Dynatrace Announces Session Replay for Native-Mobile Applications
February 10, 2021
Share this

Dynatrace enhanced its Digital Experience Module to include Session Replay for native-mobile applications.

This will provide digital teams with a movie-like view of a mobile user’s experience, enabling teams to see every click, swipe, and tap from the user’s perspective, and allowing them to optimize mobile apps for performance, feature adoption, and conversions. Session Replay also provides data privacy by design, meaning organizations in even the most highly regulated industries, who need to comply with regulations such as GDPR, can leverage customer behavior and experience data to drive better user experience and business outcomes.

The enhancements will also extend Dynatrace’s digital business analytics capabilities to native-mobile applications, which helps teams understand how user journeys impact critical business KPIs, including conversion rates, and app store ratings.

To help digital teams deliver the best possible native-mobile experiences, Dynatrace provides:

- Dynatrace Session Replay, optimizing business outcomes by enabling developers, application, and business teams to easily review user sessions and understand how new features impact user journeys.

- Data privacy by design, making it easy to protect users’ data and comply with regulations, such as GDPR and CCPA, by automatically masking personally identifiable information. Dynatrace also provides role-based controls, enabling teams to customize data access based on their organization’s specific requirements.

- Business analytics, detailing a mobile application’s impact on business KPIs, and reflecting data from owned and third-party sources, including revenue trends, customer conversions, churn, and Apple App Store and Google Play ratings. Dynatrace also provides dashboards that are customizable by user segment.

- Out-of-the-box support for the most widely used mobile development frameworks, ensuring all native-mobile capabilities extend to whichever platform teams are using to build native-mobile applications. Dynatrace now supports Flutter, in addition to previously announced support for Android, Cordova, Ionic, iOS, React Native, and Xamarin.

“Dynatrace has led the way with an all-in-one platform that combines end-to-end automatic and intelligent observability, digital business analytics, and digital experience monitoring,” said Steve Tack, SVP of Product Management at Dynatrace. “This enables our customers to understand the entire user experience in context, as well as to ensure that new features are adopted, pipelines convert to revenue, and digital teams know precisely what to do to continuously improve. This is just not possible with point products or loosely integrated suite-of-tools approaches that can only provide fragmented keyhole views into customer experiences.”

These updates will be available to all Digital Experience Module customers within the next 90 days.

Share this

The Latest

March 02, 2021

The Model T automobile was introduced in 1908 ... Within a few years, competitors arrived on the scene including relic names such as Overland, Maxwell, and names that survived like Buick and Dodge. So, what does this have to do with the hybrid cloud market? From a business perspective — a lot ...

March 01, 2021

DevOps Institute announced the launch of the 2021 SRE Survey in collaboration with Catchpoint and VMware Tanzu. The survey will result in a more in-depth understanding of how SRE teams are organized, how they are measured, and a deep dive into specific automation needs within SRE teams ...

February 25, 2021

Organizations use data to fuel their operations, make smart business decisions, improve customer relationships, and much more. Because so much value can be extracted from data its influence is generally positive, but it can also be detrimental to a business experiencing a serious disruption such as a cyberattack, insider threat, or storage platform-specific hack or bug ...

February 24, 2021

Previously siloed IT teams and technologies are converging as enterprises accelerate their modernization efforts in reaction to COVID-19, according to a study by LogicMonitor ...

February 23, 2021

You surf the internet, don't you? While all of us are at home due to Covid lock-down and accepting a new reality, the majority of the work is happening online. IT managers are looking for tools that can track the user digital experience. Executives are reading a report from Gartner or Forrester about some of the best networking monitoring solutions available on the market. Project managers are using Microsoft Teams online to communicate and ensure team members are meeting deliverables on time. Remote employees everywhere use OWA to check their office mails. No matter what, you can be quite sure that everyone is using their favorite browser and search engine for connecting online and accomplish tasks ...

February 22, 2021

With the right solutions, teams can move themselves out of the shadows of error resolution and into the light of innovation. Observability data, drawn from their systems and imbued with context from AI, lets teams automate the issues holding them back. Contextualized data and insights also give them the language to speak to the incremental, product-led approach and the direction to drive key innovations in customer experience improvement. Communicating value becomes a much easier proposition for DevOps practitioners — and they can take their seat at the company table as contributors to value ...

February 18, 2021

Prediction: Successful organizations will blur (or erase) the line between ITOps and DevOps. DevOps has to coexist with traditional IT operations ... So bring a little DevOps to every aspect of IT operations. You don't even have to call it DevOps ...

February 17, 2021

The use of unified communications and collaboration (UC&C) solutions has increased since the start of the pandemic, and this increased use has created challenges for IT teams, according to a survey commissioned by NETSCOUT SYSTEMS ...

February 16, 2021
The AI+ITOPS Podcast just hit the 10K + download mark early this month. Most people listen to entire episodes, and many engage with us by sending a note on LinkedIn, Twitter, a direct email asking questions, clarifications, strategy advice, product selection advice ...
February 11, 2021

Cloud-based innovations like microservices, containers and orchestration let developers code better, faster, but the underlying infrastructure becomes dynamic and ephemeral, and service-level interactions are hard to see. It’s a critical evolution, but the rapid change reduces visibility, predictability and control. Hence, observability ...