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3 Tips for IT: Developing a Competitive Business Skill Set

As companies look to maintain a competitive advantage, IT professionals are increasingly being charged with adopting a business-focused mindset. The role of an IT manager is no longer simply ensuring that systems and networks are functioning properly – they now need to be adept at anticipating business needs and having a recommendation on how to address them.

As pressure comes from the C-suite to spend IT dollars wisely, IT professionals may find themselves needing to demonstrate their expertise by identifying and implementing virtualization and cloud tools that best fit their company's needs. Unless IT proactively forms a recommendation, they risk being entirely cut out of the conversation as vendors target business unit leaders directly.

IT professionals must understand where their companies are heading in order to be prepared and stay competitive. Here are some tips on what IT professionals can do to position themselves for success as their role in the organization continues to develop:

1. Stay Agile

IT professionals need to be comfortable interacting with all parts of the business. As their role in an organization moves beyond implementation, maintenance and troubleshooting to performing competitive analysis and issuing recommendations, it is important to stay on top of developments in the industry and what they mean for the business.

IT professionals should be up-to-speed on technologies like virtualization and cloud, which have become game-changers for IT. However not every application is suited for the cloud, and it’s important to have a core understanding of each and be able to make the distinction. Complicated, one-off custom apps may not be suited (or cost efficient) for a move to the cloud, whereas hosting high volume, repeatable apps in the cloud can help with standardization. The key is knowing which environment is appropriate and will best meet the needs of your business.

2. Carefully cultivate partnerships

IT professionals need to identify and collaborate with vendors who are making it easier to adopt features that both enhance virtualization and facilitate the transition to cloud computing.

Start experimenting early and often to understand what works for your organization and what doesn't. This will simplify the process for IT professionals whose companies are looking to move into a cloud infrastructure as you’ll already have a sense of which path to take. Another advantage is that this will demonstrate your ability to develop and manage vital partnerships that provide the right enhancement features for their companies' needs.

There will always be pressure from the C-suite to demonstrate that managing some services externally is both cost-effective and the best course of action for the organization, and understanding and anticipating internal business concerns will help you work with vendor partners to address them.

3. Become a successful business leader, from the server room to the board room

This is the defining piece. IT professionals need to become prominent leaders and advise their companies on the right infrastructure needs to drive the business forward. As I mentioned earlier, knowing which environments and solutions are best suited to your company’s needs and why will help back up your recommendations.

Activities like conducting a competitive analysis vs. other providers will go a long way toward showing business leaders that you are keeping broader business goals like cost savings and efficiency in mind. Skills such as marketing and product management are not only for vendors, they are becoming increasingly important for IT departments whose delivery of IT services is inevitably going to be compared to outside service providers. By being a resource for business unit leaders, IT professionals can demonstrate that they are tuned into business demands and are vital contributors to the organization’s success.

As we all work to adapt to changing roles and changing business climates, keeping the aforementioned tips in mind will help set you on the path to success.

ABOUT Jonathan Reeve

Jonathan Reeve, Senior Director of Product Management, SolarWinds, has built a career integrating hands-on technical development with senior-level strategic management. Having previously served as VP of Product Strategy for Hyper9, Reeve was responsible for the company’s flagship product, Virtual Environment Optimization suite. His experience spans computer networking, systems management and virtualization technologies, helping numerous start-ups and established companies generate market traction. Prior to joining Hyper9, Reeve drove product management for the network management product line at Smarts, which was acquired by EMC in 2005. He has a degree in Electrical Engineering and a PhD in Computer Networking from the University of Durham (UK).

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3 Tips for IT: Developing a Competitive Business Skill Set

As companies look to maintain a competitive advantage, IT professionals are increasingly being charged with adopting a business-focused mindset. The role of an IT manager is no longer simply ensuring that systems and networks are functioning properly – they now need to be adept at anticipating business needs and having a recommendation on how to address them.

As pressure comes from the C-suite to spend IT dollars wisely, IT professionals may find themselves needing to demonstrate their expertise by identifying and implementing virtualization and cloud tools that best fit their company's needs. Unless IT proactively forms a recommendation, they risk being entirely cut out of the conversation as vendors target business unit leaders directly.

IT professionals must understand where their companies are heading in order to be prepared and stay competitive. Here are some tips on what IT professionals can do to position themselves for success as their role in the organization continues to develop:

1. Stay Agile

IT professionals need to be comfortable interacting with all parts of the business. As their role in an organization moves beyond implementation, maintenance and troubleshooting to performing competitive analysis and issuing recommendations, it is important to stay on top of developments in the industry and what they mean for the business.

IT professionals should be up-to-speed on technologies like virtualization and cloud, which have become game-changers for IT. However not every application is suited for the cloud, and it’s important to have a core understanding of each and be able to make the distinction. Complicated, one-off custom apps may not be suited (or cost efficient) for a move to the cloud, whereas hosting high volume, repeatable apps in the cloud can help with standardization. The key is knowing which environment is appropriate and will best meet the needs of your business.

2. Carefully cultivate partnerships

IT professionals need to identify and collaborate with vendors who are making it easier to adopt features that both enhance virtualization and facilitate the transition to cloud computing.

Start experimenting early and often to understand what works for your organization and what doesn't. This will simplify the process for IT professionals whose companies are looking to move into a cloud infrastructure as you’ll already have a sense of which path to take. Another advantage is that this will demonstrate your ability to develop and manage vital partnerships that provide the right enhancement features for their companies' needs.

There will always be pressure from the C-suite to demonstrate that managing some services externally is both cost-effective and the best course of action for the organization, and understanding and anticipating internal business concerns will help you work with vendor partners to address them.

3. Become a successful business leader, from the server room to the board room

This is the defining piece. IT professionals need to become prominent leaders and advise their companies on the right infrastructure needs to drive the business forward. As I mentioned earlier, knowing which environments and solutions are best suited to your company’s needs and why will help back up your recommendations.

Activities like conducting a competitive analysis vs. other providers will go a long way toward showing business leaders that you are keeping broader business goals like cost savings and efficiency in mind. Skills such as marketing and product management are not only for vendors, they are becoming increasingly important for IT departments whose delivery of IT services is inevitably going to be compared to outside service providers. By being a resource for business unit leaders, IT professionals can demonstrate that they are tuned into business demands and are vital contributors to the organization’s success.

As we all work to adapt to changing roles and changing business climates, keeping the aforementioned tips in mind will help set you on the path to success.

ABOUT Jonathan Reeve

Jonathan Reeve, Senior Director of Product Management, SolarWinds, has built a career integrating hands-on technical development with senior-level strategic management. Having previously served as VP of Product Strategy for Hyper9, Reeve was responsible for the company’s flagship product, Virtual Environment Optimization suite. His experience spans computer networking, systems management and virtualization technologies, helping numerous start-ups and established companies generate market traction. Prior to joining Hyper9, Reeve drove product management for the network management product line at Smarts, which was acquired by EMC in 2005. He has a degree in Electrical Engineering and a PhD in Computer Networking from the University of Durham (UK).

Hot Topics

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...