Compuware Launches Industry's First International Retail Mobile Website Performance Benchmark
August 19, 2011
Share this

Compuware Corporation has launched the industry's first international retail mobile website performance benchmark. The new UK Retail Mobile benchmark helps retailers compete more effectively and meet consumers' expectations for fast and reliable mobile site experiences by comparing and tracking mobile website performance against competitors and market leaders.

The UK Retail Mobile benchmark measures the average response time, availability and consistency of mobile-optimized versions of select UK retail websites. It measures the performance of a mobile site's home page on the iPhone and O2, the UK's leading provider of mobile broadband.

A recent mobile study revealed that global mobile consumers' expectations are not being met, with a majority of users experiencing slow or unreliable mobile website and application performance. The survey revealed that almost half of the UK respondents (49 percent) expect a website to load on their mobile phone in three seconds or less. Of the 19 companies measured on the UK Retail Mobile benchmark from July 1 — August 1, 2011, only four provided an average page load time of three seconds or less while 58 percent provided an average of five seconds or less.

Compuware Gomez Benchmarks are an impartial, quantitative measurement of comparative web and mobile site performance and rank the Home Page, Transactions and Mobile performance results across many industries across three key metrics:

* Response Time — measures the time elapsed while downloading a page or an entire multistep transaction process.

* Availability — measures the percentage of successfully completed tests out of total test attempts for the measurement period.

* Consistency — measures the standard deviation of the response time of successful tests completed.

Benchmarks are used by organizations to compare and track performance against competitors and market leaders; baseline and track performance over time; and as key indicators of success for business and IT site owners. Gomez publishes hundreds of global web and mobile performance benchmarks based on more than 20 million monthly tests across 3,000 companies in 13 countries and include:

* Home Page Backbone Benchmarks: measure the performance of the website's home page from the Internet Backbone.

* Home Page Last Mile Benchmarks: measure the performance of the home page from the end user's desktop taking into account the real user's connection speed.

* Transaction Benchmarks: measure the performance of a key business process such as ordering a product or making a stock trade.

* Mobile Benchmarks: measure the performance of mobile site's home page on the largest carriers and top devices.

Share this

The Latest

December 05, 2019

Application performance monitoring (APM) has become one of the key strategies adopted by IT teams and application owners in today’s era of digital business services. Application downtime has always been considered adverse to business productivity. But in today’s digital economy, what is becoming equally dreadful is application slowdown. When an application is slow, the end user’s experience accessing the application is negatively affected leaving a dent on the business in terms of commercial loss and brand damage ...

December 04, 2019

Useful digital transformation means altering or designing new business processes, and implementing them via the people and technology changes needed to support these new business processes ...

December 03, 2019
The word "digital" is today thrown around in word and phrase like rice at a wedding and never do two utterances thereof have the same meaning. Common phrases like "digital skills" and "digital transformation" are explained in 101 different ways. The outcome of this is a predictable cycle of confusion, especially at business management level where often the answer to business issues is "more technology" ...
December 02, 2019

xMatters recently released the results of its Incident Management in the Age of Customer-Centricity research study to better understand the range of various incident management practices and how the increased focus on customer experience has caused roles across an organization to evolve. Findings highlight the ongoing challenges organizations face as they continue to introduce and rapidly evolve digital services ...

November 26, 2019

The new App Attention Index Report from AppDynamics finds that consumers are using an average 32 digital services every day — more than four times as many as they realize. What's more, their use of digital services has evolved from a conscious decision to carry around a device and use it for a specific task, to an unconscious and automated behavior — a digital reflex. So what does all this mean for the IT teams driving application performance on the backend? Bottom line: delivering seamless and world-class digital experiences is critical if businesses want to stay relevant and ensure long-term customer loyalty. Here are some key considerations for IT leaders and developers to consider ...

November 25, 2019

Through the adoption of agile technologies, financial firms can begin to use software to both operate more effectively and be faster to market with improvements for customer experiences. Making sure there is the necessary software in place to give customers frictionless everyday activities, like remote deposits, business overdraft services and wealth management, is key for a positive customer experience ...

November 21, 2019

For the past two years, Couchbase has been digging into enterprises' digital strategies. Can they deliver the experiences and services their end-users need? What pressure are they under to innovate and succeed? And what is driving investments in new technologies? ...

November 20, 2019

Adapting to new business requirements and technological shifts requires that IT Ops teams adopt a different viewpoint, and along with that, skills and culture. A survey by OpsRamp uncovered some common thinking among IT Operations leaders on how to address talent, budget, and data management pains amid digital disruption ...

November 19, 2019

Unexpected and unintentional drops in network quality, so-called network brownouts, cause serious financial damage and frustrate employees. A recent survey sponsored by Netrounds reveals that more than 60% of network brownouts are first discovered by IT’s internal and external customers, or never even reported, instead of being proactively detected by IT organizations ...

November 18, 2019

Digital transformation reaches into every aspect of our work and personal lives, to the point that there is an automatic expectation of 24/7, anywhere availability regarding any organization with an online presence. This environment is ripe for artificial intelligence, so it's no surprise that IT Operations has been an early adopter of AI ...