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A Roadmap for a Sound Mobile Strategy

Jeannie Liou

The following is a roadmap to help IT leaders successfully design, deploy, and analyze their apps to create a sound mobile strategy.

1. Be real


Before starting any mobile application project, there must be specific plans and goals in place. More importantly, there should be a way to measure the success of a mobile app, and how end users will benefit from the new functionality.

Because there are numerous substitutes to an app (web, mobile web), and there is limited shelf space on a phone, the functionality of the mobile app must be that much more valuable to unseat incumbent technology.

Goals, however, must be realistic; trying to do much without first vetting the possibilities and constraints is always a recipe for disaster. Similarly, doing very little innovation can lead to low adoption.

2. Watch and act fast


Mobile projects go through continuous release and integration cycles. Tracing performance problems to individual builds, files and even the specific line of code allows developers and enterprise operations teams pinpoint an issue. This not only shortens the time to fix a problem, but also allows the organization to proactively seek solutions so that errors don’t occur again.

3. Don’t look for bargains - it costs a lot

According to Forrester, design and development costs, on average, range from $200,000 to $350,000, so each dollar needs to be carefully spent.

Additionally, planning for activities to take longer than you think will help with scheduling; in short, build padding into your timeline expectations. There will always be issues to address, but prioritizing those that will give you the most return on your investments is key.

4. Ask for feedback

Ask questions because you will learn from your employees and users. If all the feedback isn’t incorporated into a single document or source, though, it will be difficult to iterate accordingly for the next round.

Many challenges exist when developing, deploying, and testing a mobile app but taking proactive steps to make certain errors and other malfunctions don’t happen to the mobile app is key. The race is on for enterprises to fully reap the potential benefits of mobility.

Jeannie Liou is Marketing Manager at Crittercism.

Related Links:

www.crittercism.com

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A Roadmap for a Sound Mobile Strategy

Jeannie Liou

The following is a roadmap to help IT leaders successfully design, deploy, and analyze their apps to create a sound mobile strategy.

1. Be real


Before starting any mobile application project, there must be specific plans and goals in place. More importantly, there should be a way to measure the success of a mobile app, and how end users will benefit from the new functionality.

Because there are numerous substitutes to an app (web, mobile web), and there is limited shelf space on a phone, the functionality of the mobile app must be that much more valuable to unseat incumbent technology.

Goals, however, must be realistic; trying to do much without first vetting the possibilities and constraints is always a recipe for disaster. Similarly, doing very little innovation can lead to low adoption.

2. Watch and act fast


Mobile projects go through continuous release and integration cycles. Tracing performance problems to individual builds, files and even the specific line of code allows developers and enterprise operations teams pinpoint an issue. This not only shortens the time to fix a problem, but also allows the organization to proactively seek solutions so that errors don’t occur again.

3. Don’t look for bargains - it costs a lot

According to Forrester, design and development costs, on average, range from $200,000 to $350,000, so each dollar needs to be carefully spent.

Additionally, planning for activities to take longer than you think will help with scheduling; in short, build padding into your timeline expectations. There will always be issues to address, but prioritizing those that will give you the most return on your investments is key.

4. Ask for feedback

Ask questions because you will learn from your employees and users. If all the feedback isn’t incorporated into a single document or source, though, it will be difficult to iterate accordingly for the next round.

Many challenges exist when developing, deploying, and testing a mobile app but taking proactive steps to make certain errors and other malfunctions don’t happen to the mobile app is key. The race is on for enterprises to fully reap the potential benefits of mobility.

Jeannie Liou is Marketing Manager at Crittercism.

Related Links:

www.crittercism.com

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Industry experts offer predictions on how AI will evolve and impact technology and business in 2025. Part 2 covers the challenges presented by AI, as well as solutions to those problems ...

In the final part of APMdigest's 2025 Predictions Series, industry experts offer predictions on how AI will evolve and impact technology and business in 2025 ...

E-commerce is set to skyrocket with a 9% rise over the next few years ... To thrive in this competitive environment, retailers must identify digital resilience as their top priority. In a world where savvy shoppers expect 24/7 access to online deals and experiences, any unexpected downtime to digital services can lead to significant financial losses, damage to brand reputation, abandoned carts with designer shoes, and additional issues ...

Efficiency is a highly-desirable objective in business ... We're seeing this scenario play out in enterprises around the world as they continue to struggle with infrastructures and remote work models with an eye toward operational efficiencies. In contrast to that goal, a recent Broadcom survey of global IT and network professionals found widespread adoption of these strategies is making the network more complex and hampering observability, leading to uptime, performance and security issues. Let's look more closely at these challenges ...

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Broadcom

The 2025 Catchpoint SRE Report dives into the forces transforming the SRE landscape, exploring both the challenges and opportunities ahead. Let's break down the key findings and what they mean for SRE professionals and the businesses relying on them ...

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Catchpoint

The pressure on IT teams has never been greater. As data environments grow increasingly complex, resource shortages are emerging as a major obstacle for IT leaders striving to meet the demands of modern infrastructure management ... According to DataStrike's newly released 2025 Data Infrastructure Survey Report, more than half (54%) of IT leaders cite resource limitations as a top challenge, highlighting a growing trend toward outsourcing as a solution ...

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Gartner revealed its top strategic predictions for 2025 and beyond. Gartner's top predictions explore how generative AI (GenAI) is affecting areas where most would assume only humans can have lasting impact ...

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