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Down Goes the Internet (Again) – Part Two: 4 Strategies to Ensure Website Performance

Start with Part One of this article: Down Goes the Internet (Again) – Are You Ready?

In this era of unprecedented complexity, it's virtually impossible for a modern website to eliminate all the risk associated with using third parties. However, there are proactive strategies an organization can implement to better manage and minimize their risk. These include:

1. Proactively monitor speed and availability

Proactively monitor the speed and availability of websites, web applications and mobile sites from the true end-user perspective.

Today, there are so many elements out there on the web that stand between your data center and your users, including not just third-party services, but content delivery networks (CDNs), local and regional ISPs, mobile carrier networks and browsers, for example. Measuring performance from your data center alone is insufficient – unless, of course, your users live in your data center, which is highly unlikely.

The true browser-based perspective is the only place where you can accurately gauge your user's experience at the end of an extremely long and complicated technology path known as the application delivery chain. Today's new generation application performance management (APM) solutions are based on this true user perspective.

2. Monitor all transactions

Monitor all transactions, 24x7 along the complete application delivery chain. Sampling is not a sufficient means of gauging performance, of course, because a major performance issue may very well occur outside your testing interval – think of the Amazon EC2 outage that impacted Netflix on Christmas day last year!

Due to the unpredictability of major service outages, you need to be monitoring all transactions around the clock, to identify all performance aberrations and their root causes – both within and beyond the firewall – quickly and accurately, and get ahead of them.

3. Baseline and uphold performance-focused SLAs

Service-level agreements (SLAs) promising a certain level of availability on the part of a third-party service provider mean very little when it comes to performance.

For example, just because your cloud service provider's servers are up and running does not mean your users are experiencing an acceptable level of speed and reliability. Remember, third party services of all types are serving thousands of customers like you around the globe, and a spike in another customer's traffic may impact you.

With little insight into third party service providers' capacity planning decisions, you need to monitor performance levels yourself to ensure they don't drop off, and validate these against performance-focused SLAs. To get a sense of how a third party service provider may be impacting your overall performance, it can be helpful to compare your site's speed and availability before the third party service is added, to afterwards.

4. Utilize industry resources

Utilize industry resources to better assess if the source of a performance problem lies with you or one of your third-party service providers, as well as the likely performance impact on your customers.

These services may not prevent third party service outages from happening, but they can help companies better understand the source of performance problems so they can get in front of them more confidently and efficiently.

Conclusion

The reality is: the delivery chain underlying the services we often take for granted is so tenuous, that it's a marvel they don't break down more often. While outages may be inevitable, this does not make them any less costly or damaging to a company's reputation and revenues.

For example, on August 19, Amazon's North American retail site went down for about 49 minutes, with visitors greeted with the word “oops.” No explanation was given, but one estimate by Forbes put the cost to Amazon at nearly $2 million in sales.

But it's not just the “big guys” like Amazon that you need to focus on. The fact is that little storms are happening on the internet all the time, and you need to be prepared for them. When it comes to surviving and thriving in the age of increasing web complexity, an ounce of prevention can be worth a pound of cure. By taking advantage of several relatively simple and inexpensive approaches, organizations can better exploit all that third party services have to offer, while reducing the inherent risks.

Klaus Enzenhofer is Technology Strategist for Compuware APM’s Center of Excellence.

Down Goes the Internet (Again) – Part One: Are You Ready?

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Down Goes the Internet (Again) – Part Two: 4 Strategies to Ensure Website Performance

Start with Part One of this article: Down Goes the Internet (Again) – Are You Ready?

In this era of unprecedented complexity, it's virtually impossible for a modern website to eliminate all the risk associated with using third parties. However, there are proactive strategies an organization can implement to better manage and minimize their risk. These include:

1. Proactively monitor speed and availability

Proactively monitor the speed and availability of websites, web applications and mobile sites from the true end-user perspective.

Today, there are so many elements out there on the web that stand between your data center and your users, including not just third-party services, but content delivery networks (CDNs), local and regional ISPs, mobile carrier networks and browsers, for example. Measuring performance from your data center alone is insufficient – unless, of course, your users live in your data center, which is highly unlikely.

The true browser-based perspective is the only place where you can accurately gauge your user's experience at the end of an extremely long and complicated technology path known as the application delivery chain. Today's new generation application performance management (APM) solutions are based on this true user perspective.

2. Monitor all transactions

Monitor all transactions, 24x7 along the complete application delivery chain. Sampling is not a sufficient means of gauging performance, of course, because a major performance issue may very well occur outside your testing interval – think of the Amazon EC2 outage that impacted Netflix on Christmas day last year!

Due to the unpredictability of major service outages, you need to be monitoring all transactions around the clock, to identify all performance aberrations and their root causes – both within and beyond the firewall – quickly and accurately, and get ahead of them.

3. Baseline and uphold performance-focused SLAs

Service-level agreements (SLAs) promising a certain level of availability on the part of a third-party service provider mean very little when it comes to performance.

For example, just because your cloud service provider's servers are up and running does not mean your users are experiencing an acceptable level of speed and reliability. Remember, third party services of all types are serving thousands of customers like you around the globe, and a spike in another customer's traffic may impact you.

With little insight into third party service providers' capacity planning decisions, you need to monitor performance levels yourself to ensure they don't drop off, and validate these against performance-focused SLAs. To get a sense of how a third party service provider may be impacting your overall performance, it can be helpful to compare your site's speed and availability before the third party service is added, to afterwards.

4. Utilize industry resources

Utilize industry resources to better assess if the source of a performance problem lies with you or one of your third-party service providers, as well as the likely performance impact on your customers.

These services may not prevent third party service outages from happening, but they can help companies better understand the source of performance problems so they can get in front of them more confidently and efficiently.

Conclusion

The reality is: the delivery chain underlying the services we often take for granted is so tenuous, that it's a marvel they don't break down more often. While outages may be inevitable, this does not make them any less costly or damaging to a company's reputation and revenues.

For example, on August 19, Amazon's North American retail site went down for about 49 minutes, with visitors greeted with the word “oops.” No explanation was given, but one estimate by Forbes put the cost to Amazon at nearly $2 million in sales.

But it's not just the “big guys” like Amazon that you need to focus on. The fact is that little storms are happening on the internet all the time, and you need to be prepared for them. When it comes to surviving and thriving in the age of increasing web complexity, an ounce of prevention can be worth a pound of cure. By taking advantage of several relatively simple and inexpensive approaches, organizations can better exploit all that third party services have to offer, while reducing the inherent risks.

Klaus Enzenhofer is Technology Strategist for Compuware APM’s Center of Excellence.

Down Goes the Internet (Again) – Part One: Are You Ready?

The Latest

Gartner identified the top data and analytics (D&A) trends for 2025 that are driving the emergence of a wide range of challenges, including organizational and human issues ...

Traditional network monitoring, while valuable, often falls short in providing the context needed to truly understand network behavior. This is where observability shines. In this blog, we'll compare and contrast traditional network monitoring and observability — highlighting the benefits of this evolving approach ...

A recent Rocket Software and Foundry study found that just 28% of organizations fully leverage their mainframe data, a concerning statistic given its critical role in powering AI models, predictive analytics, and informed decision-making ...

What kind of ROI is your organization seeing on its technology investments? If your answer is "it's complicated," you're not alone. According to a recent study conducted by Apptio ... there is a disconnect between enterprise technology spending and organizations' ability to measure the results ...

In today’s data and AI driven world, enterprises across industries are utilizing AI to invent new business models, reimagine business and achieve efficiency in operations. However, enterprises may face challenges like flawed or biased AI decisions, sensitive data breaches and rising regulatory risks ...

In MEAN TIME TO INSIGHT Episode 12, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses purchasing new network observability solutions.... 

There's an image problem with mobile app security. While it's critical for highly regulated industries like financial services, it is often overlooked in others. This usually comes down to development priorities, which typically fall into three categories: user experience, app performance, and app security. When dealing with finite resources such as time, shifting priorities, and team skill sets, engineering teams often have to prioritize one over the others. Usually, security is the odd man out ...

Image
Guardsquare

IT outages, caused by poor-quality software updates, are no longer rare incidents but rather frequent occurrences, directly impacting over half of US consumers. According to the 2024 Software Failure Sentiment Report from Harness, many now equate these failures to critical public health crises ...

In just a few months, Google will again head to Washington DC and meet with the government for a two-week remedy trial to cement the fate of what happens to Chrome and its search business in the face of ongoing antitrust court case(s). Or, Google may proactively decide to make changes, putting the power in its hands to outline a suitable remedy. Regardless of the outcome, one thing is sure: there will be far more implications for AI than just a shift in Google's Search business ... 

Image
Chrome

In today's fast-paced digital world, Application Performance Monitoring (APM) is crucial for maintaining the health of an organization's digital ecosystem. However, the complexities of modern IT environments, including distributed architectures, hybrid clouds, and dynamic workloads, present significant challenges ... This blog explores the challenges of implementing application performance monitoring (APM) and offers strategies for overcoming them ...