Embrace and Grafana Labs Sign Go-To-Market Agreement
June 11, 2024
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Embrace signed a go-to-market partnership agreement with Grafana Labs to bring modern mobile app observability based on OpenTelemetry to users of Grafana Labs' products for full stack observability.

Embrace will partner with Grafana Labs to tie frontend mobile telemetry to backend performance data. This partnership will enable a cohesive workflow for SREs and DevOps to understand end-user impact and health, while giving mobile developers the tools to prevent issues that reduce user engagement and increase churn.

Embrace and Grafana Labs will enable a cohesive workflow for SREs and DevOps to understand end-user impact and health of mobile applications.

"As mobile continues to dominate the way consumers transact digitally, we've heard loud and clear that teams building digital experiences want the connective data that lets them understand end-user experiences and as a result, business success," said Andrew Tunall, Chief Product Officer at Embrace. "We're thrilled to make it even easier for innovators who work with Grafana to see and act on a modern observability dataset from mobile apps to connect technical failures all the way from the cloud to a user's device, and then to business outcomes. Our alignment around open-source and OpenTelemetry, and our mission to modernize the observability ecosystem, are a great fit with Grafana Labs, who continue to drive crucial innovation in the space."

With OpenTelemetry-based SDKs designed for mobile, Embrace helps SRE and mobile development teams modernize their observability stack with critical mobile signals from users. Embrace will collaborate with Grafana Labs to allow entire enterprise engineering teams to benefit from mobile insights and capabilities built uniquely for mobile.

"With this partnership, customers can use OpenTelemetry to bridge from user-focused insights on a mobile app, through app and infrastructure observability, and fully understand each part of the system's impact on SLOs," said Ash Mazhari, VP of Corporate and Business Development at Grafana Labs. "We're incredibly excited to work with Embrace on bringing modern observability to our joint customers."

Embrace delivers context-rich mobile data in the form of metrics and traces (and soon logs) to Grafana for full visibility into a company's entire tech ecosystem. Benefits include:

- Seamless integration: Engineers can forward metrics and traces from Embrace directly to Grafana Cloud, unlocking the ability to analyze and view modern mobile observability data alongside telemetry captured from backend services and infrastructure in Grafana Labs' OSS visualization layer and observability platform.

- Comprehensive mobile insights: Grafana users can leverage Embrace's tracing capabilities to gain deep, fine-grained insights into complex issues that impact mobile performance, such as networking problems. Additionally, Embrace's robust real user monitoring (RUM) tools provide detailed context into mobile-specific user issues, such as session events, crashes, errors, ANRs (Application Not Responding), memory issues and more.

- Proactive issue detection: Teams can shift from a reactive to proactive practice in how they interact with observability data, identifying and resolving issues in real-time, with a common language and solution, to ensure a seamless user experience and collaboration across engineering teams.

Capturing telemetry for client applications raises the bar for modern observability teams. Now any SREs and mobile development teams can gather the data and insights they need to modernize their stack with a mobile-first approach.

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