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eRetailers Fail to Meet Expected Page Load Times - Despite Growth of Online Shopping this Holiday Season

Pete Goldin
Editor and Publisher
APMdigest


The average online shopper expects a web page to render in less than three seconds, according to two new studies by Radware: State of the Union: Ecommerce Page Speed & Web Performance, Fall 2014 and 2014 State of the Union: Mobile Ecommerce Performance. However, analysis of the load times of the top 100 retailers reveals that the median home page on a desktop takes 6.5 seconds to render its primary content and 11.4 seconds to fully load. For the median mobile optimized "m-dot" web page to load on the iPhone 5s, takes 4.8 seconds. Only 12% of the top 100 retail sites rendered feature content in fewer than three seconds on the desktop and 15% of full-site pages loaded in fewer than 4 seconds on the iPhone 5s.

Jump to infographic below: Cyber Monday is Coming - Do You Know How Fast Your Website Is?

See infographic: Is Your Website Fast Enough For Mobile Shoppers?

As eCommerce sales are expected to hit an all-time high of $72 billion dollars, many eRetailers will refine strategies to attract and retain customer attention. Leveraging techniques such as geo-targeted campaigns and social shopping programs that include high-quality images and video, Radware predicts that only those delivering optimized performance to enhance user experience will be the most successful.

Other key findings from Radware’s reports on the top 100 retail sites include:

- The median page is 19% larger than it was one year ago.

- 22% of sites took 10 or more seconds just to be become interactive.

- 2% took 20 seconds or longer to become interactive.

- While images comprise 50% of the average page’s total weight, 35% of sites failed to compress images, a technique that could significantly reduce payload and streamline page rendering.

Key findings from the mobile report include:

- 81% of sites automatically serve an m-dot version of the home page to smartphones.

- 20% of m-dot sites do not allow shoppers to access the full site.

- 8% of the top 100 retailers serve a tablet-optimized version of their site to tablets.

- Median load times varied across tablets, ranging from 5.7 seconds for the Galaxy Note to 8.1 seconds for the Nexus 7.

“We are seeing an increase in the usage of video and high-resolution imagery that will give the site shopper a more immersive experience. As the increase of devices with retina display continue, so will the need for sharper and more detailed imagery, both of which can decrease page load times,” warns Kent Alstead, VP of Acceleration for Radware. “As images already account for half of the average page’s total weight, conversion gains could be compromised by slow load times.”



Click on the image below to see the infographic

Pete Goldin is Editor and Publisher of APMdigest

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eRetailers Fail to Meet Expected Page Load Times - Despite Growth of Online Shopping this Holiday Season

Pete Goldin
Editor and Publisher
APMdigest


The average online shopper expects a web page to render in less than three seconds, according to two new studies by Radware: State of the Union: Ecommerce Page Speed & Web Performance, Fall 2014 and 2014 State of the Union: Mobile Ecommerce Performance. However, analysis of the load times of the top 100 retailers reveals that the median home page on a desktop takes 6.5 seconds to render its primary content and 11.4 seconds to fully load. For the median mobile optimized "m-dot" web page to load on the iPhone 5s, takes 4.8 seconds. Only 12% of the top 100 retail sites rendered feature content in fewer than three seconds on the desktop and 15% of full-site pages loaded in fewer than 4 seconds on the iPhone 5s.

Jump to infographic below: Cyber Monday is Coming - Do You Know How Fast Your Website Is?

See infographic: Is Your Website Fast Enough For Mobile Shoppers?

As eCommerce sales are expected to hit an all-time high of $72 billion dollars, many eRetailers will refine strategies to attract and retain customer attention. Leveraging techniques such as geo-targeted campaigns and social shopping programs that include high-quality images and video, Radware predicts that only those delivering optimized performance to enhance user experience will be the most successful.

Other key findings from Radware’s reports on the top 100 retail sites include:

- The median page is 19% larger than it was one year ago.

- 22% of sites took 10 or more seconds just to be become interactive.

- 2% took 20 seconds or longer to become interactive.

- While images comprise 50% of the average page’s total weight, 35% of sites failed to compress images, a technique that could significantly reduce payload and streamline page rendering.

Key findings from the mobile report include:

- 81% of sites automatically serve an m-dot version of the home page to smartphones.

- 20% of m-dot sites do not allow shoppers to access the full site.

- 8% of the top 100 retailers serve a tablet-optimized version of their site to tablets.

- Median load times varied across tablets, ranging from 5.7 seconds for the Galaxy Note to 8.1 seconds for the Nexus 7.

“We are seeing an increase in the usage of video and high-resolution imagery that will give the site shopper a more immersive experience. As the increase of devices with retina display continue, so will the need for sharper and more detailed imagery, both of which can decrease page load times,” warns Kent Alstead, VP of Acceleration for Radware. “As images already account for half of the average page’s total weight, conversion gains could be compromised by slow load times.”



Click on the image below to see the infographic

Pete Goldin is Editor and Publisher of APMdigest

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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Cloudbrink's Personal SASE services provide last-mile acceleration and reduction in latency

In MEAN TIME TO INSIGHT Episode 13, Shamus McGillicuddy, VP of Research, Network Infrastructure and Operations, at EMA discusses hybrid multi-cloud networking strategy ... 

In high-traffic environments, the sheer volume and unpredictable nature of network incidents can quickly overwhelm even the most skilled teams, hindering their ability to react swiftly and effectively, potentially impacting service availability and overall business performance. This is where closed-loop remediation comes into the picture: an IT management concept designed to address the escalating complexity of modern networks ...

In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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