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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

The Latest

Like most digital transformation shifts, organizations often prioritize productivity and leave security and observability to keep pace. This usually translates to both the mass implementation of new technology and fragmented monitoring and observability (M&O) tooling. In the era of AI and varied cloud architecture, a disparate observability function can be dangerous. IT teams will lack a complete picture of their IT environment, making it harder to diagnose issues while slowing down mean time to resolve (MTTR). In fact, according to recent data from the SolarWinds State of Monitoring & Observability Report, 77% of IT personnel said the lack of visibility across their on-prem and cloud architecture was an issue ...

In MEAN TIME TO INSIGHT Episode 23, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the NetOps labor shortage ... 

Technology management is evolving, and in turn, so is the scope of FinOps. The FinOps Foundation recently updated their mission statement from "advancing the people who manage the value of cloud" to "advancing the people who manage the value of technology." This seemingly small change solidifies a larger evolution: FinOps practitioners have organically expanded to be focused on more than just cloud cost optimization. Today, FinOps teams are largely — and quickly — expanding their job descriptions, evolving into a critical function for managing the full value of technology ...

Enterprises are under pressure to scale AI quickly. Yet despite considerable investment, adoption continues to stall. One of the most overlooked reasons is vendor sprawl ... In reality, no organization deliberately sets out to create sprawling vendor ecosystems. More often, complexity accumulates over time through well-intentioned initiatives, such as enterprise-wide digital transformation efforts, point solutions, or decentralized sourcing strategies ...

Nearly every conversation about AI eventually circles back to compute. GPUs dominate the headlines while cloud platforms compete for workloads and model benchmarks drive investment decisions. But underneath that noise, a quieter infrastructure challenge is taking shape. The real bottleneck in enterprise AI is not processing power, it is the ability to store, manage and retrieve the relentless volumes of data that AI systems generate, consume and multiply ...

The 2026 Observability Survey from Grafana Labs paints a vivid picture of an industry maturing fast, where AI is welcomed with careful conditions, SaaS economics are reshaping spending decisions, complexity remains a defining challenge, and open standards continue to underpin it all ...

The observability industry has an evolving relationship with AI. We're not skeptics, but it's clear that trust in AI must be earned ... In Grafana Labs' annual Observability Survey, 92% said they see real value in AI surfacing anomalies before they cause downtime. Another 91% endorsed AI for forecasting and root cause analysis. So while the demand is there, customers need it to be trustworthy, as the survey also found that the practitioners most enthusiastic about AI are also the most insistent on explainability ...

In the modern enterprise, the conversation around AI has moved past skepticism toward a stage of active adoption. According to our 2026 State of IT Trends Report: The Human Side of Autonomous AI, nearly 90% of IT professionals view AI as a net positive, and this optimism is well-founded. We are seeing agentic AI move beyond simple automation to actively streamlining complex data insights and eliminating the manual toil that has long hindered innovation. However, as we integrate these autonomous agents into our ecosystems, the fundamental DNA of the IT role is evolving ...

AI workloads require an enormous amount of computing power ... What's also becoming abundantly clear is just how quickly AI's computing needs are leading to enterprise systems failure. According to Cockroach Labs' State of AI Infrastructure 2026 report, enterprise systems are much closer to failure than their organizations realize. The report ... suggests AI scale could cause widespread failures in as little as one year — making it a clear risk for business performance and reliability.

The quietest week your engineering team has ever had might also be its best. No alarms going off. No escalations. No frantic Teams or Slack threads at 2 a.m. Everything humming along exactly as it should. And somewhere in a leadership meeting, someone looks at the metrics dashboard, sees a flat line of incidents and says: "Seems like things are pretty calm over there. Do we really need all those people?" ... I've spent many years in engineering, and this pattern keeps repeating ...