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3 Takeaways from Velocity New York 2014 - and What This Means for APM

Laura Strassman

While exhibiting with the SmartBear AlertSite UXM team in Velocity last week, I managed to skip away from the booth quite a bit to squeeze in as many sessions as possible. The more sessions I attended, the more some common themes started materializing. The three themes that finally emerged are all very different, but are ultimately all related at the end of the day.


Here they are, my 3 big takeaways from Velocity NY 2014:

1. We live in a complex world of our own making

2. Failure is the nature of complex systems technological or organizational

3. Organizational change is necessary to effect solutions and sustain them

The theme of complexity appeared in several sessions ranging from fixing healthcare.com, to a very academic talk about complex systems, to stories about corporate deployments. There were a few layers to complexity. The first layer was about how as teams concerned with performance we were by our very nature, pushing systems to the edge and introducing complexity. The second layer revolved around how deployments are just so big that organizational complexity is introduced - who manages what? If the pieces are all managed separately, complexity is increased, organizationally.

Which leads directly to a discussion of failure. If we are pushing the edge, and delivering increasingly complex systems, then failures will happen. The nature of the discussion has to change from preventing all failure, to failing gracefully. What do we do when there is a failure? How have we planned, in advance, to handle a failure?

Efficiently handling failure involves a collaborative approach. I know you thought I was going to say that deploying great applications involves a collaborative approach, and it does but I think it’s more crucial for failures. At all the conferences I have been to this year, organization change has been a huge topic. It seems to have two parts to it:

1. Hero/Unicorn culture needs to be replaced by a team culture for the health of the organization and the health of the individual.

2. Performance, by its nature, requires a cross functional approach to be successful.

There seems to be a prominent backlash against the culture of the special individual that takes on heroic efforts and saves the day. I think this is partly due to a maturing of the industry but also there is an inherent conflict between this and the need to work cross functionally to solve problems in complex environments. Several sessions went in depth on this theme.

As I passed the first half dozen APM vendors or so when returning back to the exhibition hall with these themes fresh in my mind, the thought occurred to me that if any of these solutions planned to earn or keep the business of any of these other attendees leaving the same sessions I am, they had better be able to do the following:

1. Make it easier for teams to get their work done. If not help reduce complexity, then at very least you better provide efficient methods to help cope with complexity.

2. Help resolve the inevitable failures quickly.

3. Enhance collaboration, not impede it.

I suspect that APM vendors that fail to deliver on these items might not be exhibiting at Velocity Conferences for too long …


Laura Strassman is Sr. Product Marketing Manager at SmartBear Software.

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3 Takeaways from Velocity New York 2014 - and What This Means for APM

Laura Strassman

While exhibiting with the SmartBear AlertSite UXM team in Velocity last week, I managed to skip away from the booth quite a bit to squeeze in as many sessions as possible. The more sessions I attended, the more some common themes started materializing. The three themes that finally emerged are all very different, but are ultimately all related at the end of the day.


Here they are, my 3 big takeaways from Velocity NY 2014:

1. We live in a complex world of our own making

2. Failure is the nature of complex systems technological or organizational

3. Organizational change is necessary to effect solutions and sustain them

The theme of complexity appeared in several sessions ranging from fixing healthcare.com, to a very academic talk about complex systems, to stories about corporate deployments. There were a few layers to complexity. The first layer was about how as teams concerned with performance we were by our very nature, pushing systems to the edge and introducing complexity. The second layer revolved around how deployments are just so big that organizational complexity is introduced - who manages what? If the pieces are all managed separately, complexity is increased, organizationally.

Which leads directly to a discussion of failure. If we are pushing the edge, and delivering increasingly complex systems, then failures will happen. The nature of the discussion has to change from preventing all failure, to failing gracefully. What do we do when there is a failure? How have we planned, in advance, to handle a failure?

Efficiently handling failure involves a collaborative approach. I know you thought I was going to say that deploying great applications involves a collaborative approach, and it does but I think it’s more crucial for failures. At all the conferences I have been to this year, organization change has been a huge topic. It seems to have two parts to it:

1. Hero/Unicorn culture needs to be replaced by a team culture for the health of the organization and the health of the individual.

2. Performance, by its nature, requires a cross functional approach to be successful.

There seems to be a prominent backlash against the culture of the special individual that takes on heroic efforts and saves the day. I think this is partly due to a maturing of the industry but also there is an inherent conflict between this and the need to work cross functionally to solve problems in complex environments. Several sessions went in depth on this theme.

As I passed the first half dozen APM vendors or so when returning back to the exhibition hall with these themes fresh in my mind, the thought occurred to me that if any of these solutions planned to earn or keep the business of any of these other attendees leaving the same sessions I am, they had better be able to do the following:

1. Make it easier for teams to get their work done. If not help reduce complexity, then at very least you better provide efficient methods to help cope with complexity.

2. Help resolve the inevitable failures quickly.

3. Enhance collaboration, not impede it.

I suspect that APM vendors that fail to deliver on these items might not be exhibiting at Velocity Conferences for too long …


Laura Strassman is Sr. Product Marketing Manager at SmartBear Software.

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The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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