AppDynamics will publish a new, monthly Presidential Candidate 2016 Website Performance Index, ranking the fastest and most reliable websites for candidates from both parties.
The index will make its debut in time for the first Republican primary presidential debate, set for August 6.
As recent US presidential elections demonstrated, especially in the area of fundraising, a solid digital strategy built around a candidate’s website can be a critical component in running a successful presidential campaign. In 2008 and 2012, the Obama campaign used its website to amass huge campaign war chests through small-donor contributions, push videos and platform messaging out to the media and electorate, and enlist an army of grassroots volunteers. According to a 2012 New York Times article, 57 percent of Obama’s campaign contributions were $200 or less, totaling nearly $414 million. In contrast, the Romney campaign raised less than half as much — 24 percent of its total — in donations of $200 or less. By the time President Obama was reelected in 2012, according to TIME his campaign had raised $690 million through digital channels.
In today’s digital age, winning the website race is a critical component of every serious candidate’s strategy, both in the primary and general elections.
AppDynamics will provide the Presidential Candidate 2016 Website Performance Index and commentary monthly throughout the 2016 election cycle, and these reports will be available via APMdigest.
“In important ways, a presidential campaign is an enterprise like any other business,” said Jyoti Bansal, founder and CEO of AppDynamics. “And like other modern enterprises, their success is increasingly defined by their ability to reach and engage with end users and to provide the right experience through their digital channels. It can be a major negative impact on their brand, in this case their candidacy, if a core digital channel like their website is down or slow to load. It’s going to be exciting to watch how the candidates’ website performance impacts their success in the election.”
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