Super Bowl advertisers spend millions producing commercials to be seen by multi-millions of viewers. Consequently, advertiser website traffic typically spikes in conjunction with this enhanced exposure. Compuware monitored advertisers’ websites during the Super Bowl to gauge how each performed under increased load.
Additionally, in the spirit of Super-Bowl-caliber competition, Compuware conducted a head-to-head comparison of major brands - based on long-standing industry rivalries - that included Coke vs. Pepsi, Audi vs. Mercedes-Benz and Universal Pictures vs. Paramount.
While some advertisers’ sites experienced minimum or no impact from the inflated traffic volumes, others suffered increased page load times and reduced availability, with a few sites crashing during the critical peak period. Over all, the brands that provided the best site performance included Go Daddy, Paramount and Lincoln.
The brands that posted the slowest page load times and whose sites were slow throughout the game included Doritos, Coca-Cola and Universal.
As for the head-to-head competition, the analysis showed that Pepsi, Mercedes-Benz and Paramount beat the performance of their rivals in terms of average page load times.
“We closely monitored the sites of all of the key Super Bowl advertisers at five-minute intervals and were able to determine not only which sites performed well and which didn’t, but why they performed the way they did,” said Stephen Pierzchala, Technology Strategist, Compuware APM’s Center of Excellence. “We were able to pinpoint causes - from external factors like third-party services and CDN utilization, to design issues such as the use of rich media and heavy-weight plugins - of the performance issues.
“There’s a lot involved in ensuring websites perform optimally and provide visitors with an exceptional experience, because that’s what users have come to expect and they can be very unforgiving when they don’t get it,” continued Pierzchala. “Consequently, it’s now more important than ever for organizations to partner with a trusted expert like Compuware to ensure that poor website performance doesn’t hurt the business.”
Click here for more details and analysis of Super Bowl advertisers websites
The Latest
Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025. Part 3 covers data technology ...
Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025. Part 2 covers DataOps roles, Data Observability, Business Intelligence and Analytics ...
Industry experts offer predictions on how DataOps and related technologies will evolve and impact business in 2025 ...
Gartner highlighted the six trends that will have a significant impact on infrastructure and operations (I&O) for 2025 ...
Since IT costs can consume a significant share of revenue ... enterprises should (but often don't) pay close attention to the efficiency of IT operations at scale. Improving operational cost structures even fractionally can yield major savings for larger organizations, often in the tens of millions of dollars ...
Being able to access the full potential of artificial intelligence (AI) and advanced analytics has become a critical differentiator for businesses. These technologies allow for more informed decision-making, boost operational efficiency, enhance security, and reveal valuable insights hidden within massive data sets. Yet, for organizations to truly harness AI's capabilities, they must first tap into an often-overlooked asset: their mainframe data ...
The global IT skills shortage will persist, and perhaps worsen, over the next few years, carrying a collective price tag of more than $5 trillion. Organizations must search for ways to streamline their IT service management (ITSM) workflows in addition to, or even apart from, hiring more staff. Those who don't find alternative methods of ITSM efficiency will be left behind by their competitors ...
Embedding greater levels of deep learning into enterprise systems demands these deep-learning solutions to be "explainable," conveying to business users why it predicted what it predicted. This "explainability" needs to be communicated in an easy-to-understand and transparent manner to gain the comfort and confidence of users, building trust in the teams using these solutions and driving the adoption of a more responsible approach to development ...
Modern people can't spend a day without smartphones, and businesses have understood this very well! Mobile apps have become an effective channel for reaching customers. However, their distributed nature and delivery networks may cause performance problems ... Performance engineering can be a solution.
Industry experts offer predictions on how Cloud, FinOps and related technologies will evolve and impact business in 2025. Part 3 covers FinOps ...