comScore reported its official spending forecast for the November-December 2015 holiday season. The official comScore 2015 holiday season forecast is that total online retail spending for the November–December period will reach $70.1 billion, representing a 14-percent gain versus year ago.
Spending using desktop computers for that period is expected to reach $58.3 billion, up 9 percent year-over-year.
Mobile commerce is predicted to account for $11.7 billion of retail spending, representing 17 percent of total digital commerce and growing at a rate of 47 percent vs. last season.
In total, digital commerce is expected to account for about 15 percent of consumers’ discretionary spending.
“The 2015 online holiday shopping season is expected to surpass $70 billion in spending, representing a year-over-year growth rate of 14 percent across desktop, smartphones and tablets, and once again far outpacing the growth of brick-and-mortar retail during the most important stretch of the year for retailers,” said Gian Fulgoni, Executive Chairman Emeritus of comScore. “Although we anticipate a marginal slowdown in the digital commerce growth rate from last year’s 15-percent level, the overall economic outlook is positive, which bodes well for consumers and retailers. Importantly, there’s one additional shopping day between Thanksgiving and Christmas this year, which when coupled with low gas prices means that consumers will have more cash on hand to take advantage of the slightly longer holiday season.”
Added Fulgoni, “Last year, many retailers opened stores on Thanksgiving Day with unexpected results, as some consumers shifted their store visits from Black Friday to Thanksgiving Day but reduced their spending rate. The good news is that online buying more than compensated for the softness of in-store sales, with growth rates of more than 25 percent during those two days. We anticipate that happening again this year. In addition, we expect Cyber Monday – the first Monday after the Thanksgiving Holiday weekend – to surpass $3 billion in online sales and become the heaviest online spending day in history for the sixth straight year, with roughly half a billion of those dollars coming from mobile devices.”
The Latest
The use of hybrid multicloud models is forecasted to double over the next one to three years as IT decision makers are facing new pressures to modernize IT infrastructures because of drivers like AI, security, and sustainability, according to the Enterprise Cloud Index (ECI) report from Nutanix ...
Over the last 20 years Digital Employee Experience has become a necessity for companies committed to digital transformation and improving IT experiences. In fact, by 2025, more than 50% of IT organizations will use digital employee experience to prioritize and measure digital initiative success ...
While most companies are now deploying cloud-based technologies, the 2024 Secure Cloud Networking Field Report from Aviatrix found that there is a silent struggle to maximize value from those investments. Many of the challenges organizations have faced over the past several years have evolved, but continue today ...
In our latest research, Cisco's The App Attention Index 2023: Beware the Application Generation, 62% of consumers report their expectations for digital experiences are far higher than they were two years ago, and 64% state they are less forgiving of poor digital services than they were just 12 months ago ...
In MEAN TIME TO INSIGHT Episode 5, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses the network source of truth ...
A vast majority (89%) of organizations have rapidly expanded their technology in the past few years and three quarters (76%) say it's brought with it increased "chaos" that they have to manage, according to Situation Report 2024: Managing Technology Chaos from Software AG ...
In 2024 the number one challenge facing IT teams is a lack of skilled workers, and many are turning to automation as an answer, according to IT Trends: 2024 Industry Report ...
Organizations are continuing to embrace multicloud environments and cloud-native architectures to enable rapid transformation and deliver secure innovation. However, despite the speed, scale, and agility enabled by these modern cloud ecosystems, organizations are struggling to manage the explosion of data they create, according to The state of observability 2024: Overcoming complexity through AI-driven analytics and automation strategies, a report from Dynatrace ...
Organizations recognize the value of observability, but only 10% of them are actually practicing full observability of their applications and infrastructure. This is among the key findings from the recently completed Logz.io 2024 Observability Pulse Survey and Report ...
Businesses must adopt a comprehensive Internet Performance Monitoring (IPM) strategy, says Enterprise Management Associates (EMA), a leading IT analyst research firm. This strategy is crucial to bridge the significant observability gap within today's complex IT infrastructures. The recommendation is particularly timely, given that 99% of enterprises are expanding their use of the Internet as a primary connectivity conduit while facing challenges due to the inefficiency of multiple, disjointed monitoring tools, according to Modern Enterprises Must Boost Observability with Internet Performance Monitoring, a new report from EMA and Catchpoint ...
