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Non-Negotiables for Black Friday Online Shopping

Kapil Tandon
Perforce

Black Friday is a time when consumers can cash in on some of the biggest deals retailers offer all year long. But in this digital age, the historically one-day, in-person event in brick-and-mortar stores has extended to the palm of consumers' hands. Nearly two-thirds of consumers utilize a retailer's web and mobile app for holiday shopping, raising the stakes for competitors to provide the best online experience to retain customer loyalty. Perforce's 2023 Black Friday survey sheds light on consumers' expectations this time of year and how developers can properly prepare their applications for increased online traffic.


Source: Perforce

Efficient, Secure, and Crash-Free Are Consumers' Non-Negotiables

According to nearly half of surveyed consumers, the most frustrating online shopping experience is a slow load time, with more than half of respondents saying quick page and image load times are of the utmost importance. Shoppers tend to turn to online shopping as a quick and convenient way to buy what they need in one place, so if a page or image doesn't load promptly, it could result in a frustrated customer and a lost sale. As the line continues to blur between traditional Black Friday sales at brick-and-mortar sales and online deals running from Friday to Cyber Monday, customers are no longer willing to accept slow mobile and web experiences.

Additionally, it is critical that companies protect customers' most precious data, like credit card numbers and home addresses, and the survey results prove it: nearly two-thirds of consumers expect a secure transaction, up by 10% from last year's survey. If software testing teams don't ensure a safe checkout process, they risk losing customers' trust, which not only affects a company's bottom line, but their reputation as well.

Finally, customers expect an application or website to work seamlessly, but if it doesn't, nearly three-quarters of users abandon the app — and their potential purchase — entirely. That's not all: one-third of consumers will go to a competitor's retail site if they have an unstable shopping experience. With lost revenue as a possible consequence of a retailer's poor application quality, developers must prioritize functionality.

Testing Early and Often Should Be Retailers' Non-Negotiables

Consumers abandon an application for many reasons, like a disappearing shopping cart, slow load time, crashing pages, malfunctioning discount codes, and inconsistency across platforms. Many software testing experts say the best way to catch and fix bugs and issues is to test early and often. By following the "test early and often" mantra, teams can identify problems before they affect customers.

Knowing consumers want the best deals while simultaneously checking off their holiday shopping lists without leaving the house, retailers can expect to see an influx of traffic to their digital platforms. They cannot solely rely on the results of previously conducted tests that use their average traffic numbers. To guarantee a smooth shopping experience for consumers, teams must simulate Black Friday traffic patterns and load test their applications months in advance. This is one of the best ways retailers can prepare their applications for success and stand out among their competitors.

User-Friendly Experiences: The Final Non-Negotiable

Retailers must recognize the importance of providing a user-friendly shopping experience to their customers and ensure proper performance testing is in place to defend against app crashes, lost shopping carts, and other potential issues. When companies put time and effort into simulating real-world, peak-traffic shopping events on their applications, the benefits they reap are priceless. In fact, it could mean the difference between closing a sale or handing a customer off to a competitor.

Kapil Tandon is VP of Product Management at Perforce

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Non-Negotiables for Black Friday Online Shopping

Kapil Tandon
Perforce

Black Friday is a time when consumers can cash in on some of the biggest deals retailers offer all year long. But in this digital age, the historically one-day, in-person event in brick-and-mortar stores has extended to the palm of consumers' hands. Nearly two-thirds of consumers utilize a retailer's web and mobile app for holiday shopping, raising the stakes for competitors to provide the best online experience to retain customer loyalty. Perforce's 2023 Black Friday survey sheds light on consumers' expectations this time of year and how developers can properly prepare their applications for increased online traffic.


Source: Perforce

Efficient, Secure, and Crash-Free Are Consumers' Non-Negotiables

According to nearly half of surveyed consumers, the most frustrating online shopping experience is a slow load time, with more than half of respondents saying quick page and image load times are of the utmost importance. Shoppers tend to turn to online shopping as a quick and convenient way to buy what they need in one place, so if a page or image doesn't load promptly, it could result in a frustrated customer and a lost sale. As the line continues to blur between traditional Black Friday sales at brick-and-mortar sales and online deals running from Friday to Cyber Monday, customers are no longer willing to accept slow mobile and web experiences.

Additionally, it is critical that companies protect customers' most precious data, like credit card numbers and home addresses, and the survey results prove it: nearly two-thirds of consumers expect a secure transaction, up by 10% from last year's survey. If software testing teams don't ensure a safe checkout process, they risk losing customers' trust, which not only affects a company's bottom line, but their reputation as well.

Finally, customers expect an application or website to work seamlessly, but if it doesn't, nearly three-quarters of users abandon the app — and their potential purchase — entirely. That's not all: one-third of consumers will go to a competitor's retail site if they have an unstable shopping experience. With lost revenue as a possible consequence of a retailer's poor application quality, developers must prioritize functionality.

Testing Early and Often Should Be Retailers' Non-Negotiables

Consumers abandon an application for many reasons, like a disappearing shopping cart, slow load time, crashing pages, malfunctioning discount codes, and inconsistency across platforms. Many software testing experts say the best way to catch and fix bugs and issues is to test early and often. By following the "test early and often" mantra, teams can identify problems before they affect customers.

Knowing consumers want the best deals while simultaneously checking off their holiday shopping lists without leaving the house, retailers can expect to see an influx of traffic to their digital platforms. They cannot solely rely on the results of previously conducted tests that use their average traffic numbers. To guarantee a smooth shopping experience for consumers, teams must simulate Black Friday traffic patterns and load test their applications months in advance. This is one of the best ways retailers can prepare their applications for success and stand out among their competitors.

User-Friendly Experiences: The Final Non-Negotiable

Retailers must recognize the importance of providing a user-friendly shopping experience to their customers and ensure proper performance testing is in place to defend against app crashes, lost shopping carts, and other potential issues. When companies put time and effort into simulating real-world, peak-traffic shopping events on their applications, the benefits they reap are priceless. In fact, it could mean the difference between closing a sale or handing a customer off to a competitor.

Kapil Tandon is VP of Product Management at Perforce

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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