CA Technologies today announced a new CA Global Partner Program that provides an expanded set of benefits to support partners’ evolving business models.
The new program supports efforts by solution providers, service providers, alliance partners and resellers to enable customers to deliver innovative business services.
The new CA Global Partner Program provides:
• A platform-agnostic, end-to-end solutions portfolio: Planning, management and security solutions for heterogeneous, hybrid environments enabling partners to help customers manage increased IT complexity and use new delivery models.
• Business Enablement for Growth: A global partner lifecycle program providing consistency in the partner and customer experience, and defining a customized plan to support alignment and knowledge growth of CA Technologies solutions.
• Cloud Enablement: The development of solutions based on each partner’s unique value proposition, plus marketing, sales, and technical enablement tools to equip partners to build sales pipeline and field-based resources to accelerate the sales cycle around cloud computing.
“Our partners are being asked to take on a greater, more sophisticated role in helping their customers move from solely managing and maintaining IT systems to delivering new, innovative business services,” said David Bradley, senior vice president, Global Channel Sales, CA Technologies. “This new program helps our partners accelerate, transform and secure IT within a complete business services lifecycle – from ideation and modeling to assurance and security – to help configure, implement and manage across diverse hardware and software platforms, technologies and vendors.”
Current CA Technologies partners will be assimilated as Members of the CA Global Partner Program and can register on the redesigned MyCA Partner Portal with targeted content including the latest sales tools, training and marketing support.
The content is based on the member’s program level and go-to-market strategy. Premier and Advanced Members have access to dedicated sales support, enablement, assigned account management, and market and business development funds.
The enhanced Global Service Center (GSC) will be available to all Members via Live Chat in May in the MyCA Partner Portal. There, members can get answers to program questions and share best practices.
As part of the new program design, CA Technologies worked with partners in every region and business model to confirm that the program addressed their market needs. Two requirements were evident: partners wanted a simplified program that allowed them to capture revenue from multiple business models, along with defined customer requirements. As a result, the new CA Global Partner Program is business plan driven, and focuses on processes for developing and accelerating the sales pipeline and closing business.
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