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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

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Apptio Launches Technology Business Management Council as NPO

Apptio announced the Technology Business Management (TBM) Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business.

Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members – including CXOs from some of the world's most advanced IT organizations – who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council's charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business.

The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing.

The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event.

Twelve technology leaders from across the Fortune 1000 have been named to the Council's Board of Directors, including:

- Rebecca Jacoby, Cisco Systems

- Tom Murphy, AmerisourceBergen (former CIO)

- Larry Godec, First American*

- Robert Webb, Hilton Worldwide (former CIO)

- Mike Benson, DIRECTV

- Erez Yarkoni, T-Mobile

- Tim Campos, Facebook

- Jim Scholefield, The Coca-Cola Company

- Carol Zierhoffer, Xerox

- Ralph Loura, The Clorox Company

- Greg Morrison, Cox Enterprises

- Sunny Gupta, Apptio

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council's incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success.

Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Gupta will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council's growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world's most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

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Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...

When most people think about cybersecurity, they picture firewalls, encryption, and access controls — technical tools designed to protect systems and data. But beneath the technology lies a deeper set of principles about trust, decision-making, and resilience ... The best leaders don't eliminate risk. They manage it intelligently. And in many ways, cybersecurity offers a surprisingly useful playbook for doing exactly that ...