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Cyber Monday Survey: Most Online Shoppers Cancel Orders Due to Slow Response Time

Pete Goldin
APMdigest

More than half (56%) of consumers who spend more than two hours per week shopping online have cancelled an order due to an error or slow response time, according to a new survey by Monitis.

As the holiday shopping season approaches – with Cyber Monday on the horizon on November 26 - e-retailers need to be thinking beyond simply ensuring that websites are up, moving towards assessing how effectively they are able to do business and putting more focus on strengthening the aspects of their online stores that will prevent customer and transaction losses resulting from sub-optimal performance and customer experience.

Almost three-quarters (74%) of all online shoppers surveyed said that they would switch to a competing online vendor if they could find a better user experience and faster website than the one they currently use. Although we all thought we knew this before, it makes an impression when you see it confirmed so clearly by yet another survey.

Frequent online shoppers are even less tolerant of slow e-retail websites. 86% of consumers who spend two or more hours shopping each week say that they would abandon their chosen online vendor if they found a faster competitor.

Other key findings from the survey include:

· 81% of all respondents listed convenience as the number one reason for choosing to shop online rather than making purchases at brick and mortar stores, while only 61% say that price is the most important factor.

· More than half of all respondents (56%) also indicated that website usability is an important factor when comparing one retail website to another, coming in just behind price and reputation.

· 61% of all online shoppers would leave a web page and search for a competing vendor if it took longer than 30 seconds to load.

· The most popular time to shop online (40% of all respondents) is actually during typical 9:00AM to 5:00PM work hours, while the next largest group (32%) of online shoppers typically shops in the early evening between 5:00PM and 8:00PM.

“Simply avoiding downtime is often the primary goal for web developers and designers when maintaining websites, but as the holiday rush has shifted to online stores, success depends less on the minimum threshold of uptime and more on meeting the various other expectations of shoppers, to keep them coming back,” said Hovhannes Avoyan, General Manager at Monitis. “Consumers turn to online vendors for convenience, so it’s critical that e-retailers ensure a positive shopping experience by focusing on website usability and speed.”

The survey, which polled 1,006 US online shoppers, was conducted by Opinion Matters on behalf of Monitis.

Related Links:

Cyber Monday: 3 Tips to Ensure Web App Performance

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Cyber Monday Survey: Most Online Shoppers Cancel Orders Due to Slow Response Time

Pete Goldin
APMdigest

More than half (56%) of consumers who spend more than two hours per week shopping online have cancelled an order due to an error or slow response time, according to a new survey by Monitis.

As the holiday shopping season approaches – with Cyber Monday on the horizon on November 26 - e-retailers need to be thinking beyond simply ensuring that websites are up, moving towards assessing how effectively they are able to do business and putting more focus on strengthening the aspects of their online stores that will prevent customer and transaction losses resulting from sub-optimal performance and customer experience.

Almost three-quarters (74%) of all online shoppers surveyed said that they would switch to a competing online vendor if they could find a better user experience and faster website than the one they currently use. Although we all thought we knew this before, it makes an impression when you see it confirmed so clearly by yet another survey.

Frequent online shoppers are even less tolerant of slow e-retail websites. 86% of consumers who spend two or more hours shopping each week say that they would abandon their chosen online vendor if they found a faster competitor.

Other key findings from the survey include:

· 81% of all respondents listed convenience as the number one reason for choosing to shop online rather than making purchases at brick and mortar stores, while only 61% say that price is the most important factor.

· More than half of all respondents (56%) also indicated that website usability is an important factor when comparing one retail website to another, coming in just behind price and reputation.

· 61% of all online shoppers would leave a web page and search for a competing vendor if it took longer than 30 seconds to load.

· The most popular time to shop online (40% of all respondents) is actually during typical 9:00AM to 5:00PM work hours, while the next largest group (32%) of online shoppers typically shops in the early evening between 5:00PM and 8:00PM.

“Simply avoiding downtime is often the primary goal for web developers and designers when maintaining websites, but as the holiday rush has shifted to online stores, success depends less on the minimum threshold of uptime and more on meeting the various other expectations of shoppers, to keep them coming back,” said Hovhannes Avoyan, General Manager at Monitis. “Consumers turn to online vendors for convenience, so it’s critical that e-retailers ensure a positive shopping experience by focusing on website usability and speed.”

The survey, which polled 1,006 US online shoppers, was conducted by Opinion Matters on behalf of Monitis.

Related Links:

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Pete Goldin is Editor and Publisher of APMdigest

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

For decades, trust in the digital workplace rested on familiar signals. We trusted faces on video calls, voices on the phone, and emails that appeared to come from people we knew. These cues felt human and intuitive. They anchored how decisions were made, approvals were granted, and access was authorized. AI-powered deepfakes have quietly broken that model ...

Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...