Skip to main content

eRetailers Fail to Meet Expected Page Load Times - Despite Growth of Online Shopping this Holiday Season

Pete Goldin
Editor and Publisher
APMdigest


The average online shopper expects a web page to render in less than three seconds, according to two new studies by Radware: State of the Union: Ecommerce Page Speed & Web Performance, Fall 2014 and 2014 State of the Union: Mobile Ecommerce Performance. However, analysis of the load times of the top 100 retailers reveals that the median home page on a desktop takes 6.5 seconds to render its primary content and 11.4 seconds to fully load. For the median mobile optimized "m-dot" web page to load on the iPhone 5s, takes 4.8 seconds. Only 12% of the top 100 retail sites rendered feature content in fewer than three seconds on the desktop and 15% of full-site pages loaded in fewer than 4 seconds on the iPhone 5s.

Jump to infographic below: Cyber Monday is Coming - Do You Know How Fast Your Website Is?

See infographic: Is Your Website Fast Enough For Mobile Shoppers?

As eCommerce sales are expected to hit an all-time high of $72 billion dollars, many eRetailers will refine strategies to attract and retain customer attention. Leveraging techniques such as geo-targeted campaigns and social shopping programs that include high-quality images and video, Radware predicts that only those delivering optimized performance to enhance user experience will be the most successful.

Other key findings from Radware’s reports on the top 100 retail sites include:

- The median page is 19% larger than it was one year ago.

- 22% of sites took 10 or more seconds just to be become interactive.

- 2% took 20 seconds or longer to become interactive.

- While images comprise 50% of the average page’s total weight, 35% of sites failed to compress images, a technique that could significantly reduce payload and streamline page rendering.

Key findings from the mobile report include:

- 81% of sites automatically serve an m-dot version of the home page to smartphones.

- 20% of m-dot sites do not allow shoppers to access the full site.

- 8% of the top 100 retailers serve a tablet-optimized version of their site to tablets.

- Median load times varied across tablets, ranging from 5.7 seconds for the Galaxy Note to 8.1 seconds for the Nexus 7.

“We are seeing an increase in the usage of video and high-resolution imagery that will give the site shopper a more immersive experience. As the increase of devices with retina display continue, so will the need for sharper and more detailed imagery, both of which can decrease page load times,” warns Kent Alstead, VP of Acceleration for Radware. “As images already account for half of the average page’s total weight, conversion gains could be compromised by slow load times.”



Click on the image below to see the infographic

Pete Goldin is Editor and Publisher of APMdigest

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...

eRetailers Fail to Meet Expected Page Load Times - Despite Growth of Online Shopping this Holiday Season

Pete Goldin
Editor and Publisher
APMdigest


The average online shopper expects a web page to render in less than three seconds, according to two new studies by Radware: State of the Union: Ecommerce Page Speed & Web Performance, Fall 2014 and 2014 State of the Union: Mobile Ecommerce Performance. However, analysis of the load times of the top 100 retailers reveals that the median home page on a desktop takes 6.5 seconds to render its primary content and 11.4 seconds to fully load. For the median mobile optimized "m-dot" web page to load on the iPhone 5s, takes 4.8 seconds. Only 12% of the top 100 retail sites rendered feature content in fewer than three seconds on the desktop and 15% of full-site pages loaded in fewer than 4 seconds on the iPhone 5s.

Jump to infographic below: Cyber Monday is Coming - Do You Know How Fast Your Website Is?

See infographic: Is Your Website Fast Enough For Mobile Shoppers?

As eCommerce sales are expected to hit an all-time high of $72 billion dollars, many eRetailers will refine strategies to attract and retain customer attention. Leveraging techniques such as geo-targeted campaigns and social shopping programs that include high-quality images and video, Radware predicts that only those delivering optimized performance to enhance user experience will be the most successful.

Other key findings from Radware’s reports on the top 100 retail sites include:

- The median page is 19% larger than it was one year ago.

- 22% of sites took 10 or more seconds just to be become interactive.

- 2% took 20 seconds or longer to become interactive.

- While images comprise 50% of the average page’s total weight, 35% of sites failed to compress images, a technique that could significantly reduce payload and streamline page rendering.

Key findings from the mobile report include:

- 81% of sites automatically serve an m-dot version of the home page to smartphones.

- 20% of m-dot sites do not allow shoppers to access the full site.

- 8% of the top 100 retailers serve a tablet-optimized version of their site to tablets.

- Median load times varied across tablets, ranging from 5.7 seconds for the Galaxy Note to 8.1 seconds for the Nexus 7.

“We are seeing an increase in the usage of video and high-resolution imagery that will give the site shopper a more immersive experience. As the increase of devices with retina display continue, so will the need for sharper and more detailed imagery, both of which can decrease page load times,” warns Kent Alstead, VP of Acceleration for Radware. “As images already account for half of the average page’s total weight, conversion gains could be compromised by slow load times.”



Click on the image below to see the infographic

Pete Goldin is Editor and Publisher of APMdigest

The Latest

As businesses increasingly rely on high-performance applications to deliver seamless user experiences, the demand for fast, reliable, and scalable data storage systems has never been greater. Redis — an open-source, in-memory data structure store — has emerged as a popular choice for use cases ranging from caching to real-time analytics. But with great performance comes the need for vigilant monitoring ...

Kubernetes was not initially designed with AI's vast resource variability in mind, and the rapid rise of AI has exposed Kubernetes limitations, particularly when it comes to cost and resource efficiency. Indeed, AI workloads differ from traditional applications in that they require a staggering amount and variety of compute resources, and their consumption is far less consistent than traditional workloads ... Considering the speed of AI innovation, teams cannot afford to be bogged down by these constant infrastructure concerns. A solution is needed ...

AI is the catalyst for significant investment in data teams as enterprises require higher-quality data to power their AI applications, according to the State of Analytics Engineering Report from dbt Labs ...

Misaligned architecture can lead to business consequences, with 93% of respondents reporting negative outcomes such as service disruptions, high operational costs and security challenges ...

A Gartner analyst recently suggested that GenAI tools could create 25% time savings for network operational teams. Where might these time savings come from? How are GenAI tools helping NetOps teams today, and what other tasks might they take on in the future as models continue improving? In general, these savings come from automating or streamlining manual NetOps tasks ...

IT and line-of-business teams are increasingly aligned in their efforts to close the data gap and drive greater collaboration to alleviate IT bottlenecks and offload growing demands on IT teams, according to The 2025 Automation Benchmark Report: Insights from IT Leaders on Enterprise Automation & the Future of AI-Driven Businesses from Jitterbit ...

A large majority (86%) of data management and AI decision makers cite protecting data privacy as a top concern, with 76% of respondents citing ROI on data privacy and AI initiatives across their organization, according to a new Harris Poll from Collibra ...

According to Gartner, Inc. the following six trends will shape the future of cloud over the next four years, ultimately resulting in new ways of working that are digital in nature and transformative in impact ...

2020 was the equivalent of a wedding with a top-shelf open bar. As businesses scrambled to adjust to remote work, digital transformation accelerated at breakneck speed. New software categories emerged overnight. Tech stacks ballooned with all sorts of SaaS apps solving ALL the problems — often with little oversight or long-term integration planning, and yes frequently a lot of duplicated functionality ... But now the music's faded. The lights are on. Everyone from the CIO to the CFO is checking the bill. Welcome to the Great SaaS Hangover ...

Regardless of OpenShift being a scalable and flexible software, it can be a pain to monitor since complete visibility into the underlying operations is not guaranteed ... To effectively monitor an OpenShift environment, IT administrators should focus on these five key elements and their associated metrics ...