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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

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For years, production operations teams have treated alert fatigue as a quality-of-life problem: something that makes on-call rotations miserable but isn't considered a direct contributor to outages. That framing doesn't capture how these systems fail, and we now have data to show why. More importantly, it's now clear alert fatigue is a symptom of a deeper issue: production systems have outgrown the current operational approaches ...

I was on a customer call last fall when an enterprise architect said something I haven't been able to shake. Her team had just spent four months trying to swap one AI vendor for another. The original plan said three weeks. "We didn't switch vendors," she told me. "We rebuilt half our integrations and discovered what we'd actually been depending on." Most enterprise leaders don't expect that to be the experience ...

Ask any senior SRE or platform engineer what keeps them up at night, and the answer probably isn't the monitoring tool — it's the data feeding it. The proliferation of APM, observability, and AIOps platforms has created a telemetry sprawl problem that most teams manage reactively rather than architect proactively. Metrics are going to one platform. Traces routed somewhere else. Logs duplicated across multiple backends because nobody wants to be caught without them when something breaks. Every redundant stream costs money ...

80% of respondents agree that the IT role is shifting from operators to orchestrators, according to the 2026 IT Trends Report: The Human Side of Autonomous IT from SolarWinds ...

40% of organizations deploying AI will implement dedicated AI observability tools by 2028 to monitor model performance, bias and outputs, according to Gartner ...

Until AI-powered engineering tools have live visibility of how code behaves at runtime, they cannot be trusted to autonomously ensure reliable systems, according to the State of AI-Powered Engineering Report 2026 report from Lightrun. The report reveals that a major volume of manual work is required when AI-generated code is deployed: 43% of AI-generated code requires manual debugging in production, even after passing QA or staging tests. Furthermore, an average of three manual redeploy cycles are required to verify a single AI-suggested code fix in production ...

Many organizations describe AI as strategic, but they do not manage it strategically. When AI plans are disconnected from strategy, detached from organizational learning, and protected from serious assumptions testing, the problem is no longer technical immaturity; it is a failure of management discipline ... Executives too often tell organizations to "use AI" before they define what AI is supposed to change. The problem deepens in organizations where strategy isn't well articulated in the first place ...

Across the enterprise technology landscape, a quiet crisis is playing out. Organizations have run hundreds, sometimes thousands, of generative AI pilots. Leadership has celebrated the proof of concept (POCs) ... Industry experience points to a sobering reality: only 5-10% of AI POCs that progress to the pilot stage successfully reach scaled production. The remaining 90% fail because the enterprise environment around them was never ready to absorb them, not the AI models ...

Today's modern systems are not what they once were. Organizations now rely on distributed systems, event-driven workflows, hybrid and multi-cloud environments and continuous delivery pipelines. While each adds flexibility, it also introduces new, often invisible failures. Development speed is no longer the primary bottleneck of innovation. Reliability is ...

Seeing is believing, or in this case, seeing is understanding, according to New Relic's 2025 Observability Forecast for Retail and eCommerce report. Retailers who want to provide exceptional customer experiences while improving IT operations efficiency are leaning on observability ... Here are five key takeaways from the report ...