A Roadmap for a Sound Mobile Strategy
September 04, 2013

Jeannie Liou
Crittercism

Share this

The following is a roadmap to help IT leaders successfully design, deploy, and analyze their apps to create a sound mobile strategy.

1. Be real


Before starting any mobile application project, there must be specific plans and goals in place. More importantly, there should be a way to measure the success of a mobile app, and how end users will benefit from the new functionality.

Because there are numerous substitutes to an app (web, mobile web), and there is limited shelf space on a phone, the functionality of the mobile app must be that much more valuable to unseat incumbent technology.

Goals, however, must be realistic; trying to do much without first vetting the possibilities and constraints is always a recipe for disaster. Similarly, doing very little innovation can lead to low adoption.

2. Watch and act fast


Mobile projects go through continuous release and integration cycles. Tracing performance problems to individual builds, files and even the specific line of code allows developers and enterprise operations teams pinpoint an issue. This not only shortens the time to fix a problem, but also allows the organization to proactively seek solutions so that errors don’t occur again.

3. Don’t look for bargains - it costs a lot

According to Forrester, design and development costs, on average, range from $200,000 to $350,000, so each dollar needs to be carefully spent.

Additionally, planning for activities to take longer than you think will help with scheduling; in short, build padding into your timeline expectations. There will always be issues to address, but prioritizing those that will give you the most return on your investments is key.

4. Ask for feedback

Ask questions because you will learn from your employees and users. If all the feedback isn’t incorporated into a single document or source, though, it will be difficult to iterate accordingly for the next round.

Many challenges exist when developing, deploying, and testing a mobile app but taking proactive steps to make certain errors and other malfunctions don’t happen to the mobile app is key. The race is on for enterprises to fully reap the potential benefits of mobility.

Jeannie Liou is Marketing Manager at Crittercism.

Related Links:

www.crittercism.com

True Cost of Failure in Mobile and APM Solutions

Share this

The Latest

September 30, 2022

For businesses with vast and distributed computing infrastructures, one of the main objectives of IT and network operations is to locate the cause of a service condition that is having an impact. The more human resources are put into the task of gathering, processing, and finally visual monitoring the massive volumes of event and log data that serve as the main source of symptomatic indications for emerging crises, the closer the service is to the company's source of revenue ...

September 29, 2022

Our digital economy is intolerant of downtime. But consumers haven't just come to expect always-on digital apps and services. They also expect continuous innovation, new functionality and lightening fast response times. Organizations have taken note, investing heavily in teams and tools that supposedly increase uptime and free resources for innovation. But leaders have not realized this "throw money at the problem" approach to monitoring is burning through resources without much improvement in availability outcomes ...

September 28, 2022

Although 83% of businesses are concerned about a recession in 2023, B2B tech marketers can look forward to growth — 51% of organizations plan to increase IT budgets in 2023 vs. a narrow 6% that plan to reduce their spend, according to the 2023 State of IT report from Spiceworks Ziff Davis ...

September 27, 2022

Users have high expectations around applications — quick loading times, look and feel visually advanced, with feature-rich content, video streaming, and multimedia capabilities — all of these devour network bandwidth. With millions of users accessing applications and mobile apps from multiple devices, most companies today generate seemingly unmanageable volumes of data and traffic on their networks ...

September 26, 2022

In Italy, it is customary to treat wine as part of the meal ... Too often, testing is treated with the same reverence as the post-meal task of loading the dishwasher, when it should be treated like an elegant wine pairing ...

September 23, 2022

In order to properly sort through all monitoring noise and identify true problems, their causes, and to prioritize them for response by the IT team, they have created and built a revolutionary new system using a meta-cognitive model ...

September 22, 2022

As we shift further into a digital-first world, where having a reliable online experience becomes more essential, Site Reliability Engineers remain in-demand among organizations of all sizes ... This diverse set of skills and values can be difficult to interview for. In this blog, we'll get you started with some example questions and processes to find your ideal SRE ...

September 21, 2022

US government agencies are bringing more of their employees back into the office and implementing hybrid work schedules, but federal workers are worried that their agencies' IT architectures aren't built to handle the "new normal." They fear that the reactive, manual methods used by the current systems in dealing with user, IT architecture and application problems will degrade the user experience and negatively affect productivity. In fact, according to a recent survey, many federal employees are concerned that they won't work as effectively back in the office as they did at home ...

September 20, 2022

Users today expect a seamless, uninterrupted experience when interacting with their web and mobile apps. Their expectations have continued to grow in tandem with their appetite for new features and consistent updates. Mobile apps have responded by increasing their release cadence by up to 40%, releasing a new full version of their app every 4-5 days, as determined in this year's SmartBear State of Software Quality | Application Stability Index report ...

September 19, 2022

In this second part of the blog series, we look at how adopting AIOps capabilities can drive business value for an organization ...