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5 Reasons to Measure Web Experience

Sidharth Kumar
Exoprise

Today's web applications are complex and, so to, are the networks and infrastructure that transmit the packets that deliver those SaaS applications. Bandwidth consumption and network congestion issues continue to plague the Internet, home networks, and Wi-Fi access points.

Often, these network slowdowns impact the performance of business-critical enterprise apps such as Microsoft Teams, Salesforce, Zoom, Cisco WebEx, etc. Calculating an objective measurement of employee experience with websites and SaaS apps by technology support teams is becoming the trend in the future.

1. Device Proliferation

The global pandemic, corporate digital transformation, modern cultural revolution, and most importantly, BYOD/#WorkAnywhere initiatives have led to mass device proliferation. On average, each worker has 2-2.5 devices, and this number is bound to increase in years to come. Customers are using laptops, mobile, PC, desktops to connect to online services. Another 127 devices are connected to the Internet every second and by 2027, there will be 41 billion IoT devices.

Managing this plethora of devices for hundreds to thousands of remote employees will be a monumental challenge for IT. Technology consumption has changed over the past decade, and workers expect streamlined management, smooth integration, and immediate use of their devices.

2. Single Page App (SPA) Popularity

SPA architecture offers the most recent web technology trend since 2020. Web applications including Facebook, Gmail, Google Maps, Amazon, Twitter, etc., work in the browser, are faster and do not need any page to reload or waiting time, thus making the end-user experience dynamic and responsive.

Recent data from Statista suggests that nearly half of the global website traffic is through mobile devices. Companies are looking for opportunities to optimize mobile and web shopping experiences for end-users and switch to SPA. As market competition intensifies to deliver services, the clear winner differentiating the business will provide the highest web experience score. Expect to see higher engagement levels and business growth with the application development shift to SPA.

3. Reduce Employee Attrition

According to Forrester, "Remote work will settle at 3X pre-pandemic levels, offering an opportunity for firms to snap up top talent and keep them happier."

To retain the best talent, support teams will need to align their technology experience practices with HR. Diagnosing and troubleshooting these issues in the modern IT world using traditional tools can be lengthy and costly. However, a seamless end-user experience with workplace technology makes workers productive and wanting to stick to their employer. As a result, enterprises gain employee trust and a competitive advantage for attracting and retaining top talent.

4. Increase Conversions and Digital Engagement

Optimizing the overall experience for end-users drives higher engagement levels and boosts conversion rates for the business. While digital marketers focus on design aesthetics and perform A/B tests on different variations of a website, customers care about how a particular site performs at their end.

For example, if a popular e-commerce application hosted on a server responds slow to browser requests, customers will ultimately abandon their shopping carts. A weaker brand perception then gets reflected in online reviews which dissuades most new shoppers as they look up online reviews for validation. Businesses agree that it's more expensive to acquire a new customer than a returning one, and 88% of online consumers are unlikely to return to a website after suffering a poor experience.

5. Better Quality of Service

IT professionals need visibility and understanding into the performance of delivered SaaS service or enterprise applications like Microsoft 365, especially when the workforce is geographically spread. These applications run on the cloud and are out of control for IT.

For example, latency and slow page-loading issues between client devices (mobile, desktop, laptop) and remote web servers degrade performance for end-users. Granular insights about employee and customer home networks, client browser application, Wi-Fi strength, server infrastructure, etc., make sure that admins can identify bottlenecks and accelerate troubleshooting. Normalizing and quantifying collected insights provides IT an experience benchmark to start engaging with end-users in the right way.

Sidharth Kumar is Director of Product Marketing at Exoprise

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5 Reasons to Measure Web Experience

Sidharth Kumar
Exoprise

Today's web applications are complex and, so to, are the networks and infrastructure that transmit the packets that deliver those SaaS applications. Bandwidth consumption and network congestion issues continue to plague the Internet, home networks, and Wi-Fi access points.

Often, these network slowdowns impact the performance of business-critical enterprise apps such as Microsoft Teams, Salesforce, Zoom, Cisco WebEx, etc. Calculating an objective measurement of employee experience with websites and SaaS apps by technology support teams is becoming the trend in the future.

1. Device Proliferation

The global pandemic, corporate digital transformation, modern cultural revolution, and most importantly, BYOD/#WorkAnywhere initiatives have led to mass device proliferation. On average, each worker has 2-2.5 devices, and this number is bound to increase in years to come. Customers are using laptops, mobile, PC, desktops to connect to online services. Another 127 devices are connected to the Internet every second and by 2027, there will be 41 billion IoT devices.

Managing this plethora of devices for hundreds to thousands of remote employees will be a monumental challenge for IT. Technology consumption has changed over the past decade, and workers expect streamlined management, smooth integration, and immediate use of their devices.

2. Single Page App (SPA) Popularity

SPA architecture offers the most recent web technology trend since 2020. Web applications including Facebook, Gmail, Google Maps, Amazon, Twitter, etc., work in the browser, are faster and do not need any page to reload or waiting time, thus making the end-user experience dynamic and responsive.

Recent data from Statista suggests that nearly half of the global website traffic is through mobile devices. Companies are looking for opportunities to optimize mobile and web shopping experiences for end-users and switch to SPA. As market competition intensifies to deliver services, the clear winner differentiating the business will provide the highest web experience score. Expect to see higher engagement levels and business growth with the application development shift to SPA.

3. Reduce Employee Attrition

According to Forrester, "Remote work will settle at 3X pre-pandemic levels, offering an opportunity for firms to snap up top talent and keep them happier."

To retain the best talent, support teams will need to align their technology experience practices with HR. Diagnosing and troubleshooting these issues in the modern IT world using traditional tools can be lengthy and costly. However, a seamless end-user experience with workplace technology makes workers productive and wanting to stick to their employer. As a result, enterprises gain employee trust and a competitive advantage for attracting and retaining top talent.

4. Increase Conversions and Digital Engagement

Optimizing the overall experience for end-users drives higher engagement levels and boosts conversion rates for the business. While digital marketers focus on design aesthetics and perform A/B tests on different variations of a website, customers care about how a particular site performs at their end.

For example, if a popular e-commerce application hosted on a server responds slow to browser requests, customers will ultimately abandon their shopping carts. A weaker brand perception then gets reflected in online reviews which dissuades most new shoppers as they look up online reviews for validation. Businesses agree that it's more expensive to acquire a new customer than a returning one, and 88% of online consumers are unlikely to return to a website after suffering a poor experience.

5. Better Quality of Service

IT professionals need visibility and understanding into the performance of delivered SaaS service or enterprise applications like Microsoft 365, especially when the workforce is geographically spread. These applications run on the cloud and are out of control for IT.

For example, latency and slow page-loading issues between client devices (mobile, desktop, laptop) and remote web servers degrade performance for end-users. Granular insights about employee and customer home networks, client browser application, Wi-Fi strength, server infrastructure, etc., make sure that admins can identify bottlenecks and accelerate troubleshooting. Normalizing and quantifying collected insights provides IT an experience benchmark to start engaging with end-users in the right way.

Sidharth Kumar is Director of Product Marketing at Exoprise

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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