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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

Image
Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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