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Adoption Rates of Advanced Analytics on the Rise

Pete Goldin
Editor and Publisher
APMdigest

Advanced analytics is reaching an inflection point in adoption by both mid-market organizations and large enterprises in an effort to gain a competitive advantage, according to research commissioned by Dell Services and executed by the International Institute for Analytics (IIA).

According to the study, advanced analytics is becoming core to the business rather than a separate stand-alone program. More than 70 percent of firms indicated their company is actively using or has near-term plans to use analytics in everyday decision-making. However, only five percent of early adopters believe that they have already achieved the highest level of analytical maturity, implying that we have just scratched the surface of how Advanced Analytics can be used.

Firms across all industries see the value of data and analytics, are investing in capabilities, but still have work ahead to manage an analytics program in house and see the true potential of the data.

The research also found that advanced analytics plays a critical role in many respondents’ operations, and that they expect to gain a competitive advantage in the future due to successful data mining. Nearly two-thirds strongly disagree that analytics is just a fad. Respondents indicate using advanced analytics for a variety of tasks, with nearly half indicating they use advanced analytics to predict their firm’s financial performance, and about four-in-ten mentioning differing tasks that involve customer recruitment, retention, loyalty programs and product usage habits.

"This study indicates that customers believe advanced analytics offers significant business benefits and continued investments can help advance business maturity levels. Companies and leaders across industries are at a tipping point. We’re seeing our customers place a higher priority on using advanced analytics to execute on their digital business models," said Raman Sapra, Executive Director & Global Head of Dell Digital Business Services. "Ultimately, business leaders want to develop digital business models that enable them to attract, serve, and retain customers in the digital era. Advanced analytics provides that actionable insight that enables their transformation."

The study also found that customers are focused on proof of concept for advanced analytics. Half of survey respondents either have implemented or are in the process of implementing advanced analytics technology driven solutions today. The remainder either do not have the need or they recognize a need but have not yet made an investment.

Pete Goldin is Editor and Publisher of APMdigest

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Adoption Rates of Advanced Analytics on the Rise

Pete Goldin
Editor and Publisher
APMdigest

Advanced analytics is reaching an inflection point in adoption by both mid-market organizations and large enterprises in an effort to gain a competitive advantage, according to research commissioned by Dell Services and executed by the International Institute for Analytics (IIA).

According to the study, advanced analytics is becoming core to the business rather than a separate stand-alone program. More than 70 percent of firms indicated their company is actively using or has near-term plans to use analytics in everyday decision-making. However, only five percent of early adopters believe that they have already achieved the highest level of analytical maturity, implying that we have just scratched the surface of how Advanced Analytics can be used.

Firms across all industries see the value of data and analytics, are investing in capabilities, but still have work ahead to manage an analytics program in house and see the true potential of the data.

The research also found that advanced analytics plays a critical role in many respondents’ operations, and that they expect to gain a competitive advantage in the future due to successful data mining. Nearly two-thirds strongly disagree that analytics is just a fad. Respondents indicate using advanced analytics for a variety of tasks, with nearly half indicating they use advanced analytics to predict their firm’s financial performance, and about four-in-ten mentioning differing tasks that involve customer recruitment, retention, loyalty programs and product usage habits.

"This study indicates that customers believe advanced analytics offers significant business benefits and continued investments can help advance business maturity levels. Companies and leaders across industries are at a tipping point. We’re seeing our customers place a higher priority on using advanced analytics to execute on their digital business models," said Raman Sapra, Executive Director & Global Head of Dell Digital Business Services. "Ultimately, business leaders want to develop digital business models that enable them to attract, serve, and retain customers in the digital era. Advanced analytics provides that actionable insight that enables their transformation."

The study also found that customers are focused on proof of concept for advanced analytics. Half of survey respondents either have implemented or are in the process of implementing advanced analytics technology driven solutions today. The remainder either do not have the need or they recognize a need but have not yet made an investment.

Pete Goldin is Editor and Publisher of APMdigest

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IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

An overwhelming majority of IT leaders (95%) believe the upcoming wave of AI-powered digital transformation is set to be the most impactful and intensive seen thus far, according to The Science of Productivity: AI, Adoption, And Employee Experience, a new report from Nexthink ...

Overall outage frequency and the general level of reported severity continue to decline, according to the Outage Analysis 2025 from Uptime Institute. However, cyber security incidents are on the rise and often have severe, lasting impacts ...

In March, New Relic published the State of Observability for Media and Entertainment Report to share insights, data, and analysis into the adoption and business value of observability across the media and entertainment industry. Here are six key takeaways from the report ...

Regardless of their scale, business decisions often take time, effort, and a lot of back-and-forth discussion to reach any sort of actionable conclusion ... Any means of streamlining this process and getting from complex problems to optimal solutions more efficiently and reliably is key. How can organizations optimize their decision-making to save time and reduce excess effort from those involved? ...

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