Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, will offer a new, cross-functional practice area. Focused on bridging the silos traditionally drawn between Application Management Performance (APM) and Business Service Management (BSM), the new practice will be jointly managed by VP of Research, Dennis Drogseth, and Research Director, Julie Craig.
In recent years, APM technologies and practices have grown beyond single domain, silo-based application awareness. At the same time, BSM has evolved to reflect critical areas of business alignment and cross-domain solution integration in support of service delivery and optimization. By breaking down what have become artificial boundaries, EMA is combining APM and BSM as a powerful continuum in its new Application and Business Services Practice.
“By uniting APM and BSM in a single practice area, EMA is offering what no other analyst firm can provide – in-depth insights into relevant Application and Business Service technologies, with a clear eye on organizational and process requirements,” said Drogseth. “This combined view also grants us a unique ability to focus on the many areas of innovation that cut across ‘neat’ market boundaries.”
Through Application and Business Services, EMA offers a uniquely versatile foundation for both IT buyers and vendor innovators to assess application and service management-related investments, directions, and future requirements.
The new practice area combines strong application-centric insights into the delivery of business services across the lifecycle with a broad set of cross-domain disciplines, including a focus on business impact, lifecycle service governance, automation, and analytics.
“Today’s companies rely on high performing applications for revenue, cost containment, customer retention, and employee satisfaction,” said Craig. “From this perspective, Application and Business Services breaks through an artificial barrier in separating application value from business value. Dennis and I look forward to broadening our respective messages while still retaining our own unique perspectives on business and technology.”
With this new approach, EMA can more effectively deliver insights into solutions and practices central to:
- Optimizing service delivery across Development and Operations
- Designing, delivering, and supporting applications
- Deploying and maintaining Operations-aware Service Desks
- Streamlining the linkages between configuration and change management with service assurance
- Unifying capacity planning and performance management into a single dynamic continuum
- Adapting application and business service strategies to cloud
- Developing business service planning
- Creating tighter links between IT services and the business goals of Line of Business executives and business planners.
Click here to see a list of topics covered by the Application and Business Service Practice area
Dennis Drogseth's Blog: EMA's Application and Business Services – a BSM Perspective
The Latest
According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...
Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...
IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...
Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...
In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ...
In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...
In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...
In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...
In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...
From growing reliance on FinOps teams to the increasing attention on artificial intelligence (AI), and software licensing, the Flexera 2025 State of the Cloud Report digs into how organizations are improving cloud spend efficiency, while tackling the complexities of emerging technologies ...