Q&A Part One: BMC Talks About APM
July 29, 2014
Share this

In Part One of APMdigest's exclusive interview, Bill Berutti, President, Performance & Availability, BMC Software, talks about the strategic direction of BMC's Performance & Availability product line group and the Application Performance Management (APM) market today.

APM: Does the establishment of a Performance & Availability product line group show a new focus on APM at BMC?

BB: BMC has helped customers manage the performance and availability of their infrastructure for over 20 years. As IT complexity continues to spiral and end user service expectations grow, BMC solutions advance to meet and exceed the service expectations of customers. Recently, BMC has increased its investment in the performance and availability business to focus on and provide IT Operations with all the tools they need to keep business services optimized.

APM: Explain BMC's vision of "New IT" - and where does APM fit in?

BB: BMC has been tracking the shift to digital business. We continue driving mobile, social and cloud innovations that empower IT to seize the opportunities of today's data landscape. This digital transformation involves the consumerization of the IT systems experience and a shift to a mobile workforce. The Bring Your Own Device (BYOD) mentality lends itself to instant connectivity – an expectation IT cannot hope to meet without the ability to react to service interruption and fix problems quickly. This dynamic user experience is not possible without APM, which gives IT operations insight into how the services they deliver impact and support the business.

APM: How does BMC view the Application Performance Management market today?

BB: The Application Performance Management market is broadening. The original target for the APM market was development engineering – technical experts who designed and built applications. Those experts needed tools that allowed them to deliver a user experience that was relevant to their needs.

As IT becomes more complex, there is a need for additional roles, such as IT Operations, to focus on APM. Today, IT Operations is not only focused on making sure the environment is available, but in many cases it is also responsible for the user experience. This group of experts needs a set of solutions that help them to understand the user experience, provide the ability to correlate the information across the entire environment and understand the holistic service experience.

Also driving new interest in APM are technical trends, such as data analytics, which allow a user to quickly locate and translate critical information stored in log files. This application-aware infrastructure presents a quick, clear understanding of how deeper components impact an application or business service. BMC believes the industry can unlock new value in the APM market by building solutions that deliver deep insight for better decision-making and reduced manual effort for IT Operations.

APM: What is the user's greatest APM challenge currently?

BB: IT Operations is faced with a growing level of complex activity driven by web-based services coupled with a multifaceted backend, which supports not only services but often the viability of the business. Keeping up with user expectations and understanding the true user experience is a huge challenge.

Information gathered from APM tools that deliver data on both real and synthetic user experiences must be correlated with all relevant data available, including unstructured log files. How do you take information from your APM solution set and truly understand what is happening within the environment? Working on application performance management without taking into consideration the big picture will no longer yield the best value to the business.

APM: What is the biggest weakness of APM vendors currently?

BB: Traditionally, APM vendors have delivered a separate solution from general monitoring and analysis tools used by IT Operations. This approach impacts productivity by limiting IT's ability to correlate critical infrastructure information with application performance metrics. This ultimately results in a higher cost of ownership (TCO) and can impact overall productivity.

Additionally, when APM vendors develop solutions, they are built with application support personnel in mind. This results in a solution that assumes a deep level of knowledge of the applications being managed. Unfortunately, this knowledge is not always available to IT Operations and impacts the overall value realized from the APM solution.

APM: In APMdigest's recent interview with Jonah Kowall from Gartner, he mentions that APM portfolios must be simplified. How is BMC addressing this?

BB: We completely agree with Jonah Kowall – that all APM solutions should be simplified. As technology grows in complexity and service levels become more demanding, APM solutions must provide an easy and consistent way to make sense of the mess and give IT operations the tools necessary to deliver – to keep the business up and running.

As an example, BMC is providing new lightweight real user monitors that are designed to be deployed and administered by IT operations teams that have general monitoring responsibility.

Part Two of APMdigest's interview with BMC's Bill Berutti

Share this

The Latest

April 15, 2024

Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...

April 11, 2024

Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...

April 10, 2024

Choosing the right approach is critical with cloud monitoring in hybrid environments. Otherwise, you may drive up costs with features you don’t need and risk diminishing the visibility of your on-premises IT ...

April 09, 2024

Consumers ranked the marketing strategies and missteps that most significantly impact brand trust, which 73% say is their biggest motivator to share first-party data, according to The Rules of the Marketing Game, a 2023 report from Pantheon ...

April 08, 2024

Digital experience monitoring is the practice of monitoring and analyzing the complete digital user journey of your applications, websites, APIs, and other digital services. It involves tracking the performance of your web application from the perspective of the end user, providing detailed insights on user experience, app performance, and customer satisfaction ...

April 04, 2024
Modern organizations race to launch their high-quality cloud applications as soon as possible. On the other hand, time to market also plays an essential role in determining the application's success. However, without effective testing, it's hard to be confident in the final product ...
April 03, 2024

Enterprises are experiencing a 13% year-over-year increase in customer-facing incidents, reflecting rising levels of complexity and risk as businesses drive operational transformation at scale, according to the 2024 State of Digital Operations study from PagerDuty ...

April 02, 2024

According to Grafana Labs' 2024 Observability Survey, it doesn't matter what industry a company is in or the number of employees they have, the truth is: the more mature their observability practices are, the more time and money they save. From AI to OpenTelemetry — here are four key takeaways from this year's report ...

April 01, 2024

In an age where technology evolves at a breakneck pace, it's crucial to explore how AI assistants can revolutionize our work processes and daily lives, ultimately enhancing overall performance ...

March 28, 2024

Nearly all (99%) globa IT decision makers, regardless of region or industry, recognize generative AI's (GenAI) transformative potential to influence change within their organizations, according to The Elastic Generative AI Report ...