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Adoption Rates of Advanced Analytics on the Rise

Pete Goldin
APMdigest

Advanced analytics is reaching an inflection point in adoption by both mid-market organizations and large enterprises in an effort to gain a competitive advantage, according to research commissioned by Dell Services and executed by the International Institute for Analytics (IIA).

According to the study, advanced analytics is becoming core to the business rather than a separate stand-alone program. More than 70 percent of firms indicated their company is actively using or has near-term plans to use analytics in everyday decision-making. However, only five percent of early adopters believe that they have already achieved the highest level of analytical maturity, implying that we have just scratched the surface of how Advanced Analytics can be used.

Firms across all industries see the value of data and analytics, are investing in capabilities, but still have work ahead to manage an analytics program in house and see the true potential of the data.

The research also found that advanced analytics plays a critical role in many respondents’ operations, and that they expect to gain a competitive advantage in the future due to successful data mining. Nearly two-thirds strongly disagree that analytics is just a fad. Respondents indicate using advanced analytics for a variety of tasks, with nearly half indicating they use advanced analytics to predict their firm’s financial performance, and about four-in-ten mentioning differing tasks that involve customer recruitment, retention, loyalty programs and product usage habits.

"This study indicates that customers believe advanced analytics offers significant business benefits and continued investments can help advance business maturity levels. Companies and leaders across industries are at a tipping point. We’re seeing our customers place a higher priority on using advanced analytics to execute on their digital business models," said Raman Sapra, Executive Director & Global Head of Dell Digital Business Services. "Ultimately, business leaders want to develop digital business models that enable them to attract, serve, and retain customers in the digital era. Advanced analytics provides that actionable insight that enables their transformation."

The study also found that customers are focused on proof of concept for advanced analytics. Half of survey respondents either have implemented or are in the process of implementing advanced analytics technology driven solutions today. The remainder either do not have the need or they recognize a need but have not yet made an investment.

Pete Goldin is Editor and Publisher of APMdigest

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Adoption Rates of Advanced Analytics on the Rise

Pete Goldin
APMdigest

Advanced analytics is reaching an inflection point in adoption by both mid-market organizations and large enterprises in an effort to gain a competitive advantage, according to research commissioned by Dell Services and executed by the International Institute for Analytics (IIA).

According to the study, advanced analytics is becoming core to the business rather than a separate stand-alone program. More than 70 percent of firms indicated their company is actively using or has near-term plans to use analytics in everyday decision-making. However, only five percent of early adopters believe that they have already achieved the highest level of analytical maturity, implying that we have just scratched the surface of how Advanced Analytics can be used.

Firms across all industries see the value of data and analytics, are investing in capabilities, but still have work ahead to manage an analytics program in house and see the true potential of the data.

The research also found that advanced analytics plays a critical role in many respondents’ operations, and that they expect to gain a competitive advantage in the future due to successful data mining. Nearly two-thirds strongly disagree that analytics is just a fad. Respondents indicate using advanced analytics for a variety of tasks, with nearly half indicating they use advanced analytics to predict their firm’s financial performance, and about four-in-ten mentioning differing tasks that involve customer recruitment, retention, loyalty programs and product usage habits.

"This study indicates that customers believe advanced analytics offers significant business benefits and continued investments can help advance business maturity levels. Companies and leaders across industries are at a tipping point. We’re seeing our customers place a higher priority on using advanced analytics to execute on their digital business models," said Raman Sapra, Executive Director & Global Head of Dell Digital Business Services. "Ultimately, business leaders want to develop digital business models that enable them to attract, serve, and retain customers in the digital era. Advanced analytics provides that actionable insight that enables their transformation."

The study also found that customers are focused on proof of concept for advanced analytics. Half of survey respondents either have implemented or are in the process of implementing advanced analytics technology driven solutions today. The remainder either do not have the need or they recognize a need but have not yet made an investment.

Pete Goldin is Editor and Publisher of APMdigest

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

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