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3 Steps for IT Teams to Turn Their Attention Towards Driving Revenue

James Field
LogicMonitor

As IT practitioners, we often find ourselves fighting fires rather than proactively getting ahead. Almost three-quarters (74%) of IT managers spend more than a full business day each week reacting to incidents, making it extremely difficult to work on what leaders want their teams do — like providing business value and looking for ways to improve customer experience. Many spend countless hours managing several tools that give them different, fractured views of their own work — which isn't an effective use of time.

Balancing daily technical tasks with long-term company goals requires a three-step approach. I'll share these steps and tips for others to do the same.

1. Identify what your impact on the bottom line should be

Depending on your role, your day-to-day output will look different, and your impact on the organization's greater goals should vary accordingly. While it may not be immediately obvious how each team's impact is perceived, it's crucial to recognize that developers and IT teams play a critical role in business success.

Starting simply: focus on the quality of your work. Is it error-free? Saving others time? Requiring input from other teams to be final? Check all these boxes consistently before shooting for the moon.

This big-picture thinking is often the more enjoyable and impactful work, like innovating for the business — that you can already do today. Keep current with releases and make sure you're on top of the best practices for your industry and role. You'll be surprised by the value you can provide and the heights you can reach using the tools already at your fingertips.

Or, it could be helping others do the same — I refer to this as resilience. Be the one to document and explain processes you've set up and succeeded with so others can follow your lead or help enhance your processes.

2. Don't overthink it!

There are many schools of thought when it comes to prioritization in the workplace, but I believe in the old adage KISS — "Keep it simple, stupid!" You could spend the better years of your career tinkering with the best tools available, over-indexing on the minute ways you can maximize productivity, or … you can just do it.

I begin by blocking off time on my calendar (see, simple!) to devote myself to thinking about how I'm "moving the needle." Then, I hone in on a problem that has been plaguing me, my team or our customers lately, and think about how to solve it. For example, it could be increasing the uptime or availability of a critical piece of infrastructure. Ask yourself:

What improvements could I make?

What is currently the best practice for solving this problem?

How could I simplify, automate or anticipate to make this better and even more resilient?

3. Work smarter, not harder

Keeping it simple, in my world, still involves taking advantage of the tools that can make our lives easier. If your role involves regular and repetitive tasks, scripting is your new best friend. Batch and script what you can to cut down the time you spend on tasks that AI can easily pick up (with your oversight, always). And for those tedious administrative tasks, lean on an AI co-pilot so you can focus on the work you want to be doing.

Another way to work smarter, not harder is to provide product feedback directly to its developer and product team. If I'm struggling with something, or sinking a lot of time into making something work, others likely are too. Speaking from my own experience, product teams truly value feedback straight from users, and you're likely to influence the development of tools in a direction that benefits you and your work. Win-win.

At the end of the day, it's important to start by viewing your work as essential to the business, then prioritizing tasks and dedicating time accordingly. When done effectively, your managers, teams and maybe even customers will notice.

James Field is Sr. Director of Product Strategy and Operations at LogicMonitor

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3 Steps for IT Teams to Turn Their Attention Towards Driving Revenue

James Field
LogicMonitor

As IT practitioners, we often find ourselves fighting fires rather than proactively getting ahead. Almost three-quarters (74%) of IT managers spend more than a full business day each week reacting to incidents, making it extremely difficult to work on what leaders want their teams do — like providing business value and looking for ways to improve customer experience. Many spend countless hours managing several tools that give them different, fractured views of their own work — which isn't an effective use of time.

Balancing daily technical tasks with long-term company goals requires a three-step approach. I'll share these steps and tips for others to do the same.

1. Identify what your impact on the bottom line should be

Depending on your role, your day-to-day output will look different, and your impact on the organization's greater goals should vary accordingly. While it may not be immediately obvious how each team's impact is perceived, it's crucial to recognize that developers and IT teams play a critical role in business success.

Starting simply: focus on the quality of your work. Is it error-free? Saving others time? Requiring input from other teams to be final? Check all these boxes consistently before shooting for the moon.

This big-picture thinking is often the more enjoyable and impactful work, like innovating for the business — that you can already do today. Keep current with releases and make sure you're on top of the best practices for your industry and role. You'll be surprised by the value you can provide and the heights you can reach using the tools already at your fingertips.

Or, it could be helping others do the same — I refer to this as resilience. Be the one to document and explain processes you've set up and succeeded with so others can follow your lead or help enhance your processes.

2. Don't overthink it!

There are many schools of thought when it comes to prioritization in the workplace, but I believe in the old adage KISS — "Keep it simple, stupid!" You could spend the better years of your career tinkering with the best tools available, over-indexing on the minute ways you can maximize productivity, or … you can just do it.

I begin by blocking off time on my calendar (see, simple!) to devote myself to thinking about how I'm "moving the needle." Then, I hone in on a problem that has been plaguing me, my team or our customers lately, and think about how to solve it. For example, it could be increasing the uptime or availability of a critical piece of infrastructure. Ask yourself:

What improvements could I make?

What is currently the best practice for solving this problem?

How could I simplify, automate or anticipate to make this better and even more resilient?

3. Work smarter, not harder

Keeping it simple, in my world, still involves taking advantage of the tools that can make our lives easier. If your role involves regular and repetitive tasks, scripting is your new best friend. Batch and script what you can to cut down the time you spend on tasks that AI can easily pick up (with your oversight, always). And for those tedious administrative tasks, lean on an AI co-pilot so you can focus on the work you want to be doing.

Another way to work smarter, not harder is to provide product feedback directly to its developer and product team. If I'm struggling with something, or sinking a lot of time into making something work, others likely are too. Speaking from my own experience, product teams truly value feedback straight from users, and you're likely to influence the development of tools in a direction that benefits you and your work. Win-win.

At the end of the day, it's important to start by viewing your work as essential to the business, then prioritizing tasks and dedicating time accordingly. When done effectively, your managers, teams and maybe even customers will notice.

James Field is Sr. Director of Product Strategy and Operations at LogicMonitor

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...