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Apica Acquires LOGIQ.AI

Apica announced its agreement to acquire observability data fabric startup LOGIQ.AI.

Apica also announced it has raised $10M in funding from existing investors Industrifonden, SEB Foundation, and Oxx. With the acquisition and the new financing, Apica plans to continue delivering affordable and flexible observability innovations and develop new capabilities in the coming months for enterprise customers.

With the acquisition of LOGIQ.AI and the funding, Apica will deliver active observability, automated root cause analysis, and advanced data management to bridge real-world gaps in analysis.

“We are determined to address the need for low-cost infinite storage and observability to support businesses with relevant, actionable data,” said Mathias Thomsen, CEO, Apica. “With the acquisition of LOGIQ.AI and the additional funding, we will deliver ‘Active Observability’ that combines observability and synthetic monitoring into a proactive platform to plug data gaps and put business data in context.”

“What makes Apica’s new offering unique is the merger of an observability data fabric with synthetic monitoring. In a world where ‘downtime is death’, solving monitoring and observability in a streamlined and cost-efficient way is crucial for businesses,” said Mikael Johnsson, General Partner and co-founder, Oxx. “This novel approach of ‘active observability’ has also been extremely challenging for enterprises with complex data structures or in highly regulated sectors to deploy successfully. With this move, Apica is able to provide companies with an end-to-end observability solution, enabling a broader range of companies to incorporate observability successfully into their operations. Apica is setting a new standard for ‘active observability’, and at Oxx we are excited to see where the Apica team takes this next.”

“Joining Apica with LOGIQ’s data fabric platform creates an innovative and intelligent approach to data management,” said Ranjan Parthasarathy, CEO of LOGIQ. “Together, we are empowering businesses to thrive where data-driven insights meet flawless performance, shaping the future of our customers’ digital success.”

The Apica Ascent platform with LOGIQ.AI gives users complete data pipeline control, a unified view of all information, and infinite high-quality storage at the lowest cost on the market. The platform acts as a superior indexing tool that aggregates data such as logs, traces, network packets, etc. from multiple sources and improves data quality by trimming off excess data and performing enrichments. The data can be shifted from the platform to a lake environment – either Apica’s or another data lake. The result is a unified view of all data for faster root cause analysis while slashing costs and eliminating vendor lock.

“We are offering active observability on your terms,” said Jason Haworth, CPO, Apica. “We can give you observability at a low cost that scales to exabytes and gives you your data in context when and how you need it. We’re also stacking all this functionality into our data lakes and indexers while embracing open standards such as OpenTelemetry. This allows us to be application, device, service, and vendor agnostic. Having these pieces in place lets us be that decoder ring that other vendors in the space just can’t do.”

The LOGIQ.AI capabilities will be added to the Apica Ascent platform and deployed to current customers in Q3 of this year.

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Apica Acquires LOGIQ.AI

Apica announced its agreement to acquire observability data fabric startup LOGIQ.AI.

Apica also announced it has raised $10M in funding from existing investors Industrifonden, SEB Foundation, and Oxx. With the acquisition and the new financing, Apica plans to continue delivering affordable and flexible observability innovations and develop new capabilities in the coming months for enterprise customers.

With the acquisition of LOGIQ.AI and the funding, Apica will deliver active observability, automated root cause analysis, and advanced data management to bridge real-world gaps in analysis.

“We are determined to address the need for low-cost infinite storage and observability to support businesses with relevant, actionable data,” said Mathias Thomsen, CEO, Apica. “With the acquisition of LOGIQ.AI and the additional funding, we will deliver ‘Active Observability’ that combines observability and synthetic monitoring into a proactive platform to plug data gaps and put business data in context.”

“What makes Apica’s new offering unique is the merger of an observability data fabric with synthetic monitoring. In a world where ‘downtime is death’, solving monitoring and observability in a streamlined and cost-efficient way is crucial for businesses,” said Mikael Johnsson, General Partner and co-founder, Oxx. “This novel approach of ‘active observability’ has also been extremely challenging for enterprises with complex data structures or in highly regulated sectors to deploy successfully. With this move, Apica is able to provide companies with an end-to-end observability solution, enabling a broader range of companies to incorporate observability successfully into their operations. Apica is setting a new standard for ‘active observability’, and at Oxx we are excited to see where the Apica team takes this next.”

“Joining Apica with LOGIQ’s data fabric platform creates an innovative and intelligent approach to data management,” said Ranjan Parthasarathy, CEO of LOGIQ. “Together, we are empowering businesses to thrive where data-driven insights meet flawless performance, shaping the future of our customers’ digital success.”

The Apica Ascent platform with LOGIQ.AI gives users complete data pipeline control, a unified view of all information, and infinite high-quality storage at the lowest cost on the market. The platform acts as a superior indexing tool that aggregates data such as logs, traces, network packets, etc. from multiple sources and improves data quality by trimming off excess data and performing enrichments. The data can be shifted from the platform to a lake environment – either Apica’s or another data lake. The result is a unified view of all data for faster root cause analysis while slashing costs and eliminating vendor lock.

“We are offering active observability on your terms,” said Jason Haworth, CPO, Apica. “We can give you observability at a low cost that scales to exabytes and gives you your data in context when and how you need it. We’re also stacking all this functionality into our data lakes and indexers while embracing open standards such as OpenTelemetry. This allows us to be application, device, service, and vendor agnostic. Having these pieces in place lets us be that decoder ring that other vendors in the space just can’t do.”

The LOGIQ.AI capabilities will be added to the Apica Ascent platform and deployed to current customers in Q3 of this year.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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