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Former AppDynamics CMO Joins Unravel Data

Unravel Data announced the appointment of Steven Wastie as its CMO.

With more than 20 years of global marketing, product management and business development experience, Wastie assumes responsibility for building and scaling the marketing organization to support the strategic growth of the company.

Wastie previously served as CMO at AppDynamics during its hyper-growth phase and most recently as CMO at Origami Logic, a big data analytics company. He brings a strong background in building brand awareness and the keen ability to leverage marketing technology and data analytics to drive sustainable revenue results, build dynamic teams and lead organizations as they scale.

“Steven has a proven track record of implementing and scaling effective marketing strategies that combine his technical, analytical and creative skills to build results-driven marketing engines,” said Kunal Agarwal, CEO of Unravel. “His knowledge of the market is rooted in his deep enterprise experience and understanding of the highly specialized needs of organizations as they unlock the true potential of big data. Steven comes with the highest of recommendations from his peers, and we’re thrilled about the leadership, intense passion and the pivotal role he will play as we propel our efforts in delivering the most complete APM solution for big data applications.”

“The continued transformation of modern application architectures continues to present significant opportunities to innovate and disrupt. Unravel has come to market with the industry’s leading solution to not only provide visibility into how these applications are performing but to also provide granular insights and recommendations to auto-tune and auto-remediate issues proactively or as they occur. As a new generation of applications that depend on the big data stack are going into production, such as the Internet of Things (IoT), customer analytics, machine learning and fraud prevention, they require a different approach to deal with much higher data volumes, a much more distributed run-time and continuous deployment methodology,” stated Wastie. “Unravel has already experienced unprecedented customer validation very early on from leaders in the technology, healthcare and finance industries. I am humbled to join such a talented team and excited to help them drive continued growth and market leadership.”

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Former AppDynamics CMO Joins Unravel Data

Unravel Data announced the appointment of Steven Wastie as its CMO.

With more than 20 years of global marketing, product management and business development experience, Wastie assumes responsibility for building and scaling the marketing organization to support the strategic growth of the company.

Wastie previously served as CMO at AppDynamics during its hyper-growth phase and most recently as CMO at Origami Logic, a big data analytics company. He brings a strong background in building brand awareness and the keen ability to leverage marketing technology and data analytics to drive sustainable revenue results, build dynamic teams and lead organizations as they scale.

“Steven has a proven track record of implementing and scaling effective marketing strategies that combine his technical, analytical and creative skills to build results-driven marketing engines,” said Kunal Agarwal, CEO of Unravel. “His knowledge of the market is rooted in his deep enterprise experience and understanding of the highly specialized needs of organizations as they unlock the true potential of big data. Steven comes with the highest of recommendations from his peers, and we’re thrilled about the leadership, intense passion and the pivotal role he will play as we propel our efforts in delivering the most complete APM solution for big data applications.”

“The continued transformation of modern application architectures continues to present significant opportunities to innovate and disrupt. Unravel has come to market with the industry’s leading solution to not only provide visibility into how these applications are performing but to also provide granular insights and recommendations to auto-tune and auto-remediate issues proactively or as they occur. As a new generation of applications that depend on the big data stack are going into production, such as the Internet of Things (IoT), customer analytics, machine learning and fraud prevention, they require a different approach to deal with much higher data volumes, a much more distributed run-time and continuous deployment methodology,” stated Wastie. “Unravel has already experienced unprecedented customer validation very early on from leaders in the technology, healthcare and finance industries. I am humbled to join such a talented team and excited to help them drive continued growth and market leadership.”

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According to Auvik's 2025 IT Trends Report, 60% of IT professionals feel at least moderately burned out on the job, with 43% stating that their workload is contributing to work stress. At the same time, many IT professionals are naming AI and machine learning as key areas they'd most like to upskill ...

Businesses that face downtime or outages risk financial and reputational damage, as well as reducing partner, shareholder, and customer trust. One of the major challenges that enterprises face is implementing a robust business continuity plan. What's the solution? The answer may lie in disaster recovery tactics such as truly immutable storage and regular disaster recovery testing ...

IT spending is expected to jump nearly 10% in 2025, and organizations are now facing pressure to manage costs without slowing down critical functions like observability. To meet the challenge, leaders are turning to smarter, more cost effective business strategies. Enter stage right: OpenTelemetry, the missing piece of the puzzle that is no longer just an option but rather a strategic advantage ...

Amidst the threat of cyberhacks and data breaches, companies install several security measures to keep their business safely afloat. These measures aim to protect businesses, employees, and crucial data. Yet, employees perceive them as burdensome. Frustrated with complex logins, slow access, and constant security checks, workers decide to completely bypass all security set-ups ...

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In 2025, enterprise workflows are undergoing a seismic shift. Propelled by breakthroughs in generative AI (GenAI), large language models (LLMs), and natural language processing (NLP), a new paradigm is emerging — agentic AI. This technology is not just automating tasks; it's reimagining how organizations make decisions, engage customers, and operate at scale ...

In the early days of the cloud revolution, business leaders perceived cloud services as a means of sidelining IT organizations. IT was too slow, too expensive, or incapable of supporting new technologies. With a team of developers, line of business managers could deploy new applications and services in the cloud. IT has been fighting to retake control ever since. Today, IT is back in the driver's seat, according to new research by Enterprise Management Associates (EMA) ...

In today's fast-paced and increasingly complex network environments, Network Operations Centers (NOCs) are the backbone of ensuring continuous uptime, smooth service delivery, and rapid issue resolution. However, the challenges faced by NOC teams are only growing. In a recent study, 78% state network complexity has grown significantly over the last few years while 84% regularly learn about network issues from users. It is imperative we adopt a new approach to managing today's network experiences ...

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