Skip to main content

A Roadmap for a Sound Mobile Strategy

Jeannie Liou

The following is a roadmap to help IT leaders successfully design, deploy, and analyze their apps to create a sound mobile strategy.

1. Be real


Before starting any mobile application project, there must be specific plans and goals in place. More importantly, there should be a way to measure the success of a mobile app, and how end users will benefit from the new functionality.

Because there are numerous substitutes to an app (web, mobile web), and there is limited shelf space on a phone, the functionality of the mobile app must be that much more valuable to unseat incumbent technology.

Goals, however, must be realistic; trying to do much without first vetting the possibilities and constraints is always a recipe for disaster. Similarly, doing very little innovation can lead to low adoption.

2. Watch and act fast


Mobile projects go through continuous release and integration cycles. Tracing performance problems to individual builds, files and even the specific line of code allows developers and enterprise operations teams pinpoint an issue. This not only shortens the time to fix a problem, but also allows the organization to proactively seek solutions so that errors don’t occur again.

3. Don’t look for bargains - it costs a lot

According to Forrester, design and development costs, on average, range from $200,000 to $350,000, so each dollar needs to be carefully spent.

Additionally, planning for activities to take longer than you think will help with scheduling; in short, build padding into your timeline expectations. There will always be issues to address, but prioritizing those that will give you the most return on your investments is key.

4. Ask for feedback

Ask questions because you will learn from your employees and users. If all the feedback isn’t incorporated into a single document or source, though, it will be difficult to iterate accordingly for the next round.

Many challenges exist when developing, deploying, and testing a mobile app but taking proactive steps to make certain errors and other malfunctions don’t happen to the mobile app is key. The race is on for enterprises to fully reap the potential benefits of mobility.

Jeannie Liou is Marketing Manager at Crittercism.

Related Links:

www.crittercism.com

True Cost of Failure in Mobile and APM Solutions

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...

A Roadmap for a Sound Mobile Strategy

Jeannie Liou

The following is a roadmap to help IT leaders successfully design, deploy, and analyze their apps to create a sound mobile strategy.

1. Be real


Before starting any mobile application project, there must be specific plans and goals in place. More importantly, there should be a way to measure the success of a mobile app, and how end users will benefit from the new functionality.

Because there are numerous substitutes to an app (web, mobile web), and there is limited shelf space on a phone, the functionality of the mobile app must be that much more valuable to unseat incumbent technology.

Goals, however, must be realistic; trying to do much without first vetting the possibilities and constraints is always a recipe for disaster. Similarly, doing very little innovation can lead to low adoption.

2. Watch and act fast


Mobile projects go through continuous release and integration cycles. Tracing performance problems to individual builds, files and even the specific line of code allows developers and enterprise operations teams pinpoint an issue. This not only shortens the time to fix a problem, but also allows the organization to proactively seek solutions so that errors don’t occur again.

3. Don’t look for bargains - it costs a lot

According to Forrester, design and development costs, on average, range from $200,000 to $350,000, so each dollar needs to be carefully spent.

Additionally, planning for activities to take longer than you think will help with scheduling; in short, build padding into your timeline expectations. There will always be issues to address, but prioritizing those that will give you the most return on your investments is key.

4. Ask for feedback

Ask questions because you will learn from your employees and users. If all the feedback isn’t incorporated into a single document or source, though, it will be difficult to iterate accordingly for the next round.

Many challenges exist when developing, deploying, and testing a mobile app but taking proactive steps to make certain errors and other malfunctions don’t happen to the mobile app is key. The race is on for enterprises to fully reap the potential benefits of mobility.

Jeannie Liou is Marketing Manager at Crittercism.

Related Links:

www.crittercism.com

True Cost of Failure in Mobile and APM Solutions

Hot Topics

The Latest

According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

Image
Broadcom

From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...