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DoiT Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Eric Ethridge, Senior Technical Account Manager at DoiT, has joined the APMdigest Vendor Forum.

At DoiT, Ethridge guides customers of all sizes and industries through cloud adoption and optimization journeys. With over a decade of IT experience, including roles at AWS and the US Air Force, he possesses a unique blend of technical expertise and strategic insight. He holds an MBA and multiple certifications in AWS and Google Cloud, focusing on helping customers economically scale their cloud-native architecture with robust cloud FinOps practices. Passionate about sharing knowledge, Ethridge is dedicated to empowering his customers to achieve their goals and thrive in their cloud journey.

DoiT is a global leader with its DoiT Cloud Intelligence™ platform, providing AI-powered solutions that help businesses maximize the value of their cloud investments. With expertise in AWS and other cloud platforms, DoiT Cloud Intelligence empowers companies with FinOps Fabric™ technology to contextualize data mining, uncover the root causes of cloud inefficiencies and close the loop with engineering teams.

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DoiT Joins the Vendor Forum

Pete Goldin
Editor and Publisher
APMdigest

Eric Ethridge, Senior Technical Account Manager at DoiT, has joined the APMdigest Vendor Forum.

At DoiT, Ethridge guides customers of all sizes and industries through cloud adoption and optimization journeys. With over a decade of IT experience, including roles at AWS and the US Air Force, he possesses a unique blend of technical expertise and strategic insight. He holds an MBA and multiple certifications in AWS and Google Cloud, focusing on helping customers economically scale their cloud-native architecture with robust cloud FinOps practices. Passionate about sharing knowledge, Ethridge is dedicated to empowering his customers to achieve their goals and thrive in their cloud journey.

DoiT is a global leader with its DoiT Cloud Intelligence™ platform, providing AI-powered solutions that help businesses maximize the value of their cloud investments. With expertise in AWS and other cloud platforms, DoiT Cloud Intelligence empowers companies with FinOps Fabric™ technology to contextualize data mining, uncover the root causes of cloud inefficiencies and close the loop with engineering teams.

The Latest

Cyber threats are growing more sophisticated every day, and at their forefront are zero-day vulnerabilities. These elusive security gaps are exploited before a fix becomes available, making them among the most dangerous threats in today's digital landscape ... This guide will explore what these vulnerabilities are, how they work, why they pose such a significant threat, and how modern organizations can stay protected ...

The prevention of data center outages continues to be a strategic priority for data center owners and operators. Infrastructure equipment has improved, but the complexity of modern architectures and evolving external threats presents new risks that operators must actively manage, according to the Data Center Outage Analysis 2025 from Uptime Institute ...

As observability engineers, we navigate a sea of telemetry daily. We instrument our applications, configure collectors, and build dashboards, all in pursuit of understanding our complex distributed systems. Yet, amidst this flood of data, a critical question often remains unspoken, or at best, answered by gut feeling: "Is our telemetry actually good?" ... We're inviting you to participate in shaping a foundational element for better observability: the Instrumentation Score ...

We're inching ever closer toward a long-held goal: technology infrastructure that is so automated that it can protect itself. But as IT leaders aggressively employ automation across our enterprises, we need to continuously reassess what AI is ready to manage autonomously and what can not yet be trusted to algorithms ...

Much like a traditional factory turns raw materials into finished products, the AI factory turns vast datasets into actionable business outcomes through advanced models, inferences, and automation. From the earliest data inputs to the final token output, this process must be reliable, repeatable, and scalable. That requires industrializing the way AI is developed, deployed, and managed ...

Almost half (48%) of employees admit they resent their jobs but stay anyway, according to research from Ivanti ... This has obvious consequences across the business, but we're overlooking the massive impact of resenteeism and presenteeism on IT. For IT professionals tasked with managing the backbone of modern business operations, these numbers spell big trouble ...

For many B2B and B2C enterprise brands, technology isn't a core strength. Relying on overly complex architectures (like those that follow a pure MACH doctrine) has been flagged by industry leaders as a source of operational slowdown, creating bottlenecks that limit agility in volatile market conditions ...

FinOps champions crucial cross-departmental collaboration, uniting business, finance, technology and engineering leaders to demystify cloud expenses. Yet, too often, critical cost issues are softened into mere "recommendations" or "insights" — easy to ignore. But what if we adopted security's battle-tested strategy and reframed these as the urgent risks they truly are, demanding immediate action? ...

Two in three IT professionals now cite growing complexity as their top challenge — an urgent signal that the modernization curve may be getting too steep, according to the Rising to the Challenge survey from Checkmk ...

While IT leaders are becoming more comfortable and adept at balancing workloads across on-premises, colocation data centers and the public cloud, there's a key component missing: connectivity, according to the 2025 State of the Data Center Report from CoreSite ...