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Embrace and Grafana Labs Sign Go-To-Market Agreement

Embrace signed a go-to-market partnership agreement with Grafana Labs to bring modern mobile app observability based on OpenTelemetry to users of Grafana Labs' products for full stack observability.

Embrace will partner with Grafana Labs to tie frontend mobile telemetry to backend performance data. This partnership will enable a cohesive workflow for SREs and DevOps to understand end-user impact and health, while giving mobile developers the tools to prevent issues that reduce user engagement and increase churn.

Embrace and Grafana Labs will enable a cohesive workflow for SREs and DevOps to understand end-user impact and health of mobile applications.

"As mobile continues to dominate the way consumers transact digitally, we've heard loud and clear that teams building digital experiences want the connective data that lets them understand end-user experiences and as a result, business success," said Andrew Tunall, Chief Product Officer at Embrace. "We're thrilled to make it even easier for innovators who work with Grafana to see and act on a modern observability dataset from mobile apps to connect technical failures all the way from the cloud to a user's device, and then to business outcomes. Our alignment around open-source and OpenTelemetry, and our mission to modernize the observability ecosystem, are a great fit with Grafana Labs, who continue to drive crucial innovation in the space."

With OpenTelemetry-based SDKs designed for mobile, Embrace helps SRE and mobile development teams modernize their observability stack with critical mobile signals from users. Embrace will collaborate with Grafana Labs to allow entire enterprise engineering teams to benefit from mobile insights and capabilities built uniquely for mobile.

"With this partnership, customers can use OpenTelemetry to bridge from user-focused insights on a mobile app, through app and infrastructure observability, and fully understand each part of the system's impact on SLOs," said Ash Mazhari, VP of Corporate and Business Development at Grafana Labs. "We're incredibly excited to work with Embrace on bringing modern observability to our joint customers."

Embrace delivers context-rich mobile data in the form of metrics and traces (and soon logs) to Grafana for full visibility into a company's entire tech ecosystem. Benefits include:

- Seamless integration: Engineers can forward metrics and traces from Embrace directly to Grafana Cloud, unlocking the ability to analyze and view modern mobile observability data alongside telemetry captured from backend services and infrastructure in Grafana Labs' OSS visualization layer and observability platform.

- Comprehensive mobile insights: Grafana users can leverage Embrace's tracing capabilities to gain deep, fine-grained insights into complex issues that impact mobile performance, such as networking problems. Additionally, Embrace's robust real user monitoring (RUM) tools provide detailed context into mobile-specific user issues, such as session events, crashes, errors, ANRs (Application Not Responding), memory issues and more.

- Proactive issue detection: Teams can shift from a reactive to proactive practice in how they interact with observability data, identifying and resolving issues in real-time, with a common language and solution, to ensure a seamless user experience and collaboration across engineering teams.

Capturing telemetry for client applications raises the bar for modern observability teams. Now any SREs and mobile development teams can gather the data and insights they need to modernize their stack with a mobile-first approach.

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Embrace and Grafana Labs Sign Go-To-Market Agreement

Embrace signed a go-to-market partnership agreement with Grafana Labs to bring modern mobile app observability based on OpenTelemetry to users of Grafana Labs' products for full stack observability.

Embrace will partner with Grafana Labs to tie frontend mobile telemetry to backend performance data. This partnership will enable a cohesive workflow for SREs and DevOps to understand end-user impact and health, while giving mobile developers the tools to prevent issues that reduce user engagement and increase churn.

Embrace and Grafana Labs will enable a cohesive workflow for SREs and DevOps to understand end-user impact and health of mobile applications.

"As mobile continues to dominate the way consumers transact digitally, we've heard loud and clear that teams building digital experiences want the connective data that lets them understand end-user experiences and as a result, business success," said Andrew Tunall, Chief Product Officer at Embrace. "We're thrilled to make it even easier for innovators who work with Grafana to see and act on a modern observability dataset from mobile apps to connect technical failures all the way from the cloud to a user's device, and then to business outcomes. Our alignment around open-source and OpenTelemetry, and our mission to modernize the observability ecosystem, are a great fit with Grafana Labs, who continue to drive crucial innovation in the space."

With OpenTelemetry-based SDKs designed for mobile, Embrace helps SRE and mobile development teams modernize their observability stack with critical mobile signals from users. Embrace will collaborate with Grafana Labs to allow entire enterprise engineering teams to benefit from mobile insights and capabilities built uniquely for mobile.

"With this partnership, customers can use OpenTelemetry to bridge from user-focused insights on a mobile app, through app and infrastructure observability, and fully understand each part of the system's impact on SLOs," said Ash Mazhari, VP of Corporate and Business Development at Grafana Labs. "We're incredibly excited to work with Embrace on bringing modern observability to our joint customers."

Embrace delivers context-rich mobile data in the form of metrics and traces (and soon logs) to Grafana for full visibility into a company's entire tech ecosystem. Benefits include:

- Seamless integration: Engineers can forward metrics and traces from Embrace directly to Grafana Cloud, unlocking the ability to analyze and view modern mobile observability data alongside telemetry captured from backend services and infrastructure in Grafana Labs' OSS visualization layer and observability platform.

- Comprehensive mobile insights: Grafana users can leverage Embrace's tracing capabilities to gain deep, fine-grained insights into complex issues that impact mobile performance, such as networking problems. Additionally, Embrace's robust real user monitoring (RUM) tools provide detailed context into mobile-specific user issues, such as session events, crashes, errors, ANRs (Application Not Responding), memory issues and more.

- Proactive issue detection: Teams can shift from a reactive to proactive practice in how they interact with observability data, identifying and resolving issues in real-time, with a common language and solution, to ensure a seamless user experience and collaboration across engineering teams.

Capturing telemetry for client applications raises the bar for modern observability teams. Now any SREs and mobile development teams can gather the data and insights they need to modernize their stack with a mobile-first approach.

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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