupled with continuous assessment and feedback, is a key to ensuring that your software improves with each iteration. Equally important is an easy to deploy toolset that is accessible and provides insights to users developing applications as well as those supporting them in production.

Denis Goodwin is Director of Product Management, APM, AlertSite UXM, SmartBear Software.


Denis Goodwin at Velocity 2014

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Two APM Takeaways from Velocity Santa Clara 2014

Denis Goodwin

Last week my team and I spent several days at the Velocity conference for web application and performance – arguably the one place where the most technical of performance folk and the most business focused web folk come together and focus solely on application performance. Anyone with a vested interest is there to learn, debate and show off their latest and greatest products and ideas. As the team and I spent time talking to customers, attending sessions and visiting vendors I was struck by a couple of interesting trends that seemed to stand out.


1. Continuous Development/Integration + Tools Fragmentation

Interestingly enough, while everyone was talking about continuous integration, very few solutions actually play well with each other – never mind being integrated in the same platform. I was particularly struck by the tremendous amount of fragmentation in the market. A lot of vendors are solving just one part of the problem. As the CEO of one exhibitor said to me when I pressed him on this point: the specific pain points and their separate solutions represent a big enough problem as it is – solving the larger problem of bringing all the parts together is almost insurmountable at this particular moment in time for this market lifecycle. This is true for almost every APM vendor in the marketplace today.  

Many of the folks I spoke with at the show are using several solutions simultaneously in order to measure all different parts of the full APM spectrum — user experience, performance, and availability. This seemed at odds with the buzz around DevOps and continuous integration and delivery. If users aren’t able to standardize on a common tool to monitor their production web apps and APIs, how can they possibly be consistent in measuring the quality of their user’s experience while delivering those apps via continuous integration? If there are multiple tools being used to measure user experience via synthetic and real monitoring and load testing in production, how many are being added in pre-production environments? How does a team know what the varied data is showing them if each tool only shows an individual part on its own terms?

2. Load Testing = Very Popular Topic

It was interesting to see load testing get as much emphasis as it did, among both vendors and attendees. What really seemed to generate excitement was the importance of tightly connecting both load testing and synthetic monitoring.  Companies need the ability to apply load against their applications for a simultaneous understanding of the user experience – before going live. Without the ability to empathize with the end user, companies can never confidently deploy their applications. The move to continuous delivery and integration only amplifies the importance of stressing your applications on a regular basis and the need for tools that enable efficient load tests. It also calls for excellent diagnostic tools to facilitate fixes and so facilitate time to market.

Is it possible that what’s old is new again? Does continuous integration and delivery require a new way of doing old things? Is it simply applying the same approach to multiple environments simultaneously? It seems that bringing a consistency to measurement and assessment methodologies across environments, coupled with continuous assessment and feedback, is a key to ensuring that your software improves with each iteration. Equally important is an easy to deploy toolset that is accessible and provides insights to users developing applications as well as those supporting them in production.

Denis Goodwin is Director of Product Management, APM, AlertSite UXM, SmartBear Software.


Denis Goodwin at Velocity 2014

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

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