Embrace has expanded its product suite beyond mobile with the introduction of Real User Monitoring (RUM) for Web. 

Built on OpenTelemetry and informed by Embrace's foundational Mobile RUM product, the launch reinforces the company's dedication to reliability from the perspective of end-users, regardless of screen.

The expansion is supported by Embrace's existing investors NEA, Greycroft, AV8 (Allianz), and Eniac who back the company's Web RUM initiative and vision to scale the only user-focused observability platform based on the OpenTelemetry standard.

Embrace provides out-of-the-box solutions to help engineers make sense of site performance data and its impact on users. Teams can connect telemetry to what users are actually experiencing, offering clarity on what's broken, why it matters, and how to fix it. From web performance regressions to mobile crashes affecting high-value users, Embrace helps prioritize the issues that impact people and revenue.

"Our customers wanted to see our product approach applied to the web, where we record individual end-user play-by-plays and use those to detect the types of regressions and issues that impact user engagement," said Andrew Tunall, President and Chief Product Officer at Embrace. "With the addition of Web RUM to our premier mobile product, we're empowering teams to understand reliability and performance exactly as their users experience it, on any device."

Embrace's platform brings performance details, user context, and business-critical insight to the surface so frontend engineers and reliability teams can prioritize their work rather than wade through technical noise.

With Web RUM by Embrace, teams get:

• Full session timelines for deep insights into the user experience
• Core Web Vitals connected to the full technical details in each session
• Exceptions and error reporting with advanced troubleshooting tools
• Custom metrics and alerting around key flows and events
• OpenTelemetry-native ecosystem with semantic conventions for cross-system analysis and data portability

Now, engineers can improve the reliability of user experiences by connecting mobile, web, and backend systems with shared context, standards for instrumentation and conventions, and powerful cross-team workflows.