Compuware Launches US Automotive Mobile Site Performance Index
September 27, 2011
Share this

Compuware Corporation has launched a new US Automotive Mobile Site Performance Index.

All 23 mobile-optimized versions of leading automotive manufacturers' sites provided poor mobile performance with page load time speeds ranging from 6.0 to 18.7 seconds in August. According to a recent consumer survey, 60 percent of mobile users will grow frustrated and abandon a site that takes more than three seconds to load on their devices.

Industry studies show approximately 17 percent of the US mobile audience are "auto intenders" — people who will buy a new car over the next six months. With 20 million auto-intenders in the mobile universe and one out of three using a mobile device at some point during their vehicle search and purchase process, auto manufacturers need clear mobile strategies for capturing this market opportunity. Delivering rich and engaging mobile website interactions that offer the ease-of-use and convenience that consumers expect is a key component in a successful mobile strategy.

Compuware Gomez Benchmarks, recognized as the standard in providing a comprehensive set of global independent web and mobile performance metrics, publishes a "rank of ranks" of the mobile performance for the leading automotive websites in the US across four carrier and device combinations -- AT&T/ iPhone, Sprint/ HTC Hero, T-Mobile/ HTC Dream and Verizon/ Droid. The benchmark allows organizations to compare and track mobile website performance against competitors and market leaders so they can compete more effectively and meet consumers' expectations for fast and reliable web and mobile site experiences.

Gomez Benchmarks are an impartial, quantitative measurement of comparative web and mobile site performance and rank the web and mobile performance of companies across three key metrics:

* Response Time — measures the time elapsed while downloading a page or an entire multistep transaction process.

* Availability — measures the percentage of successfully completed tests out of total test attempts for the measurement period.

* Consistency — measures the standard deviation of the response time of successful tests completed.

Benchmarks are used by organizations to compare and track performance against competitors and market leaders; baseline and track performance over time; and as key indicators of success for business and IT site owners. Gomez publishes hundreds of global web and mobile performance benchmarks based on more than 20 million monthly tests across 3,000 companies in 13 countries and include:

* Home Page Backbone Benchmarks: measure the performance of the website's home page from the Internet Backbone.

* Home Page Last Mile Benchmarks: measure the performance of the home page from the end user's desktop taking into account the real user's connection speed.

* Transaction Benchmarks: measure the performance of a key business process such as ordering a product or making a stock trade.

* Mobile Benchmarks: measure the performance of mobile site's home page on the largest carriers and top devices.

Share this

The Latest

September 23, 2022

In order to properly sort through all monitoring noise and identify true problems, their causes, and to prioritize them for response by the IT team, they have created and built a revolutionary new system using a meta-cognitive model ...

September 22, 2022

As we shift further into a digital-first world, where having a reliable online experience becomes more essential, Site Reliability Engineers remain in-demand among organizations of all sizes ... This diverse set of skills and values can be difficult to interview for. In this blog, we'll get you started with some example questions and processes to find your ideal SRE ...

September 21, 2022

US government agencies are bringing more of their employees back into the office and implementing hybrid work schedules, but federal workers are worried that their agencies' IT architectures aren't built to handle the "new normal." They fear that the reactive, manual methods used by the current systems in dealing with user, IT architecture and application problems will degrade the user experience and negatively affect productivity. In fact, according to a recent survey, many federal employees are concerned that they won't work as effectively back in the office as they did at home ...

September 20, 2022

Users today expect a seamless, uninterrupted experience when interacting with their web and mobile apps. Their expectations have continued to grow in tandem with their appetite for new features and consistent updates. Mobile apps have responded by increasing their release cadence by up to 40%, releasing a new full version of their app every 4-5 days, as determined in this year's SmartBear State of Software Quality | Application Stability Index report ...

September 19, 2022

In this second part of the blog series, we look at how adopting AIOps capabilities can drive business value for an organization ...

September 16, 2022

ITOPS and DevOps is in the midst of a surge of innovation. New devices and new systems are appearing at an unprecedented rate. There are many drivers of this phenomenon, from virtualization and containerization of applications and services to the need for improved security and the proliferation of 5G and IOT devices. The interconnectedness and the interdependencies of these technologies also greatly increase systems complexity and therefore increase the sheer volume of things that need to be integrated, monitored, and maintained ...

September 15, 2022

IT talent acquisition challenges are now heavily influencing technology investment decisions, according to new research from Salesforce's MuleSoft. The 2022 IT Leaders Pulse Report reveals that almost three quarters (73%) of senior IT leaders agree that acquiring IT talent has never been harder, and nearly all (98%) respondents say attracting IT talent influences their organization's technology investment choices ...

September 14, 2022

The findings of the 2022 Observability Forecast offer a detailed view of how this practice is shaping engineering and the technologies of the future. Here are 10 key takeaways from the forecast ...

September 13, 2022

Data professionals are spending 40% of their time evaluating or checking data quality and that poor data quality impacts 26% of their companies' revenue, according to The State of Data Quality 2022, a report commissioned by Monte Carlo and conducted by Wakefield Research ...

September 12, 2022
Statistically speaking, every year, slow-loading websites cost a staggering $2.6 billion in losses to their owners. Also, about 53% of the website visitors on mobile are likely to abandon the site if it takes more than 3 seconds to load. This is the reason why performance testing should be conducted rigorously on a website or web application in the SDLC before deployment ...