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Dynatrace Expands Partnership with Google Cloud

Dynatrace announced an expanded strategic partnership with Google Cloud.

As part of this partnership, Dynatrace will deliver its observability platform for Google Cloud available for purchase through the Google Cloud Marketplace. This means Google Cloud customers can now easily implement Dynatrace’s automatic and intelligent observaility for their Google Cloud and hybrid-cloud environments through a streamlined process covering everything from procurement to automated deployment and configuration.

The partnership also includes go-to-market collaboration between Dynatrace and Google:

- Google Cloud customers can now use their committed GCP spend to purchase Dynatrace.

- Google and Dynatrace are engaging in joint marketing, including events sponsorships, and customer solutions workshops.

- Google and Dynatrace will provide their sales representatives with co-selling incentives to encourage a simple, unified go-to-market motion.

Amy Bray, Global Head, Google Cloud Marketplace, said: “With just a few clicks, customers can now purchase, deploy, and manage Dynatrace from the Google Cloud Marketplace and gain greater levels of speed, simplicity, and efficiency, enabling them to innovate and transform faster.”

“We designed the Dynatrace platform to enable the largest 15,000 global organizations to accelerate their digital transformation initiatives,” said Mike Maciag, CMO, Dynatrace. “These organizations have found that old approaches to monitoring can’t keep up with the scale and velocity of change brought by cloud-native architectures. Dynatrace’s unique approach to observability unifies AIOps and continuous automation, helping organizations accelerate their cloud migration and build new cloud-native apps faster and with greater consistency and confidence. We are pleased to partner with Google to enable leading organizations around the world to succeed and grow with their cloud-native initiatives faster.”

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Dynatrace Expands Partnership with Google Cloud

Dynatrace announced an expanded strategic partnership with Google Cloud.

As part of this partnership, Dynatrace will deliver its observability platform for Google Cloud available for purchase through the Google Cloud Marketplace. This means Google Cloud customers can now easily implement Dynatrace’s automatic and intelligent observaility for their Google Cloud and hybrid-cloud environments through a streamlined process covering everything from procurement to automated deployment and configuration.

The partnership also includes go-to-market collaboration between Dynatrace and Google:

- Google Cloud customers can now use their committed GCP spend to purchase Dynatrace.

- Google and Dynatrace are engaging in joint marketing, including events sponsorships, and customer solutions workshops.

- Google and Dynatrace will provide their sales representatives with co-selling incentives to encourage a simple, unified go-to-market motion.

Amy Bray, Global Head, Google Cloud Marketplace, said: “With just a few clicks, customers can now purchase, deploy, and manage Dynatrace from the Google Cloud Marketplace and gain greater levels of speed, simplicity, and efficiency, enabling them to innovate and transform faster.”

“We designed the Dynatrace platform to enable the largest 15,000 global organizations to accelerate their digital transformation initiatives,” said Mike Maciag, CMO, Dynatrace. “These organizations have found that old approaches to monitoring can’t keep up with the scale and velocity of change brought by cloud-native architectures. Dynatrace’s unique approach to observability unifies AIOps and continuous automation, helping organizations accelerate their cloud migration and build new cloud-native apps faster and with greater consistency and confidence. We are pleased to partner with Google to enable leading organizations around the world to succeed and grow with their cloud-native initiatives faster.”

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I've spent a lot of time in the channel, and one thing I keep coming back to is this: a partner program is only as good as what it looks like in the field. Many programs look great on paper, but when a partner is in front of a customer navigating a complex hybrid environment or trying to make the case for AI-powered observability, the gap between what a vendor promises and what it actually delivers becomes very clear, very fast ...

Enterprises today operate in a real-time environment where uninterrupted access to trusted data has become a baseline expectation for users, applications and automated systems. Traditional DataOps models, built on manual effort and human triage, cannot keep pace with this always active demand. AI agents are emerging as the operational backbone, ensuring consistent data availability, reinforcing trustworthiness and enabling a level of scale that manual processes cannot achieve ...

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Cloud migration was supposed to be a one-way door. For most enterprises, it turns out it isn't. Cloud data repatriation is a real and growing trend. A new survey ... finds that 89% of organizations plan to expand their on-premises infrastructure footprint over the next two years — and 75% have already moved at least some workloads back from public cloud in the past 24 months. The findings point to a broad rethinking of where data belongs ...

Over the past few years, large language models (LLMs) have revolutionized the software industry. Given their ability to excel at multi-step reasoning, LLMs have helped enterprises streamline workflows and adapt to the unknown. However, employing such models comes with sky-high costs, latency issues, and limited flexibility. In the realm of IT operations, it is generally wiser to employ smaller, domain-specific models instead ...

For years, DevOps teams operated under a simple assumption: collect enough telemetry, and you can find and fix any problem. That assumption is breaking down. Modern enterprises now operate across microservices, hybrid cloud environments, APIs, Kubernetes, and highly automated delivery pipelines. Releases happen continuously, dependencies shift constantly, and failures spread faster than teams can diagnose them ...

New Relic surveyed IT and engineering leaders from the media and entertainment (M&E) sector to understand what's working — and where challenges persist with their observability practices. The findings reveal how M&E organizations are navigating rising platform complexity, audience expectations, and AI-driven change. Below are five takeaways that stand out ...

Let me start with something I've seen play out more times than I can count. A team hits a wall with the cloud. Costs creep up, then spike. Performance starts to feel inconsistent. Someone in finance asks a simple question like "why did this double?" and nobody has a clean answer ... Maybe this isn't the right place for everything. That realization feels like a breakthrough, like you've identified the problem. In reality, you've just identified the starting line ...

In MEAN TIME TO INSIGHT Episode 24, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses network observability tool sprawl ... 

In cloud-native systems, scaling is often as simple as moving a slider. For on-premise databases, the stakes are different. Over-provisioning hardware is expensive. Under-provisioning leads to performance bottlenecks that are difficult to fix once the equipment is in the rack ...