Retailers Confirm: Website Performance Plan is Critical
March 12, 2015

Maneesh Joshi
AppDynamics

Share this

You know you should eat your vegetables. You know you should exercise. And now, as shown in the "AppDynamics Holiday Web and Mobile Site Performance Review," you know you should have a site performance plan in place.

Seriously, you probably already knew that. But now here’s the evidence: Retail sites with a site performance troubleshooting process in place were 92 percent more likely to meet or exceed their revenue goals for Black Friday, according to the survey of retail executives.

This inaugural AppDynamics survey puts numbers to what should by now be an accepted belief: Performance Matters. Those who take it seriously have fewer and shorter outages, meet their revenue projections, and make more money.

How many of those sites actually did have performance troubleshooting in place? Just under half: 48 percent. But many retailers are taking steps to catch up. Prior to the holiday season, 57 percent added new performance and monitoring tools, a quarter added staff, and nearly a quarter added hardware. Well over half of those with troubleshooting in place implemented application performance monitoring tools and/or alerting/incident management.

Actual site performance during the Thanksgiving–Cyber Monday holiday had some rough spots. One in five sites experienced at least one outage. On the bright side, more than half diagnosed their outage issue in 10 minutes or less, and 69 percent resolved the outage in less than an hour. While an outage of this duration may not be catastrophic, it is perhaps more costly during this period than any other time of year. And the costs go beyond lost sales — any time a visitor encounters a site problem it damages the brand and potentially the loss of a customer for good.

The survey showed that mobile played a significant role in this holiday period, with more than half of surveyed retailers getting 20 percent or more of their online traffic from mobile devices. One in five retailers said that more than 40 percent of their online traffic came from mobile. This reflects growth in mobile traffic of more than 20 percent over the 2013 holiday season for nearly half of the surveyed retailers.

Sales on mobile devices were a mixed bag. Just over 35 percent report less than five percent of their total web sales were on mobile devices. Another 39 percent credit mobile for 15 percent or more of web sales. While this survey did not break out smartphone vs. tablet, others have (including IBM’s annual holiday survey), and find that tablets account for roughly twice the purchases of smartphones. But any way you slice it, it’s clear that mobile plays a central role in the holiday shopping process. And creating a successful mobile shopping experience should be at the top of every retailer’s list of priorities.

We’ve long known that performance matters to retail success — and every other kind of online success for that matter. This holiday survey shows the real impact of having a site performance plan and tools in place. And it points out the importance of creating an exceptional mobile experience to support the shopping process, and hopefully to start converting more of those shoppers into buyers.

Maneesh Joshi is Senior Director and Head of Product Marketing Strategy at AppDynamics.

Share this

The Latest

December 12, 2019

Industry experts offer thoughtful, insightful, and often controversial predictions on how APM and related technologies will evolve and impact business in 2020. Part 2 covers AIOps, AI and Machine Learning (ML) ...

December 11, 2019

As the New Year approaches, it is time for APMdigest's 10th annual list of Application Performance Management (APM) predictions. Industry experts offer thoughtful, insightful, and often controversial predictions on how APM and related technologies will evolve and impact business in 2020 ...

December 10, 2019

Enterprises with services operating in the cloud are overspending by millions due to inefficiencies with their apps and runtime environments, according to a poll conducted by Lead to Market, and commissioned by Opsani. 69 Percent of respondents report regularly overspending on their cloud budget by 25 percent or more, leading to a loss of millions on unnecessary cloud spend ...

December 09, 2019

For IT professionals responsible for upgrading users to Windows 10, it's crunch time. End of regular support for Windows 7 is nearly here (January 14, 2020) but as many as 59% say that only a portion of their users have been migrated to Windows 10 ...

December 05, 2019

Application performance monitoring (APM) has become one of the key strategies adopted by IT teams and application owners in today’s era of digital business services. Application downtime has always been considered adverse to business productivity. But in today’s digital economy, what is becoming equally dreadful is application slowdown. When an application is slow, the end user’s experience accessing the application is negatively affected leaving a dent on the business in terms of commercial loss and brand damage ...

December 04, 2019

Useful digital transformation means altering or designing new business processes, and implementing them via the people and technology changes needed to support these new business processes ...

December 03, 2019
The word "digital" is today thrown around in word and phrase like rice at a wedding and never do two utterances thereof have the same meaning. Common phrases like "digital skills" and "digital transformation" are explained in 101 different ways. The outcome of this is a predictable cycle of confusion, especially at business management level where often the answer to business issues is "more technology" ...
December 02, 2019

xMatters recently released the results of its Incident Management in the Age of Customer-Centricity research study to better understand the range of various incident management practices and how the increased focus on customer experience has caused roles across an organization to evolve. Findings highlight the ongoing challenges organizations face as they continue to introduce and rapidly evolve digital services ...

November 26, 2019

The new App Attention Index Report from AppDynamics finds that consumers are using an average 32 digital services every day — more than four times as many as they realize. What's more, their use of digital services has evolved from a conscious decision to carry around a device and use it for a specific task, to an unconscious and automated behavior — a digital reflex. So what does all this mean for the IT teams driving application performance on the backend? Bottom line: delivering seamless and world-class digital experiences is critical if businesses want to stay relevant and ensure long-term customer loyalty. Here are some key considerations for IT leaders and developers to consider ...

November 25, 2019

Through the adoption of agile technologies, financial firms can begin to use software to both operate more effectively and be faster to market with improvements for customer experiences. Making sure there is the necessary software in place to give customers frictionless everyday activities, like remote deposits, business overdraft services and wealth management, is key for a positive customer experience ...