EMA Announces New Application and Business Services Practice Area
May 07, 2012
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Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, will offer a new, cross-functional practice area. Focused on bridging the silos traditionally drawn between Application Management Performance (APM) and Business Service Management (BSM), the new practice will be jointly managed by VP of Research, Dennis Drogseth, and Research Director, Julie Craig.

In recent years, APM technologies and practices have grown beyond single domain, silo-based application awareness. At the same time, BSM has evolved to reflect critical areas of business alignment and cross-domain solution integration in support of service delivery and optimization. By breaking down what have become artificial boundaries, EMA is combining APM and BSM as a powerful continuum in its new Application and Business Services Practice.

“By uniting APM and BSM in a single practice area, EMA is offering what no other analyst firm can provide – in-depth insights into relevant Application and Business Service technologies, with a clear eye on organizational and process requirements,” said Drogseth. “This combined view also grants us a unique ability to focus on the many areas of innovation that cut across ‘neat’ market boundaries.”

Through Application and Business Services, EMA offers a uniquely versatile foundation for both IT buyers and vendor innovators to assess application and service management-related investments, directions, and future requirements.

The new practice area combines strong application-centric insights into the delivery of business services across the lifecycle with a broad set of cross-domain disciplines, including a focus on business impact, lifecycle service governance, automation, and analytics.

“Today’s companies rely on high performing applications for revenue, cost containment, customer retention, and employee satisfaction,” said Craig. “From this perspective, Application and Business Services breaks through an artificial barrier in separating application value from business value. Dennis and I look forward to broadening our respective messages while still retaining our own unique perspectives on business and technology.”

With this new approach, EMA can more effectively deliver insights into solutions and practices central to:

- Optimizing service delivery across Development and Operations

- Designing, delivering, and supporting applications

- Deploying and maintaining Operations-aware Service Desks

- Streamlining the linkages between configuration and change management with service assurance

- Unifying capacity planning and performance management into a single dynamic continuum

- Adapting application and business service strategies to cloud

- Developing business service planning

- Creating tighter links between IT services and the business goals of Line of Business executives and business planners.

Click here to see a list of topics covered by the Application and Business Service Practice area

Dennis Drogseth's Blog: EMA's Application and Business Services – a BSM Perspective

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