Final 2015 Desktop Online Holiday Sales Reach $56.4 Billion
January 11, 2016
Share this

According to comScore reported holiday season US retail e-commerce spending from desktop computers for the entire November-December 2015 holiday season, $56.4 billion was spent online on desktop computers, marking a 6-percent increase versus the corresponding days last year.

Cyber Monday (Monday, Nov. 30) once again ranked as the heaviest spending day of the year with more than $2 billion in desktop buying for the second year in a row.

Total digital spend for the holiday season, when inclusive of comScore’s preliminary mobile commerce estimates, reached $69.1 billion, about a 13-percent annual gain vs. $61.3 billion spent in the 2014 season. Mobile commerce is estimated to have accounted for 18 percent of total digital commerce in November-December 2015, an increase from 13 percent in the previous season. A total of $12.7 billion was spent via smartphones and tablets during this period, up a staggering 59-percent versus year ago.

comScore’s holiday season forecast had expected desktop e-commerce to grow 9 percent to $58.3 billion and mobile commerce to grow 47 percent to $11.7 billion. While desktop spending fell short by 3 percentage points and $1.9 billion, preliminary mobile estimates suggest it exceeded forecast by 12 percentage points and nearly $1 billion, helping to offset the shortfall on desktop.

“Despite falling slightly short of our original forecast of 14 percent growth, the 2015 online holiday shopping season was nevertheless very successful with growth rates well into double digits and once again far exceeding that of brick-and-mortar,” said comScore chairman emeritus Gian Fulgoni. “Fairly early on it became clear that desktop e-commerce would likely underperform our expectations while mobile commerce was poised to over perform, but for the most part signs continued to point to hitting that 14-percent overall growth estimate. Where the season ultimately fell short was in the last two weeks of the year, and in particular the week before Christmas. We had anticipated heavy desktop spending through Free Shipping Day on December 18th that unfortunately did not materialize, and spending began to soften more than expected by the Wednesday of that week.”

Fulgoni continued: “If there is an underlying takeaway from this holiday season, I think it will be remembered as the one where ‘mobile ate brick-and-mortar.’ Mobile became an essential shopping channel nearly doubling desktop in total retail traffic, while seeing growth rates approaching 60 percent year-over-year at the same time that offline retail experienced softness throughout the season. I believe that we’ve seen a paradigm shift in 2016 where the future of retail will increasingly be defined by consumers’ behavior on mobile.”

Cyber Monday (Nov. 30), for the sixth consecutive year, ranked as the heaviest online buying day with $2.28 billion in desktop spending. The day after Cyber Monday ranked second for the season at $1.95 billion, followed by Black Friday (Nov. 27) with $1.656 billion and Friday, Dec. 11 with $1.477 billion. For the entire season, sixteen individual days exceeded $1 billion in online spending via desktop, an increase from fifteen the previous year.

Share this

The Latest

February 07, 2023

Digital transformation was a universal theme in 2022. As we track changes in the enterprise architecture landscape, we observe trends that we believe will shape EA in 2023. Here are our predictions for the coming year ...

February 06, 2023

This year 2023, at a macro level we are moving from an inflation economy to a recession and uncertain economy and the general theme is certainly going to be "Doing More with Less" and "Customer Experience is the King." Let us examine what trends and technologies will play a lending hand in these circumstances ...

February 02, 2023

As organizations continue to adapt to a post-pandemic surge in cloud-based productivity, the 2023 State of the Network report from Viavi Solutions details how end-user awareness remains critical and explores the benefits — and challenges — of cloud and off-premises network modernization initiatives ...

February 01, 2023

In the network engineering world, many teams have yet to realize the immense benefit real-time collaboration tools can bring to a successful automation strategy. By integrating a collaboration platform into a network automation strategy — and taking advantage of being able to share responses, files, videos and even links to applications and device statuses — network teams can leverage these tools to manage, monitor and update their networks in real time, and improve the ways in which they manage their networks ...

January 31, 2023

A recent study revealed only an alarming 5% of IT decision makers who report having complete visibility into employee adoption and usage of company-issued applications, demonstrating they are often unknowingly careless when it comes to software investments that can ultimately be costly in terms of time and resources ...

January 30, 2023

Everyone has visibility into their multi-cloud networking environment, but only some are happy with what they see. Unfortunately, this continues a trend. According to EMA's latest research, most network teams have some end-to-end visibility across their multi-cloud networks. Still, only 23.6% are fully satisfied with their multi-cloud network monitoring and troubleshooting capabilities ...

January 26, 2023

As enterprises work to implement or improve their observability practices, tool sprawl is a very real phenomenon ... Tool sprawl can and does happen all across the organization. In this post, though, we'll focus specifically on how and why observability efforts often result in tool sprawl, some of the possible negative consequences of that sprawl, and we'll offer some advice on how to reduce or even avoid sprawl ...

January 25, 2023

As companies generate more data across their network footprints, they need network observability tools to help find meaning in that data for better decision-making and problem solving. It seems many companies believe that adding more tools leads to better and faster insights ... And yet, observability tools aren't meeting many companies' needs. In fact, adding more tools introduces new challenges ...

January 24, 2023

Driven by the need to create scalable, faster, and more agile systems, businesses are adopting cloud native approaches. But cloud native environments also come with an explosion of data and complexity that makes it harder for businesses to detect and remediate issues before everything comes to a screeching halt. Observability, if done right, can make it easier to mitigate these challenges and remediate incidents before they become major customer-impacting problems ...

January 23, 2023

The spiraling cost of energy is forcing public cloud providers to raise their prices significantly. A recent report by Canalys predicted that public cloud prices will jump by around 20% in the US and more than 30% in Europe in 2023. These steep price increases will test the conventional wisdom that moving to the cloud is a cheap computing alternative ...