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Companies Need Both Data Modernization and Cloud Migration Strategies to Enable Successful AI Initiatives

Data modernization and cloud migration are reaching a tipping point among large and medium-sized businesses as many companies double their data footprints once or twice a year, according to a new Deloitte survey, Data modernization and the cloud: Which trend is driving the other?

As organizations look at different ways to incorporate artificial intelligence (AI) and other data-based technologies into their business models, the study shows that both cloud computing and data modernization are simultaneously reinforcing one another.

More than 9 in 10 organizations surveyed now primarily keep their data on cloud platforms, with 55% of respondents seeing data modernization as a key reason for cloud migration, second only to security and data protection.

Approximately one-third (34%) of companies claim to have fully implemented data modernization, and another 50% say they have data modernization initiatives in progress.

"For companies to be able to survive and thrive in today's digitally-driven business ecosystem, they must accelerate advancement on both cloud migration and data modernization to help address complex business and information challenges," said David Linthicum, Managing Director and Chief Cloud Strategy Officer, Deloitte Consulting LLP. "Perhaps the biggest risk now is focusing on one area without the other and failing to get ahead of organizational and complexity issues that could derail progress and profits."

Obstacles to Data Modernization and Cloud Migration

Deloitte's survey shows that the biggest impediments to data modernization — the act of moving legacy databases to modern databases to store unstructured data such as customer voice audio, social media comments, etc. — are budget/cost concerns (55%) and a lack of understanding of technology (44%). These reasons are followed closely by lack of consensus among decision makers (41%) and clarity on metrics (40%). And, while most companies report having data modernization efforts underway, less than half (48%) of respondents say they have a specific, formal initiative in place.

When it comes to cloud, while migration is high, complexity threatens future success, with 45% of respondents agreeing that heterogeneity of data is likely the biggest obstacle to leveraging cloud in the next two to five years. However, migration can be more complicated than expected, and 47% consider complexity a primary risk to return on investment (ROI), with the biggest challenges coming in the areas of CloudOps (29%) and DevOps (29%). 28% feel that the primary barrier to solving cloud complexity is having enough skilled talent, and 49% believe that the best strategy for dealing with cloud complexity is training.

Cloud Migration and Data Modernization Should Reinforce Each Other

While the survey confirms that both cloud migration and data modernization have good momentum, many organizations are strongly aligned around only one of these objectives.

"Over the past several years, many companies have started to shift from a data architecture based on relational enterprise data warehouses and data lakes to modernized platforms," said Ashish Verma, Managing Director and Analytics and Information Management Lead, Deloitte Consulting LLP. "Given that data is the linchpin of AI, analytics and other cognitive technologies, companies must consider augmenting their strategies to ensure that they're embracing both cloud and data simultaneously to help better position their businesses, now and in the future."

Survey methodology: The survey was conducted in April 2019 among 500+ respondents in the United States working in IT groups within medium-sized to large companies. Companies have annual revenues in excess of $500 million, and 60% have revenues of more than $1 billion. Respondents include C-suite executives (46%), senior executives/heads of business units (30%) and managers or programmers (24%). All respondents reported being involved in or making decisions about cloud and/or data management issues.

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Companies Need Both Data Modernization and Cloud Migration Strategies to Enable Successful AI Initiatives

Data modernization and cloud migration are reaching a tipping point among large and medium-sized businesses as many companies double their data footprints once or twice a year, according to a new Deloitte survey, Data modernization and the cloud: Which trend is driving the other?

As organizations look at different ways to incorporate artificial intelligence (AI) and other data-based technologies into their business models, the study shows that both cloud computing and data modernization are simultaneously reinforcing one another.

More than 9 in 10 organizations surveyed now primarily keep their data on cloud platforms, with 55% of respondents seeing data modernization as a key reason for cloud migration, second only to security and data protection.

Approximately one-third (34%) of companies claim to have fully implemented data modernization, and another 50% say they have data modernization initiatives in progress.

"For companies to be able to survive and thrive in today's digitally-driven business ecosystem, they must accelerate advancement on both cloud migration and data modernization to help address complex business and information challenges," said David Linthicum, Managing Director and Chief Cloud Strategy Officer, Deloitte Consulting LLP. "Perhaps the biggest risk now is focusing on one area without the other and failing to get ahead of organizational and complexity issues that could derail progress and profits."

Obstacles to Data Modernization and Cloud Migration

Deloitte's survey shows that the biggest impediments to data modernization — the act of moving legacy databases to modern databases to store unstructured data such as customer voice audio, social media comments, etc. — are budget/cost concerns (55%) and a lack of understanding of technology (44%). These reasons are followed closely by lack of consensus among decision makers (41%) and clarity on metrics (40%). And, while most companies report having data modernization efforts underway, less than half (48%) of respondents say they have a specific, formal initiative in place.

When it comes to cloud, while migration is high, complexity threatens future success, with 45% of respondents agreeing that heterogeneity of data is likely the biggest obstacle to leveraging cloud in the next two to five years. However, migration can be more complicated than expected, and 47% consider complexity a primary risk to return on investment (ROI), with the biggest challenges coming in the areas of CloudOps (29%) and DevOps (29%). 28% feel that the primary barrier to solving cloud complexity is having enough skilled talent, and 49% believe that the best strategy for dealing with cloud complexity is training.

Cloud Migration and Data Modernization Should Reinforce Each Other

While the survey confirms that both cloud migration and data modernization have good momentum, many organizations are strongly aligned around only one of these objectives.

"Over the past several years, many companies have started to shift from a data architecture based on relational enterprise data warehouses and data lakes to modernized platforms," said Ashish Verma, Managing Director and Analytics and Information Management Lead, Deloitte Consulting LLP. "Given that data is the linchpin of AI, analytics and other cognitive technologies, companies must consider augmenting their strategies to ensure that they're embracing both cloud and data simultaneously to help better position their businesses, now and in the future."

Survey methodology: The survey was conducted in April 2019 among 500+ respondents in the United States working in IT groups within medium-sized to large companies. Companies have annual revenues in excess of $500 million, and 60% have revenues of more than $1 billion. Respondents include C-suite executives (46%), senior executives/heads of business units (30%) and managers or programmers (24%). All respondents reported being involved in or making decisions about cloud and/or data management issues.

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The Latest

While 87% of manufacturing leaders and technical specialists report that ROI from their AIOps initiatives has met or exceeded expectations, only 37% say they are fully prepared to operationalize AI at scale, according to The Future of IT Operations in the AI Era, a report from Riverbed ...

Many organizations rely on cloud-first architectures to aggregate, analyze, and act on their operational data ... However, not all environments are conducive to cloud-first architectures ... There are limitations to cloud-first architectures that render them ineffective in mission-critical situations where responsiveness, cost control, and data sovereignty are non-negotiable; these limitations include ...

For years, cybersecurity was built around a simple assumption: protect the physical network and trust everything inside it. That model made sense when employees worked in offices, applications lived in data centers, and devices rarely left the building. Today's reality is fluid: people work from everywhere, applications run across multiple clouds, and AI-driven agents are beginning to act on behalf of users. But while the old perimeter dissolved, a new one quietly emerged ...

For years, infrastructure teams have treated compute as a relatively stable input. Capacity was provisioned, costs were forecasted, and performance expectations were set based on the assumption that identical resources behaved identically. That mental model is starting to break down. AI infrastructure is no longer behaving like static cloud capacity. It is increasingly behaving like a market ...

Resilience can no longer be defined by how quickly an organization recovers from an incident or disruption. The effectiveness of any resilience strategy is dependent on its ability to anticipate change, operate under continuous stress, and adapt confidently amid uncertainty ...

Mobile users are less tolerant of app instability than ever before. According to a new report from Luciq, No Margin for Error: What Mobile Users Expect and What Mobile Leaders Must Deliver in 2026, even minor performance issues now result in immediate abandonment, lost purchases, and long-term brand impact ...

Artificial intelligence (AI) has become the dominant force shaping enterprise data strategies. Boards expect progress. Executives expect returns. And data leaders are under pressure to prove that their organizations are "AI-ready" ...

Agentic AI is a major buzzword for 2026. Many tech companies are making bold promises about this technology, but many aren't grounded in reality, at least not yet. This coming year will likely be shaped by reality checks for IT teams, and progress will only come from a focus on strong foundations and disciplined execution ...

AI systems are still prone to hallucinations and misjudgments ... To build the trust needed for adoption, AI must be paired with human-in-the-loop (HITL) oversight, or checkpoints where humans verify, guide, and decide what actions are taken. The balance between autonomy and accountability is what will allow AI to deliver on its promise without sacrificing human trust ...

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