Enterprise Mobile Adoption - Where Are You on the Path to Productivity?
A Deeper Look at What’s Driving Mobile App Adoption by the Enterprise Workforce
July 25, 2014

Mike Marks

Share this

Enterprise mobility is one of the top trends of 2014. Mobile occupied the top two spots on Gartner's Top 10 Strategic Technology Trends for 2014. Accenture mentions in its Mobility Insights Report 2014 that 77% of surveyed enterprise leaders consider mobility among their top five priorities for the coming year, and 43% say the technology is in the top two. Enterprises are clearly implementing and scaling their mobile adoption strategies, with 40% of enterprise employees relying on mobile devices to get their job done, according to the recently published Mobile Playbook.

Enterprise Mobile Adoption – Beyond the Headlines

There's no doubt that mobility is among the highest of enterprise IT priorities. The question is "for what purpose?" What strategic goals do enterprises have for their mobility initiatives? And how do those strategic goals differ for consumer-facing mobile apps (like banking, travel, or retail) and workforce mobile apps (like productivity apps, ERP, or CRM)?

While it's clear that consumer-facing mobile apps drive increased customer satisfaction and revenue, the strategic drivers for rolling out mobile to the enterprise workforce may be less obvious. So, we asked the question during a recent webcast with our enterprise audience. Here are the poll results.

Rolling out mobile devices to the workforce is not done to keep employees happy. It is done to improve workforce productivity. Raising workforce productivity has a secondary impact on customer satisfaction, when mobile drives faster execution of critical business activities, like processing an insurance claim or looking up a patient record.

The Path to Workforce Productivity – Beyond Devices and Apps

Developments in the Enterprise Mobility Management (EMM) market reflect the current state of mobile management in most enterprises. Just as the leaders in Gartner's Magic Quadrant for EMM Suites have evolved their solutions from Mobile Device Management to Mobile App Management, enterprises have moved beyond simply providing mobile devices to their workforce, or supporting BYOD initiatives. Many have also deployed secure mobile productivity apps, like secure email, secure web browsing, and file synchronization and sharing.

But enterprises also recognize that deploying mobile devices or secure email to their workforce does not represent a successful mobile strategy. According to the poll results from our webcast, the vast majority of enterprises recognize that actually measuring and improving mobile workforce productivity is the best representation of success.

Augmenting EMM with Mobile End User Experience Monitoring

Developing, provisioning, configuring, inventorying, and securing devices, apps, and content are necessary first steps for enterprise mobility initiatives. However, by themselves, they don't enable enterprises to improve workforce productivity. Doing so requires enterprises to augment the device and app analytics available from their EMM suites with analytics that indicate the quality of the mobile end user experience.

Accenture's Mobile Insights Report reflects this need. 85% of surveyed enterprise leaders also say that a "lack of formal metrics to measure effectiveness" is a key challenge to achieving their mobility goals.

Mike Marks is VP of Product Marketing at Riverbed
Share this

The Latest

May 25, 2023

Developers need a tool that can be portable and vendor agnostic, given the advent of microservices. It may be clear an issue is occurring; what may not be clear is if it's part of a distributed system or the app itself. Enter OpenTelemetry, commonly referred to as OTel, an open-source framework that provides a standardized way of collecting and exporting telemetry data (logs, metrics, and traces) from cloud-native software ...

May 24, 2023

As SLOs grow in popularity their usage is becoming more mature. For example, 82% of respondents intend to increase their use of SLOs, and 96% have mapped SLOs directly to their business operations or already have a plan to, according to The State of Service Level Objectives 2023 from Nobl9 ...

May 23, 2023

Observability has matured beyond its early adopter position and is now foundational for modern enterprises to achieve full visibility into today's complex technology environments, according to The State of Observability 2023, a report released by Splunk in collaboration with Enterprise Strategy Group ...

May 22, 2023

Before network engineers even begin the automation process, they tend to start with preconceived notions that oftentimes, if acted upon, can hinder the process. To prevent that from happening, it's important to identify and dispel a few common misconceptions currently out there and how networking teams can overcome them. So, let's address the three most common network automation myths ...

May 18, 2023

Many IT organizations apply AI/ML and AIOps technology across domains, correlating insights from the various layers of IT infrastructure and operations. However, Enterprise Management Associates (EMA) has observed significant interest in applying these AI technologies narrowly to network management, according to a new research report, titled AI-Driven Networks: Leveling Up Network Management with AI/ML and AIOps ...

May 17, 2023

When it comes to system outages, AIOps solutions with the right foundation can help reduce the blame game so the right teams can spend valuable time restoring the impacted services rather than improving their MTTI score (mean time to innocence). In fact, much of today's innovation around ChatGPT-style algorithms can be used to significantly improve the triage process and user experience ...

May 16, 2023

Gartner identified the top 10 data and analytics (D&A) trends for 2023 that can guide D&A leaders to create new sources of value by anticipating change and transforming extreme uncertainty into new business opportunities ...

May 15, 2023

The only way for companies to stay competitive is to modernize applications, yet there's no denying that bringing apps into the modern era can be challenging ... Let's look at a few ways to modernize applications and consider what new obstacles and opportunities 2023 presents ...

May 11, 2023
Applications can be subjected to high traffic on certain days, which, if not taken into account, can lead to unpredictable outcomes and customer dissatisfaction. These may include slow loading speeds, downtime, and unpredictable outcomes, among others ... Hence, applications must be tested for load thresholds to improve performance. Businesses that ignore load performance testing and fail to continually scale these applications leave themselves open to service outages, customer dissatisfaction, and monetary losses ...
May 10, 2023

As online penetration grows, retailers' profits are shrinking — with the cost of serving customers anytime, anywhere, at any speed not bringing in enough topline growth to best monetize even existing investments in technology, systems, infrastructure, and people, let alone new investments, according to Digital-First Retail: Turning Profit Destruction into Customer and Shareholder Value, a new report from AlixPartners and World Retail Congress ...