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Adoption Rates of Advanced Analytics on the Rise

Pete Goldin
Editor and Publisher
APMdigest

Advanced analytics is reaching an inflection point in adoption by both mid-market organizations and large enterprises in an effort to gain a competitive advantage, according to research commissioned by Dell Services and executed by the International Institute for Analytics (IIA).

According to the study, advanced analytics is becoming core to the business rather than a separate stand-alone program. More than 70 percent of firms indicated their company is actively using or has near-term plans to use analytics in everyday decision-making. However, only five percent of early adopters believe that they have already achieved the highest level of analytical maturity, implying that we have just scratched the surface of how Advanced Analytics can be used.

Firms across all industries see the value of data and analytics, are investing in capabilities, but still have work ahead to manage an analytics program in house and see the true potential of the data.

The research also found that advanced analytics plays a critical role in many respondents’ operations, and that they expect to gain a competitive advantage in the future due to successful data mining. Nearly two-thirds strongly disagree that analytics is just a fad. Respondents indicate using advanced analytics for a variety of tasks, with nearly half indicating they use advanced analytics to predict their firm’s financial performance, and about four-in-ten mentioning differing tasks that involve customer recruitment, retention, loyalty programs and product usage habits.

"This study indicates that customers believe advanced analytics offers significant business benefits and continued investments can help advance business maturity levels. Companies and leaders across industries are at a tipping point. We’re seeing our customers place a higher priority on using advanced analytics to execute on their digital business models," said Raman Sapra, Executive Director & Global Head of Dell Digital Business Services. "Ultimately, business leaders want to develop digital business models that enable them to attract, serve, and retain customers in the digital era. Advanced analytics provides that actionable insight that enables their transformation."

The study also found that customers are focused on proof of concept for advanced analytics. Half of survey respondents either have implemented or are in the process of implementing advanced analytics technology driven solutions today. The remainder either do not have the need or they recognize a need but have not yet made an investment.

Pete Goldin is Editor and Publisher of APMdigest

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Adoption Rates of Advanced Analytics on the Rise

Pete Goldin
Editor and Publisher
APMdigest

Advanced analytics is reaching an inflection point in adoption by both mid-market organizations and large enterprises in an effort to gain a competitive advantage, according to research commissioned by Dell Services and executed by the International Institute for Analytics (IIA).

According to the study, advanced analytics is becoming core to the business rather than a separate stand-alone program. More than 70 percent of firms indicated their company is actively using or has near-term plans to use analytics in everyday decision-making. However, only five percent of early adopters believe that they have already achieved the highest level of analytical maturity, implying that we have just scratched the surface of how Advanced Analytics can be used.

Firms across all industries see the value of data and analytics, are investing in capabilities, but still have work ahead to manage an analytics program in house and see the true potential of the data.

The research also found that advanced analytics plays a critical role in many respondents’ operations, and that they expect to gain a competitive advantage in the future due to successful data mining. Nearly two-thirds strongly disagree that analytics is just a fad. Respondents indicate using advanced analytics for a variety of tasks, with nearly half indicating they use advanced analytics to predict their firm’s financial performance, and about four-in-ten mentioning differing tasks that involve customer recruitment, retention, loyalty programs and product usage habits.

"This study indicates that customers believe advanced analytics offers significant business benefits and continued investments can help advance business maturity levels. Companies and leaders across industries are at a tipping point. We’re seeing our customers place a higher priority on using advanced analytics to execute on their digital business models," said Raman Sapra, Executive Director & Global Head of Dell Digital Business Services. "Ultimately, business leaders want to develop digital business models that enable them to attract, serve, and retain customers in the digital era. Advanced analytics provides that actionable insight that enables their transformation."

The study also found that customers are focused on proof of concept for advanced analytics. Half of survey respondents either have implemented or are in the process of implementing advanced analytics technology driven solutions today. The remainder either do not have the need or they recognize a need but have not yet made an investment.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

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