Digital Transformation - Here for the Long Haul
August 22, 2017

Sydney Sloan
Alfresco

Share this

Once a catch-all buzzword, "digital transformation" is now an impossible-to-ignore strategic underpinning of leading businesses. In fact, APMdigest made digital transformation a "hot topic" for 2017, recognizing that its importance will continue to grow as more and more organizations embrace it.

A relevant research piece about digital transformation was recently released by Alfresco Software, The Great Rethink: How Digital Leaders Are Building Tomorrow's Organizations. The report is based on comprehensive interviews of more than 300 senior executives at companies with annual revenues exceeding $1 billion, and it identifies common characteristics of high-performance organizations as they seek to establish themselves as digital disruptors in their individual markets.

Alfresco's research aims to "separate the winners from the losers," concluding that three key levers are typically employed by business and IT leaders when determining the best way to leverage technology to drive successful digital transformation:

Design thinking — leveraging a relentless focus on optimizing user experience and customer experience to guide all business technology decisions

Open thinking — encouraging innovation from both inside and outside the organization to drive new initiatives

Platform thinking — building an ecosystem of partners and customers that exchange capabilities and data to create added value through systems and solution deployment

Alfresco's research notes that the path to digital success is best realized by activating all three of these levers simultaneously.

64 percent of the report's "best-in-class" firms, those that excel across all three categories, report significant annual growth (defined by exceeding 10 percent EBITDA growth over the past three years) versus 43 percent of those still developing their capabilities across one or two of the three key areas.

Leadership Is Key

The research determines that CEOs must lead corporate digital transformation, with close to half (49 percent) of the fast-growing companies' digital transformation efforts being led directly by the CEO, versus 20 percent for all others. Digital transformation starts at the top, ideally with the CEO driving change and ensuring that the whole company is moving in the right direction.

According to Alfresco, fast-growing companies also excel at customer- and user-first thinking, with 85 percent currently having dedicated user experience teams. In addition, they commit to an open approach to the flow of ideas and concepts in their organizations, with 85 percent saying a commitment to open standards is "important or very important."

Finally, high-performing companies re-imagine their business models to incorporate support for a shared economy and platform thinking; in fact, 67 percent of these companies plan to significantly increase the capability for customers and/or suppliers to connect to them in the next three years.

The report confirms that digital transformation has truly taken hold in the corporate world and illustrates that today's digital economy is a case of "disrupt or be disrupted." The financial performance of leading firms bears this out. Digital transformation is not just a critical stepping stone to success – it can be the key to an organization's very survival.

Sydney Sloan is CMO at Alfresco
Share this

The Latest

October 20, 2021

Over three quarters (79%) of database professionals are now using either a paid-for or in-house monitoring tool, according to a new survey from Redgate Software ...

October 19, 2021

Gartner announced the top strategic technology trends that organizations need to explore in 2022. With CEOs and Boards striving to find growth through direct digital connections with customers, CIOs' priorities must reflect the same business imperatives, which run through each of Gartner's top strategic tech trends for 2022 ...

October 18, 2021

Distributed tracing has been growing in popularity as a primary tool for investigating performance issues in microservices systems. Our recent DevOps Pulse survey shows a 38% increase year-over-year in organizations' tracing use. Furthermore, 64% of those respondents who are not yet using tracing indicated plans to adopt it in the next two years ...

October 14, 2021

Businesses are embracing artificial intelligence (AI) technologies to improve network performance and security, according to a new State of AIOps Study, conducted by ZK Research and Masergy ...

October 13, 2021

What may have appeared to be a stopgap solution in the spring of 2020 is now clearly our new workplace reality: It's impossible to walk back so many of the developments in workflow we've seen since then. The question is no longer when we'll all get back to the office, but how the companies that are lagging in their technological ability to facilitate remote work can catch up ...

October 12, 2021

The pandemic accelerated organizations' journey to the cloud to enable agile, on-demand, flexible access to resources, helping them align with a digital business's dynamic needs. We heard from many of our customers at the start of lockdown last year, saying they had to shift to a remote work environment, seemingly overnight, and this effort was heavily cloud-reliant. However, blindly forging ahead can backfire ...

October 07, 2021

SmartBear recently released the results of its 2021 State of Software Quality | Testing survey. I doubt you'll be surprised to hear that a "lack of time" was reported as the number one challenge to doing more testing, especially as release frequencies continue to increase. However, it was disheartening to see that a lack of time was also the number one response when we asked people to identify the biggest blocker to professional development ...

October 06, 2021

The role of the CIO is evolving with an increased focus on unlocking customer connections through service innovation, according to the 2021 Global CIO Survey. The study reveals the shift in the role of the CIO with the majority of CIO respondents stating innovation, operational efficiency, and customer experience as their top priorities ...

October 05, 2021

The perception of IT support has dramatically improved thanks to the successful response of service desks to the pandemic, lockdowns and working from home, according to new research from the Service Desk Institute (SDI), sponsored by Sunrise Software ...

October 04, 2021

Is your company trying to use artificial intelligence (AI) for business purposes like sales and marketing, finance or customer experience? If not, why not? If so, has it struggled to start AI projects and get them to work effectively? ...