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Alerting Survival Strategies

Larry Haig

(aka – “If that monitoring system wakes me up at 3am one more time … !”)

In considering alerting, the core issue is not whether a given tool will generate alerts, as anything sensible certainly will. Rather, the central problem is what could be termed the actionability of the alerts generated. Failure to flag issues related to poor performance is a clear no-no, but unfortunately over-alerting has the same effect, as these will rapidly be ignored.

Effective alert definition hinges on the determination of “normal” performance. Simplistically, this can be understood by testing across a business cycle (ideally, a minimum of 3-4 weeks). That is fine providing performance is reasonably stable. However, that is often not the case, particularly for applications experiencing large fluctuations in demand at different times of the day, week or year.

In such cases (which are extremely common), the difficulty becomes “at which point of the demand cycle should I base my alert threshold?” Too low, and your system is simply telling you that it’s lunchtime (or the weekend, or whenever greatest demand occurs). Too high, and you will miss issues occurring during periods of lower demand.

There are several approaches to this difficulty, of varying degrees of elegance:

■ Select tooling incorporating a sophisticated baseline algorithm - capable of applying alert thresholds dynamically based on time of day/week/month etc. Surprisingly, many major tools use extremely simplistic baseline models, but some (e.g. App Dynamics APM) certainly have an approach that assists. When selecting tooling, this is definitely an area that repays investigation.

■ Set up independent parallel (active monitoring) tests separated by “maintenance windows”, with different alert thresholds applied depending upon when they are run. This is a messy approach which comes with its own problems.

■ Look for proxies other than pure performance as alert metrics. Using this approach, a “catchall” performance threshold is set for performance that is manifestly poor regardless of when it is generated. This is supplemented by alerting based upon other factors flagging delivery issues – always providing that your monitoring system permits these. Examples include:

- Payload – error pages or partial downloads will have lower byte counts. Redirect failures (e.g. to mobile devices) will have higher than expected page weights.

- Number of objects

- Specific “flag” objects

■ Ensure confirmation before triggering alert. Some tooling will automatically generate confirmatory repeat testing; others enable triggers to be based on a specified number or percentage of total node results.

■ Gotchas – take account of these. Good test design, for example by controlling the bandwidth of end user testing to screen out results based on low connectivity tests, will improve the reliability of both alerts and results generally. As a more recent innovation, the advent of long polling / server push content can be extremely distortive of synthetic external responses, especially if not consistently included. In this case, page load end points need to be defined and incorporated into test scripts to prevent false positive alerts.

RUM based alerting presents its own difficulties. Because it is visitor traffic based, alert triggers based on a certain percentage of outliers may become distorted in very low traffic conditions. For example, a single long delivery time in a 10 minute timeslot where there are only 4 other “normal” visits would represent 20% of total traffic, whereas the same outlier recorded during a peak business period with 200 normal results is less than 1% of the total. RUM tooling that enables alert thresholds to be modified based on traffic are advantageous.

Although it does not address the “normal variation” issue, replacing binary trigger thresholds with dynamic ones (i.e. an alert state exists when the page/transaction slows by more than x% compared to its average over the past) can sometimes be useful.

Some form of trend state messaging (that is, condition worsening/improving) subsequent to initial alerting can serve to mitigate the amount of physical and emotional energy invoked by simple “fire alarm” alerting, particularly in the middle of the night.

An interesting (and long overdue) approach is to work directly on the source of the problem – download raw baseline data to a data warehouse, and apply sophisticated pattern recognition analysis. These algorithms can be developed in-house if time and appropriate skills are available, but unfortunately the mathematics is not necessarily trivial. Some standalone tooling exists and it is expected that more will follow as this approach proves its worth – the baseline management of most APM vendors represents an open goal at present.

Incidentally, such analysis is valuable not only for alerting but also for demand projection and capacity planning.

A few final thoughts on alerts post-generation. The more evolved alert management systems will permit conditional escalation of alerts – that is: alert this primary group first, then inform group B if the condition persists/worsens etc. Systems allowing custom coding around alerts (such as Neustar) are useful here, as are the specific third party alert handling systems available. If using tooling that only permits basic alerting, it is worth considering integration with external alerting, either of the “standalone service” type, or (in larger corporates) integral with central infrastructure management software.

Lastly, delivery mode. Email is the basis for many systems. It is tempting to regard SMS texting as beneficial, particularly in extreme cases. However, as anyone who has been sent a text on New Year’s Eve, only to have it show up 12 hours later knows, such store and forward systems can be false friends.

Larry Haig is Senior Consultant at Intechnica.

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The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...

Alerting Survival Strategies

Larry Haig

(aka – “If that monitoring system wakes me up at 3am one more time … !”)

In considering alerting, the core issue is not whether a given tool will generate alerts, as anything sensible certainly will. Rather, the central problem is what could be termed the actionability of the alerts generated. Failure to flag issues related to poor performance is a clear no-no, but unfortunately over-alerting has the same effect, as these will rapidly be ignored.

Effective alert definition hinges on the determination of “normal” performance. Simplistically, this can be understood by testing across a business cycle (ideally, a minimum of 3-4 weeks). That is fine providing performance is reasonably stable. However, that is often not the case, particularly for applications experiencing large fluctuations in demand at different times of the day, week or year.

In such cases (which are extremely common), the difficulty becomes “at which point of the demand cycle should I base my alert threshold?” Too low, and your system is simply telling you that it’s lunchtime (or the weekend, or whenever greatest demand occurs). Too high, and you will miss issues occurring during periods of lower demand.

There are several approaches to this difficulty, of varying degrees of elegance:

■ Select tooling incorporating a sophisticated baseline algorithm - capable of applying alert thresholds dynamically based on time of day/week/month etc. Surprisingly, many major tools use extremely simplistic baseline models, but some (e.g. App Dynamics APM) certainly have an approach that assists. When selecting tooling, this is definitely an area that repays investigation.

■ Set up independent parallel (active monitoring) tests separated by “maintenance windows”, with different alert thresholds applied depending upon when they are run. This is a messy approach which comes with its own problems.

■ Look for proxies other than pure performance as alert metrics. Using this approach, a “catchall” performance threshold is set for performance that is manifestly poor regardless of when it is generated. This is supplemented by alerting based upon other factors flagging delivery issues – always providing that your monitoring system permits these. Examples include:

- Payload – error pages or partial downloads will have lower byte counts. Redirect failures (e.g. to mobile devices) will have higher than expected page weights.

- Number of objects

- Specific “flag” objects

■ Ensure confirmation before triggering alert. Some tooling will automatically generate confirmatory repeat testing; others enable triggers to be based on a specified number or percentage of total node results.

■ Gotchas – take account of these. Good test design, for example by controlling the bandwidth of end user testing to screen out results based on low connectivity tests, will improve the reliability of both alerts and results generally. As a more recent innovation, the advent of long polling / server push content can be extremely distortive of synthetic external responses, especially if not consistently included. In this case, page load end points need to be defined and incorporated into test scripts to prevent false positive alerts.

RUM based alerting presents its own difficulties. Because it is visitor traffic based, alert triggers based on a certain percentage of outliers may become distorted in very low traffic conditions. For example, a single long delivery time in a 10 minute timeslot where there are only 4 other “normal” visits would represent 20% of total traffic, whereas the same outlier recorded during a peak business period with 200 normal results is less than 1% of the total. RUM tooling that enables alert thresholds to be modified based on traffic are advantageous.

Although it does not address the “normal variation” issue, replacing binary trigger thresholds with dynamic ones (i.e. an alert state exists when the page/transaction slows by more than x% compared to its average over the past) can sometimes be useful.

Some form of trend state messaging (that is, condition worsening/improving) subsequent to initial alerting can serve to mitigate the amount of physical and emotional energy invoked by simple “fire alarm” alerting, particularly in the middle of the night.

An interesting (and long overdue) approach is to work directly on the source of the problem – download raw baseline data to a data warehouse, and apply sophisticated pattern recognition analysis. These algorithms can be developed in-house if time and appropriate skills are available, but unfortunately the mathematics is not necessarily trivial. Some standalone tooling exists and it is expected that more will follow as this approach proves its worth – the baseline management of most APM vendors represents an open goal at present.

Incidentally, such analysis is valuable not only for alerting but also for demand projection and capacity planning.

A few final thoughts on alerts post-generation. The more evolved alert management systems will permit conditional escalation of alerts – that is: alert this primary group first, then inform group B if the condition persists/worsens etc. Systems allowing custom coding around alerts (such as Neustar) are useful here, as are the specific third party alert handling systems available. If using tooling that only permits basic alerting, it is worth considering integration with external alerting, either of the “standalone service” type, or (in larger corporates) integral with central infrastructure management software.

Lastly, delivery mode. Email is the basis for many systems. It is tempting to regard SMS texting as beneficial, particularly in extreme cases. However, as anyone who has been sent a text on New Year’s Eve, only to have it show up 12 hours later knows, such store and forward systems can be false friends.

Larry Haig is Senior Consultant at Intechnica.

Hot Topics

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...